At a Glance
- Tasks: Lead and develop a high-performing sales team to drive commercial growth.
- Company: Join Bavarian Nordic, a global leader in innovative vaccines.
- Benefits: Fully remote role with opportunities for travel and professional growth.
- Other info: Be part of a mission-driven company dedicated to saving lives.
- Why this job: Make a real impact on healthcare while shaping the future of vaccine sales.
- Qualifications: Experience in vaccine sales and proven leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
At Bavarian Nordic, we are committed to saving and improving lives by unlocking the power of the immune system. Our commercial portfolio includes market-leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization—working every day to protect people’s health and quality of life.
We are seeking a qualified Sales Manager to strengthen our Commercial team in the UK.
The roleAs Sales Manager UK, you will play a pivotal role in shaping the next phase of Bavarian Nordic’s commercial growth journey. You will help elevate the UK organization from a start-up mindset to a scalable, data-driven commercial operation capable of supporting continued portfolio expansion and increasing market complexity.
This is a broad leadership role that combines strategic thinking with operational execution. You will lead and develop a hybrid sales organization consisting of an external field sales team and a Bavarian Nordic-employed Key Account Manager, creating a high-performing, customer-focused culture built on accountability, coaching, and continuous improvement.
With more than 600 customer accounts across multiple channels, a critical focus of the role will be to establish a more structured and analytical approach to customer segmentation, resource allocation, and account prioritization. Leveraging data, market insights, and commercial performance metrics, you will identify growth opportunities, optimize field force effectiveness, and strengthen customer engagement strategies to maximize business impact.
Key Responsibilities- Develop long-term relationships with key accounts
- Work with the commercial team to achieve the sales objectives
- Translate customer insights and market intelligence into actionable commercial strategies
- Act as a key link between field operations and business planning, ensuring leadership has visibility of market opportunities, customer trends, barriers to growth, and actions required to improve performance
The role is fully remote within the UK (you have to live and work in the UK) and reports to the UK Country Director. Some travelling both in the UK and in Europe is to be expected.
What you bringSuccess in this role requires a leader who is equally comfortable developing people, challenging the status quo, and rolling up their sleeves to solve operational challenges. You will work cross-functionally with local and global stakeholders, helping to shape commercial decisions, enhance customer engagement models, and build the scalable processes, capabilities, and insights needed to support our ambitious growth plans in the UK.
- Solid experience focused on vaccine sales
- Proven experience leading and developing successful sales teams
- Strong analytical skills and a data-driven approach to decision-making
- Experience balancing strategic planning with operational execution
- A track record of driving growth through effective customer engagement and key account management
- Strong stakeholder management and cross-functional collaboration skills
- Full proficiency in English (written and spoken) is essential
- ABPI Qualification (the Advanced Professional Program for Industry Personnel)
- Ability to work independently and thrive in a small team environment
This is an exciting opportunity to lead and shape Bavarian Nordic’s commercial growth in the UK. You will play a key role in scaling the organization, building a high-performing sales team, and driving commercial excellence across a growing portfolio.
If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now and join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.
Sales Manager, UK employer: Bavarian Nordic Group
Bavarian Nordic is an exceptional employer, offering a dynamic and innovative work environment where employees can make a meaningful impact on global health through cutting-edge vaccine development. With a strong focus on employee growth, the company fosters a culture of accountability and continuous improvement, providing opportunities for professional development and collaboration across teams. Located in the UK, this fully remote role allows for flexibility while being part of a mission-driven organisation dedicated to saving lives and enhancing public health.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager, UK
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager, UK at Bavarian Nordic Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Bavarian Nordic Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager, UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager, UK
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Bavarian Nordic Group:When writing your cover letter, make sure to tailor your message specifically for Bavarian Nordic Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Bavarian Nordic Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Bavarian Nordic Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Bavarian Nordic Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Bavarian Nordic Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
