At a Glance
- Tasks: Manage and grow our Instagram account while executing creative digital campaigns.
- Company: Join the vibrant UAL Catering team at the University of the Arts London.
- Benefits: Gain hands-on experience in digital marketing within a supportive environment.
- Other info: Inclusive workplace that values creativity and supports your career growth.
- Why this job: Be part of a food revolution and make a real impact on brand engagement.
- Qualifications: Passion for food and social media, with at least 1 year of relevant experience.
The predicted salary is between 30000 - 40000 £ per year.
We have an exciting opportunity for a Social Media Specialist to join the UAL Catering team based within the vibrant and creative environment of the University of the Arts London. This is a hands-on and varied role, ideal for someone looking to develop a career in digital marketing and social media within the hospitality and food industry.
The role will primarily focus on managing and growing our Instagram account @ualcatering, while supporting the delivery of wider digital and lightweight offline campaigns across multiple catering sites, including cafés and canteens. Reporting to the Marketing Manager, the successful candidate will help drive brand awareness, engagement, and sales through creative, evidence-led campaigns aligned with the UAL brand and tone of voice.
This role requires a highly organised and proactive individual who enjoys building relationships and working closely with chefs, baristas, site managers, students, and external partners. The successful candidate will be confident managing multiple projects across different locations, planning campaigns in advance, and ensuring activity is delivered effectively, especially during busy academic periods.
Main Responsibilities:
- Develop and execute digital campaigns to drive awareness, engagement, and sales.
- Plan, create, schedule, and publish engaging content for @ualcatering, including copy, graphics, photography, reels, and short-form video content.
- Build strong relationships with chefs, baristas, and site teams to ensure campaigns reflect the culture and activity of each site.
- Coordinate marketing activity across multiple catering locations while maintaining consistency in tone, branding, and messaging.
- Analyse campaign and social media performance, using insights and data to improve future activity and support evidence-based decision making.
- Research collaboration opportunities with student communities, societies, and external partners to increase engagement and awareness.
- Stay up to date with social media trends, platform updates, and best practices.
- Monitor social media channels and respond to comments and messages professionally and in a timely manner.
- Attend regular meetings, site visits, and follow-ups with teams and stakeholders, reporting progress to the Marketing Manager.
About You:
- Passionate about food, hospitality, and social media.
- At least 1 year of experience in a social media or marketing role is preferable.
- Strong communication and relationship-building skills with a collaborative approach.
- Flexible, hands-on, and solutions-focused with a positive “can-do” attitude.
- Good understanding of social media platforms, digital marketing, trends, analytics, and audience engagement.
- Experience using Adobe Creative Suite, Canva, CapCut, and other editing tools.
- Organised, proactive, and comfortable managing multiple projects and deadlines across different sites.
- Able to work independently, take ownership of tasks, and deliver at pace.
- Creative eye for content creation, copywriting, and digital storytelling.
- Strong attention to detail and willingness to take initiative and go the extra mile when needed.
- Ideally educated to degree level in marketing, digital media, or a related discipline.
We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.
Marketing and Social Media manager in London employer: BaxterStorey UK
BaxterStorey is an exceptional employer, offering a vibrant and creative work environment at the University of the Arts London. With a strong focus on employee growth and development, we provide opportunities for meaningful career advancement in the hospitality and food industry. Our inclusive culture fosters collaboration and innovation, ensuring that every team member feels valued and empowered to contribute to our mission of delivering outstanding hospitality experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Social Media manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at UAL or in similar roles. Attend events, join online groups, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns, content creation, and any analytics you've worked on. This is your chance to shine and demonstrate how you can drive engagement and sales for @ualcatering.
✨Tip Number 3
Stay ahead of the game by keeping up with social media trends. Follow industry leaders, read blogs, and engage with content that inspires you. When you know what’s hot, you can bring fresh ideas to the table during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team. Don’t forget to tailor your application to highlight your passion for food and hospitality!
We think you need these skills to ace Marketing and Social Media manager in London
Some tips for your application 🫡
Show Your Passion:Let your love for food, hospitality, and social media shine through in your application. We want to see your enthusiasm and how it aligns with our vibrant culture at UAL Catering.
Tailor Your Content:Make sure to customise your CV and cover letter to highlight relevant experience in social media and marketing. We’re looking for specific examples that demonstrate your skills and creativity!
Be Creative:Don’t be afraid to showcase your creative side! Whether it’s through your writing style or the way you present your portfolio, we appreciate originality and a fresh perspective.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at BaxterStorey UK
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of social media platforms, especially Instagram. Familiarise yourself with @ualcatering’s current content and think about how you can enhance it or introduce fresh ideas during your interview.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in digital marketing and social media. Include examples of engaging content you've created, campaigns you've executed, and any analytics that demonstrate your impact. This will show your potential employer that you can bring creativity and results to their team.
✨Build Relationships
Since the role involves collaborating with chefs, baristas, and site managers, be ready to discuss how you’ve successfully built relationships in previous roles. Share specific examples of how you’ve worked with diverse teams to achieve common goals, as this will resonate well with the company’s collaborative culture.
✨Prepare for Data Discussions
Be prepared to talk about how you analyse social media performance. Brush up on key metrics and tools you’ve used to measure success. Showing that you can use data to inform your strategies will demonstrate your analytical skills and commitment to evidence-led decision making.
