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- Tasks: Lead SEO and generative-search strategy across multiple markets to boost digital sales.
- Company: BAWAG Group is a leading bank in Austria, focused on innovation and customer satisfaction.
- Benefits: Enjoy flexible remote work, a modern office, and a strong focus on personal development.
- Other info: Position based in London; equal opportunity employer valuing diversity.
- Why this job: Join a dynamic team driving technological innovation in the banking sector with a focus on digital growth.
- Qualifications: 5+ years of SEO experience, preferably in financial services, with strong technical skills.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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BAWAG Group is the publicly listed holding company of BAWAG, one of Austria’s largest banks with over 4 million customers. As a dynamic employer, we foster talent and rapidly drive technological innovation. Flat hierarchies, a flexible work environment, and equal opportunities for our employees are especially important to us.
Join the BAWAG Digital Growth Team
BAWAG Group is a multi-brand banking group serving customers across Europe and the United States. We focus on simple, transparent financial products delivered efficiently at scale. Digital acquisition is central to our growth strategy, and organic / generative search visibility is mission-critical.
The impact you’ll own
Accelerate digital sales by driving qualified organic discovery for Consumer Loans, Current Accounts Investment / Brokerage Accounts, Credit Cards, SME / Freelancer Accounts. You will own the group-wide SEO & generative-search roadmap across our core markets—covering technical health, intent-led content, structured data, and emerging LLM / AI search surfaces.
What you’ll do
- Lead group-wide organic & generative-search strategy across AT, DE, NL, IE & US.
- Audit and improve technical foundations (crawlability, Core Web Vitals, structured data, hreflang, index management) with Technology partners.
- Cross-channel demand insight. Quantify how paid activity (Paid Social, Google Media, SEA) influences branded search, direct visits and engagement with priority product pages; feed insights into planning.
- Integrate SEO & GEO in the Website content team workflow. Ensure new pages/templates across our brands ship with the right metadata, structured data, FAQ blocks and accurate product info (rates, fees, eligibility) so search engines & AI assistants surface correct answers.
- Performance signal plumbing. Partner with the attribution team to map organic visits and key intent pages to downstream metrics (application starts, approvals, funded / activated accounts).
- Structured experimentation roadmap. Prioritise and run tests (template variants, internal linking, FAQ schema capture, GEO experiments) and report impact.
- Publisher & syndication growth. Identify high-authority publishers / comparison portals / community channels and develop scalable outreach or syndication motion to grow qualified organic traffic.
- Own measurement: GA4, GSC, log-file insights & BI dashboards that translate visibility shifts into funnel impact.
- Partner cross-functionally with Performance Marketing (Paid Social, Google Media, SEA), Website Content team, Technology, Product / Sales, Analytics & attribution teams to align growth targets, tracking and go-to-market timing.
- Monitor algorithm / LLM changes and competitor moves; publish prioritized action plans.
What you bring
- 5+ years hands-on SEO experience, including success scaling multi-market or multilingual sites.
- Experience in financial services, fintech or another regulated / high-governance environment (preferred, not required).
- Deep technical SEO skills (structured data, log-file analysis, site architecture, JavaScript rendering, indexing at scale).
- Demonstrated ability to build or guide large content programs tied to commercial funnels.
- Familiarity with emerging LLM / AI search ecosystems and how structured data, authority and content freshness influence generative answers.
- Analytical strength: you are comfortable moving from GA4 / GSC exports to actionable insights; SQL or BI familiarity a plus.
- Fluency in English; German helpful for DACH stakeholder alignment.
What we offer
- FlexOffice is our motto! Work in the comfort of your own home whenever it aligns with your job responsibilities.
- Our office is modern and conveniently located.
- Strong collaboration and diversity are actively lived within our teams.
- We support personal development and career planning through a customized and attractive training program.
- In addition, we offer exciting and lucrative additional benefits.
Please note: The position is intended for the London location and is based on an English employment contract.
Contact person is Mai Dinh (+49 (0)176 993 567 74)
* We value people.
Equal opportunity is important to us – regardless of age, gender, sexual orientation, physical impairment, religion, or origin.
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Seniority level
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Mid-Senior level
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Senior SEO & Generative-Search Lead* employer: BAWAG Group
Contact Detail:
BAWAG Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO & Generative-Search Lead*
✨Tip Number 1
Familiarise yourself with BAWAG Group's digital growth strategy and their focus on organic search. Understanding their approach to SEO and generative search will help you align your experience with their goals during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive SEO strategies in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your impact on organic traffic.
✨Tip Number 3
Network with current or former employees of BAWAG Group on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Stay updated on the latest trends in SEO and generative search, especially in the financial services sector. Being knowledgeable about recent algorithm changes and AI developments will position you as a forward-thinking candidate.
We think you need these skills to ace Senior SEO & Generative-Search Lead*
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant SEO experience, especially in multi-market or multilingual environments. Emphasise any specific achievements in driving organic traffic and improving search visibility.
Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and generative search. Mention how your skills align with BAWAG Group's goals, particularly in digital sales and technical SEO foundations.
Showcase Technical Skills: Detail your technical SEO skills in your application. Include examples of your experience with structured data, log-file analysis, and site architecture, as these are crucial for the role.
Highlight Analytical Strengths: Demonstrate your analytical capabilities by providing examples of how you've used data from tools like GA4 or GSC to drive actionable insights. This will show your ability to translate visibility shifts into measurable outcomes.
How to prepare for a job interview at BAWAG Group
✨Showcase Your Technical SEO Skills
Make sure to highlight your deep technical SEO knowledge during the interview. Be prepared to discuss specific examples of how you've improved site architecture, structured data, and indexing at scale in previous roles.
✨Demonstrate Analytical Strength
Prepare to talk about how you've used tools like GA4 and GSC to derive actionable insights. Discuss any experience you have with SQL or BI tools, as this will show your ability to translate data into strategies that drive growth.
✨Familiarity with Generative Search Ecosystems
Since the role involves generative search, be ready to discuss your understanding of emerging LLM and AI search ecosystems. Share insights on how structured data and content freshness can influence search results.
✨Cross-Functional Collaboration Experience
BAWAG Group values teamwork across various departments. Prepare examples of how you've successfully collaborated with marketing, technology, and analytics teams to align growth targets and improve SEO performance.