At a Glance
- Tasks: Lead marketing strategies for innovative medical devices that enhance patient care.
- Company: Join Baxter, a global leader in healthcare dedicated to saving and sustaining lives.
- Benefits: Enjoy competitive salary, flexible remote work, and professional growth opportunities.
- Other info: Collaborative culture with opportunities for career advancement.
- Why this job: Make a real impact in healthcare while working with cutting-edge technology.
- Qualifications: Experience in marketing medical devices and strong communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.
Location: Remote (with regular domestic travel)
Job Summary: We are seeking a highly experienced, commercially driven Marketing Manager with a strong background in medical devices and go-to-market execution, ideally within patient monitoring or acute care solutions. In this role you operate as a business leader and sales partner for the bed frame, surface and safe patient handling segment of Baxter’s Care & Connectivity Solutions. The ideal candidate will bring a blend of marketing expertise and sales acumen, and be responsible for developing and executing marketing strategies to drive business growth, defend market share, increase brand awareness, and enhance customer engagement.
Key Responsibilities:
- Develop and execute country marketing strategies to achieve business objectives, aligned with WEU marketing initiatives.
- Work alongside regional marketing, and other in-country functions to develop and execute product launch activities to support growth for direct and indirect markets.
- Act as a strategic partner to the sales organization.
- Conduct market research and analysis to identify trends, opportunities, and challenges in the domestic bed frame, safe and safe patient handling market.
- Collaborate with cross-functional teams, including sales, Clinical Therapy, Connectivity Finance, Technical Service, Digital Service and Customer Service, to ensure alignment and effective execution of marketing plans.
Product Marketing:
- Develop and execute product marketing plans for Connected Frames and Bed Platforms, including product launches, promotions, and campaigns.
- Create and manage product content, including product descriptions, datasheets, and case studies.
- Build and champion guided buying and selling stories, decision support to ensure the right solution is positioned for the right customer need.
- Support key deals and customer negotiations.
Digital Marketing and E-commerce:
- Work with the digital function to develop and execute digital marketing strategies to drive sales growth and increase brand awareness within country.
Content Marketing and Thought Leadership:
- Develop and execute content marketing strategies to establish the company as a thought leader in the bed frame, surface and safe patient handling market.
Analytics and Performance Measurement:
- Develop and execute analytics and performance measurement strategies to track and optimize marketing efforts.
Stakeholder Management:
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans.
- Develop and maintain relationships with external stakeholders, including customers, partners, and industry experts.
Requirements:
- Bachelor’s degree in marketing, Business, or related field is preferred.
- Currently operating in a marketing position, focusing on medical devices.
- Proven track record of success in developing and executing marketing strategies that drive business growth and increase brand awareness.
- Strong understanding of the UK and Ireland healthcare market/systems.
- Excellent communication, project management, and analytical skills.
Preferred Qualifications:
- Degree in Marketing, Business, or related field.
- Experience in the healthcare industry or a related field.
- Familiarity with marketing automation tools and CRM systems.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a global leader in the healthcare industry.
- Collaborative and dynamic work environment.
- Professional development and growth opportunities.
- Flexible work arrangements, including remote work options.
Market Manager - Bed Frame, Surface and Safe Patient Handling employer: Baxter
Sytner Group is an exceptional employer, offering a supportive and inclusive work culture that prioritises employee growth and development. With an industry-leading benefits package, including enhanced holiday entitlement and career development opportunities, Sytner fosters an environment where every team member can thrive and contribute to the success of the business. Located in Reading, this role as an Audi Business Manager not only allows you to lead a dynamic sales team but also to be part of a prestigious group that values integrity and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Market Manager - Bed Frame, Surface and Safe Patient Handling
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Baxter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Baxter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Baxter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Baxter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Market Manager - Bed Frame, Surface and Safe Patient Handling
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Baxter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Baxter:Show us that you’ve done your homework! In your application, briefly mention what you admire about Baxter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Baxter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Baxter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Baxter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
