At a Glance
- Tasks: Lead the onboarding of markets onto the Open Intelligence platform and support data operations.
- Company: VML, part of WPP, a leading creative company driving growth for top brands.
- Benefits: Hybrid work model, inclusive culture, and opportunities for career progression.
- Other info: Join a dynamic team dedicated to creativity, collaboration, and continuous improvement.
- Why this job: Be at the forefront of data innovation and help markets unlock valuable insights.
- Qualifications: Experience in data operations and strong coordination skills across teams.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
About WPP: WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Role Overview: As we scale the rollout of Open Intelligence across global markets, we are looking for a Data Operations & Enablement Manager to help operationalize the platform and support markets as they onboard data and adopt new capabilities. This role sits at the intersection of data platforms, operations, and market enablement, ensuring that local teams can successfully onboard data into OI, follow the defined operational processes, and build the capabilities required to support client use cases over time.
Key Responsibilities:
- Lead the operational onboarding of markets onto the OI platform.
- Support regional teams in understanding the process for onboarding datasets and building connectors.
- Ensure markets have the documentation, tooling, and access needed to operate independently.
- Coordinate training sessions and technical walkthroughs for local teams.
- Develop and maintain the operational playbooks for data onboarding and platform adoption.
- Translate technical documentation into clear operational workflows for markets.
- Establish repeatable processes that support scalable rollout across multiple regions.
- Coordinate the onboarding of global and local data sources through connectors.
- Support markets during initial data ingestion and troubleshooting.
- Work closely with the connector engineering team to track progress and resolve issues.
- Track rollout progress across markets and maintain visibility on dependencies and blockers.
- Work with product and engineering teams to align on timelines, readiness, and support requirements.
- Maintain centralized tracking of onboarding activities, requests, and issues.
- Capture lessons learned from pilot markets and incorporate them into improved onboarding processes.
- Identify opportunities to streamline rollout, documentation, and support structures.
- Help define the long-term operational model for OI adoption across regions.
Key Skills & Experience:
- Experience in data platform operations, analytics platforms, or data infrastructure programs.
- Experience supporting global rollouts or platform adoption across multiple markets.
- Ability to translate technical systems into clear operational processes.
- Strong coordination skills across engineering, product, and business teams.
- Experience with data pipelines, connectors, or data ingestion workflows.
- Excellent documentation and enablement skills.
What Success Looks Like: Within the first 6-12 months, success in this role will mean:
- Markets can onboard data into OI with minimal central support.
- Clear operational playbooks exist for data onboarding and connector setup.
- Market teams understand the process and responsibilities for data ingestion.
- Rollout across new markets becomes predictable and repeatable.
- Lessons from pilot markets are embedded into the global rollout framework.
Why This Role Matters: Open Intelligence is a foundational capability that will enable markets to unlock richer insights and smarter media strategies. This role will play a critical part in ensuring that the platform can scale effectively and that markets are equipped to use it successfully.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Data Platform Enablement Lead employer: Bav Group México
VML is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovation thrives. With a commitment to employee growth, VML provides ample opportunities for professional development and the chance to work with prestigious clients in a hybrid environment that fosters connection and flexibility. Located in vibrant cities like London, employees benefit from a diverse and inclusive atmosphere that values every individual's contribution, making it a rewarding place to build a meaningful career.
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