At a Glance
- Tasks: Drive site optimisation and execute high-velocity initiatives for global clients.
- Company: Join VML, a leading creative company part of WPP, known for innovative work.
- Benefits: Enjoy a competitive salary, bonus scheme, training opportunities, and flexible working.
- Other info: Collaborative culture that values creativity, innovation, and personal growth.
- Why this job: Make an impact with top brands while developing your skills in a dynamic environment.
- Qualifications: Experience in site optimisation, A/B testing, and analytics tools is essential.
The predicted salary is between 40000 - 50000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
We are seeking a highly motivated and data-driven Optimisation Manager to execute and run daily, high-velocity site optimisation and continuous improvement initiatives. Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates.
What You’ll Be Doing
- Execution of Site Optimisation & RIO Roadmap
- Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
- Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
- Performance Analysis & Reporting
- Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
- Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimize dynamic audience segments for targeted messaging.
- Technology & Platform Operations
- Platform Operations: Act as the super-user and administrator for our stack of site optimization, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimized pages to safeguard data integrity.
What We Want From You
We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.
- Technical Skills & Experience
- Site Optimisation Platforms: Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools).
- Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
- Content Management Systems (CMS): Experience editing, publishing, and running personalisation initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
- Customer Data Platforms (CDPs): Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalisation is highly desirable.
- Basic Frontend Knowledge: A foundational understanding of HTML, CSS, and JavaScript (specifically how they affect browser rendering and A/B test implementation) is a significant plus.
Execution & Mindset
- High Velocity: A "rapid delivery" mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact.
- Agile Competency: Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously.
- Analytical Thinking: Naturally curious and highly analytical. You don’t just look at data; you look for the "why" behind user behaviour.
- Collaborative Communicator: Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.
What We Can Offer You
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family-friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Optimisation Manager employer: Bav Group México
VML is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovation thrives. With a commitment to employee growth, VML provides ample opportunities for professional development and the chance to work with prestigious clients in a hybrid environment that fosters connection and flexibility. Located in vibrant cities like London, employees benefit from a diverse and inclusive atmosphere that values every individual's contribution, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bav Group México and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bav Group México are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bav Group México on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Optimisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bav Group México. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bav Group México:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bav Group México’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bav Group México
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bav Group México will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bav Group México, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
