Sales Director – London

Sales Director – London

London Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales strategy, develop proposals, and manage client relationships.
  • Company: BaxterStorey is a forward-thinking hospitality company focused on innovation and inclusivity.
  • Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
  • Why this job: Join a vibrant team that values creativity, collaboration, and making a positive impact.
  • Qualifications: Experience in B2B sales, strong leadership skills, and a passion for success are essential.
  • Other info: We celebrate diversity and encourage applications from all backgrounds.

The predicted salary is between 48000 - 72000 £ per year.

Company Description

Sales Director – London

Highly Competitive Salary, Bonus and Commission

Benefits:

  • 38 Days holiday inclusive of bank holidays.
  • Birthday additional holiday.
  • 3 days volunteering days.
  • 3 days grandparent leave.
  • 24 weeks of enhanced maternity leave.
  • Secondary carer leave.
  • Wedding/commitment day leave.
  • Bespoke development training.
  • Pension and life insurance.
  • Family private medical insurance
  • Discounts available via Perk Box, from high street shops to holidays & cinemas.
  • Wellbeing hub.
  • Access to employee assistance programme.
  • Cycle to work scheme.

For almost 20 years, for every client, in every location, whether that’s an office, stadium, cathedral or university, we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer and guest can have the hospitality experience they deserve.

We can’t do this alone; we need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.

Our drive and belief in our people mean that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.

Here at BaxterStorey we currently have an exciting opportunity for a Sales Director. As the Sales Director you will be responsible for agreeing and delivering an effective sales strategy to identify and secure new business development opportunities within London, as well as increase sales, growth and profitability from existing accounts. The Sales Director will also have a strategic focus on retention of existing business.

The ideal candidate will possess a track record in B2B sales within the contract catering or wider hospitality industry with demonstrable experience of winning new business from major corporate clients as well as sound account management expertise. The ability to lead and inspire robust sales management practices across the business will be key to success along with the ability to identify and capitalise on commercial opportunities. Strong relationship building and influencing skills are sought with the ability to effectively manage multiple stakeholders both internally and externally.

The business is going through some exciting changes, and much of what we are doing will be game changing for the industry. It\’s a great time to come on the journey.


Job Description

More about the role:

  • Develop and implement a robust sales strategy, reviewing progress on a regular basis with the senior leadership team.
  • Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand/Communication plans.
  • Proactively identify and develop new business opportunities for the company, defining where to focus new business development efforts and resources.
  • Research new markets and emerging market trends, recommending new services and proposing and developing new strategic client partnerships.
  • Manage an effective pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre- RFP strategy.
  • Lead on presenting to new/prospective clients during the tender process and oversee the production of RFP responses to time and to client specifications.
  • Present marketing opportunities to the business and help to develop marketing strategies.
  • Lead, manage and develop the sales team to meet and exceed targets.
  • Manage sales resources and costs to budget and plan.
  • Build, maintain and foster solid working relationships with all stakeholders, both internally and externally.
  • Liaise with operational and support colleagues to ensure their positive input to proposals, presentations and site visits.
  • In conjunction with the Operations Directors, identify client relationship layers for business that is due to be retendered and ensure the delivery of tender commitments.
  • Build and maintain strong industry sector relationships.
  • Manage the finances within budget for business development and brand activity.
  • Manage and control departmental budget for direct team and resources.
  • Constantly challenge how the business can achieve greater profitability.


Qualifications

Who you are:

  • Track record in B2B sales within a multi-location industry.
  • Demonstrable experience of winning new business from major corporate clients as well as strong account management expertise.
  • Excellent commercial skills, with the ability to exploit opportunities and prioritise accordingly.
  • Accomplished leader and people manager, able to pull a team together and communicate the common goals to gain buy-in and support.
  • Strong communicator, both written and verbal, who can confidently influence at all levels, both internally and externally.
  • Financially astute with the ability to be able to think and plan strategically, but still deliver to demanding timescales.
  • Strong business acumen and an informed strategic thinker who can demonstrate high levels of commercial and emotional intelligence.
  • Proven ability to work on complex multiple projects at any given time.
  • Self-starter who is energetic and motivated.
  • High integrity and personal standards with the drive and determination to succeed.
  • Thrives working in a fast paced, entrepreneurial business.


