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- Tasks: Manage SEO and PPC campaigns to boost client visibility and performance.
- Company: BAW Creative is a dynamic digital marketing agency focused on real results, not fluff.
- Benefits: Competitive salary, career growth opportunities, and a vibrant office culture with a fitness focus.
- Why this job: Join a fast-growing team where your impact on client success is valued and recognised.
- Qualifications: 2+ years in SEO and PPC, with proven success in campaign management and analytics.
- Other info: Work alongside a collaborative team and enjoy the company of our office mascot, Vinny the dog.
The predicted salary is between 36000 - 60000 £ per year.
Location: On-site (Full-time) – BAW Creative, Barnsley
Salary: Based on experience and seniority. We’re open to discussing a package that reflects your impact and growth potential.
Reports to: Creative Director
About BAW Creative
BAW Creative is a fast-growing digital marketing agency. Our focus is simple: we help ambitious businesses grow their sales with strategic, creative, and technically-sound marketing. We work closely with ecommerce and B2B brands across the UK, delivering clear outcomes without the jargon.
Our Values
- Quality Without Compromise: We don’t cut corners. Every project gets our full attention, with sharp design, strong strategy, and measurable results.
- Clarity Over Clutter: We communicate clearly and work with purpose. From strategy to design, we avoid fluff and focus on what works.
- Progress with Accountability: We take ownership. Deadlines matter, feedback gets actioned, and no task goes untracked.
- Creative Thinking, Commercial Mindset: We bring bold ideas, but never at the expense of real outcomes.
- People First, Always: We treat clients and each other with respect. Collaboration beats ego, and culture shapes everything we do.
Our Culture
We are a hands-on, creative-led agency that values smart strategy and excellent execution. We work collaboratively in-office, challenge each other to grow, and aim to build long-term partnerships with clients who respect the work and value results.
Health and well-being matter to us too. Many of our team are passionate about exercise, fitness, and keeping active.
Role Overview
We’re hiring an SEO / PPC Specialist to join the performance marketing side of our agency. You will develop and manage paid media campaigns (Google Ads, Meta Ads) while developing and optimising SEO strategies to ensure high visibility and performance.
Key Responsibilities
- SEO Management & Delivery: Develop and execute on-page and technical SEO strategies, conduct keyword research, site audits, and performance analysis, optimise website content, metadata, and structure for improved rankings, monitor SEO performance using tools like SEMrush, Ahrefs, and Google Search Console, provide regular insights and reporting on organic performance.
- PPC Campaign Management: Plan, execute, and optimise PPC campaigns across Google Ads, Meta Ads, and other platforms, create targeted ad copy and compelling creative, set up conversion tracking and analyse campaign data, implement A/B testing and CRO tactics to maximise ROI, regularly report on campaign performance, including insights and recommendations.
What We’re Looking For
- Experience: 2+ years in SEO and PPC management. Proven track record of running successful paid campaigns and improving organic performance.
- Proficiency with Google Ads, Meta Ads, SEMrush, GA4, and other relevant tools.
- Skills: Data-driven approach with a keen analytical mindset, excellent written and verbal communication, creative thinker with a strategic approach, organised, proactive, and results-oriented.
- Mindset: Ambitious and commercially aware, driven to see tangible results and improve performance, collaborative team player with a growth mindset, passionate about digital marketing and staying ahead of industry trends.
Compensation & Progression
Compensation: Based on experience and seniority. OTE will also be discussed during interviews. Career Growth: Opportunity to lead the performance marketing team as the agency scales.
How to Apply
Send your CV and a short cover note (or video if preferred) outlining why you’re right for this role to jobs@bawcreative.co.uk with the subject line: “SEO / PPC Specialist Application - [Your Name]”
SEO & PPC Hybrid Specialist employer: BAW Creative
Contact Detail:
BAW Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & PPC Hybrid Specialist
✨Tip Number 1
Familiarise yourself with BAW Creative's values and culture. During your interactions, whether in interviews or networking, highlight how your personal values align with theirs, especially around quality, clarity, and collaboration.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific examples of successful SEO and PPC campaigns you've managed. Be ready to explain the strategies you used and the measurable results achieved, as this aligns with their focus on data-driven marketing.
✨Tip Number 3
Engage with BAW Creative on social media platforms. Comment on their posts or share relevant content that demonstrates your knowledge of digital marketing trends. This can help you stand out and show your genuine interest in the agency.
✨Tip Number 4
Prepare insightful questions about their current projects and future plans during your interview. This not only shows your enthusiasm for the role but also your proactive approach to understanding how you can contribute to their growth.
We think you need these skills to ace SEO & PPC Hybrid Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and PPC management. Focus on specific achievements, such as successful campaigns you've run or improvements in organic performance.
Craft a Compelling Cover Note: In your cover note, clearly explain why you're the perfect fit for the role. Mention your passion for data-driven marketing and how your skills align with BAW Creative's values and goals.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used analytics tools like SEMrush or Google Analytics to drive results in past roles.
Express Your Collaborative Spirit: BAW Creative values teamwork, so mention any experiences where you've successfully collaborated with others, especially in a creative or marketing context. This will show that you fit their culture.
How to prepare for a job interview at BAW Creative
✨Showcase Your Data-Driven Mindset
BAW Creative values a data-driven approach, so be prepared to discuss specific examples of how you've used data to inform your SEO and PPC strategies. Highlight any tools you've used, like SEMrush or Google Ads, and the results you've achieved.
✨Demonstrate Your Collaborative Spirit
Since this role involves working closely with designers and developers, share experiences where you've successfully collaborated with others. Emphasise your ability to communicate clearly and work as part of a team to achieve common goals.
✨Prepare for Client-Facing Scenarios
As you'll be delivering insights and reports to clients, practice explaining complex marketing concepts in simple terms. Think of ways to present your past campaign results effectively, showcasing your ability to communicate value to clients.
✨Emphasise Your Growth Mindset
BAW Creative is looking for someone who is ambitious and eager to grow. Be ready to discuss your career aspirations and how you plan to contribute to the agency's growth. Show enthusiasm for learning and adapting to new trends in digital marketing.
