Commercial Market Manager

Permanent
Hybrid – Warwick
Full-time

The Commercial Market Manager is responsible for the development, implementation, and measurement of integrated marketing plans aligned to the commercial market segments.

Key responsibilities and accountabilities:

• Planning, developing, and implementing marketing communications strategy and plans that are data and insight driven to meet customer needs and drive business value.
• Delivering marketing plans and activities across the full Marketing mix, including direct marketing, content marketing, social media, digital marketing, sales collateral, advertising, events, telemarketing, videos, and research.
• Monitor, evaluate, and report on the effectiveness of all marketing activities to drive brand awareness, engagement & conversion, interpreting results and data to recommend future marketing activity.
• Responsible for ensuring consistent brand representation amongst internal and external customers.
• Developing close working relationships with marketing counterparts at key partners developing and implementing marketing plans by each key account/partner.
• Building relationships with key internal and external stakeholders to deliver customer-focused marketing plans, ensuring marketing activity is accurate and consistent with legal, technical, and corporate policies, and ensuring communications meet GDPR requirements.
• Management of external agency suppliers to ensure marketing plans are delivered to the right quality, on time, and within budget.
• Responsible for the management and administration of budgets in line with company policies and procedures, monitoring of spend, invoice matching, and accruals.
• Management of marketing projects, working closely with key stakeholders to get input and approval throughout the project, tracking progress, escalating risks, and communication of results.
• Thorough understanding of our customer segments, developing and championing voice of the customer to reduce pain points & maximize moments of truth across the customer journey.
• Gain a detailed understanding of the marketplace and competitive landscape to drive appropriate marketing communication plans.

Education and experience

• Proven experience within a marketing role, with experience of delivering data-driven, tailored, and targeted marketing plans.
• An excellent communicator with the ability to build relationships with, influence, and manage stakeholders at all levels.
• Project management – able to drive and manage projects forwards to meet agreed deadlines.
• Analytical – able to interpret data and insight and use it to make recommendations for future activity.
• Must be self-motivated and capable of working both autonomously and within a team.
• Extremely organized with an excellent eye for detail.
• Preferably has a professional marketing qualification (e.g. CIM).
• Commercial and analytical acumen.
• Ability to write customer communications and content.

At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work. Please check out our DE&I policy on our website to find out more.