Additional Information

BaxterStorey Values:

ALWAYS VISIONARY

We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.

WHOLEHEARTEDLY POSITIVE

We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.

CREATIVELY COLLABORATIVE

We embrace our differences to push creativity and we work together to be better.

FOREVER CONSCIOUS

We work together as a team to lead by example, protecting the planet and supporting local communities.

Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.

We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.

BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.

Join us and bring your unique perspective to our team.


Sales Director – London employer: BaxterStorey UK

BaxterStorey is an exceptional employer located in London, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to employee growth, we provide opportunities for professional development and encourage innovative thinking, ensuring that our team members thrive in a fast-paced, entrepreneurial setting. Our inclusive culture celebrates diversity and individuality, making it a rewarding place for those looking to make a meaningful impact in the hospitality industry.
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Contact Detail:

BaxterStorey UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Director – London

Tip Number 1

Network actively within the industry. Attend relevant events, conferences, and seminars where you can meet potential clients and stakeholders. Building relationships in person can give you an edge when applying for the Sales Director position.

Tip Number 2

Research BaxterStorey’s recent projects and initiatives. Understanding their current business strategies and market positioning will help you tailor your approach during interviews and discussions, showcasing your knowledge and enthusiasm for the role.

Tip Number 3

Prepare to discuss your previous successes in B2B sales and account management. Be ready to share specific examples of how you've developed new business opportunities and led teams to exceed targets, as these experiences are crucial for the Sales Director role.

Tip Number 4

Familiarise yourself with the latest trends in the hospitality and multi-location industry. Being knowledgeable about emerging market trends will not only impress during interviews but also demonstrate your proactive approach to identifying new business opportunities.

We think you need these skills to ace Sales Director – London

B2B Sales Expertise
Account Management
Strategic Planning
Proposal Development
Market Research
Client Relationship Management
Team Leadership
Communication Skills
Financial Acumen
Project Management
Negotiation Skills
Sales Strategy Development
Stakeholder Engagement
Budget Management
Emotional Intelligence

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your B2B sales experience and leadership skills. Use specific examples that demonstrate your success in winning new business and managing accounts, as these are key aspects of the Sales Director role.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss how your background aligns with their values, such as being visionary and positively collaborative, and provide examples of how you've led teams to exceed targets.

Showcase Your Strategic Thinking: In your application, emphasise your ability to think strategically about market trends and business development. Provide examples of how you've successfully identified new opportunities and developed strategic partnerships in previous roles.

Highlight Communication Skills: Since strong communication is crucial for this role, ensure you illustrate your written and verbal communication skills. Mention experiences where you influenced stakeholders or presented proposals effectively, as this will resonate well with the hiring team.

How to prepare for a job interview at BaxterStorey UK

Know Your Sales Strategy

Before the interview, make sure you have a clear understanding of your own sales strategies and how they align with the company's goals. Be ready to discuss specific examples of how you've developed and implemented successful sales strategies in the past.

Research the Company and Market Trends

Familiarise yourself with the company’s current market position and any emerging trends in the industry. This will allow you to speak knowledgeably about potential new business opportunities and demonstrate your proactive approach to identifying growth areas.

Prepare for Client Presentations

Since the role involves presenting to prospective clients, practice your presentation skills. Prepare a mock presentation that showcases your ability to communicate effectively and influence stakeholders, ensuring you can adapt your style to different audiences.

Showcase Your Leadership Skills

Be prepared to discuss your experience in leading and developing teams. Highlight specific instances where you’ve motivated your team to exceed targets and how you’ve fostered a collaborative environment to achieve common goals.

Sales Director – London
BaxterStorey UK
Location: London
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