At a Glance
- Tasks: Lead influencer strategies and campaigns for iconic brands, from ideation to execution.
- Company: VML, a creative powerhouse part of WPP, known for innovative marketing solutions.
- Benefits: Hybrid working model, collaborative culture, and opportunities for professional growth.
- Other info: Join a dynamic team that values creativity, connection, and diverse perspectives.
- Why this job: Shape the future of influencer marketing with top global brands and cutting-edge strategies.
- Qualifications: Proven experience in influencer marketing and strong communication skills.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The Role: Influence Manager
We’re seeking an experienced Influencer Manager to ideate, develop, and execute cutting‑edge influencer strategies and campaigns that align with client business objectives and resonate authentically with target audiences. You'll be the go‑to expert for all things influencer, from identifying the perfect partners to measuring campaign success. You’ll be an adept strategist, capable of translating brand goals into compelling influencer narratives, negotiating partnerships, and managing campaigns from conception to reporting.
What You'll Be Doing:
- Influencer Strategy & Development: Lead the development and execution of comprehensive influencer marketing strategies, ensuring strategies align with brand objectives, target audience insights, and overall social strategy for our clients.
- Campaign Management: Oversee the end‑to‑end planning, execution, and optimization of influencer campaigns across various platforms.
- Influencer Sourcing & Relationship Management: Identify, vet, and onboard diverse influencers and creators who authentically align with client brand values and campaign goals.
- Content & Briefing: Develop clear, inspiring, and legally compliant creative briefs for influencers.
- Performance & Reporting: Track, analyze, and report on campaign performance against agreed‑upon KPIs.
- Client & Internal Collaboration: Work closely with clients and internal teams to integrate influencer activity into broader marketing initiatives.
- Trend Spotting: Stay ahead of the curve on emerging influencer trends, platforms, tools, and best practices.
- Budget Management & Legal: Manage campaign budgets effectively, ensuring maximum ROI and transparent financial reporting.
What We're Looking For:
- Have a proven track record of developing and implementing successful influencer marketing strategies and campaigns for big brands.
- Possess a deep understanding of the influencer ecosystem, including various platforms, content formats, audience demographics, and what constitutes a successful paid partnership.
- Be a highly collaborative team player, capable of building strong relationships with clients, internal teams, influencers, and external partners.
- Be a creative thinker with the ability to translate strategic objectives into compelling influencer content ideas.
- Have strong negotiation and exceptional communication skills, both written and verbal.
- Be comfortable working in a fast‑paced, dynamic environment and managing multiple projects simultaneously.
- Be passionate about ‘what’s next’ in the influencer space, constantly seeking innovative approaches.
- Be data‑driven and results‑oriented, adept at using analytics to measure campaign effectiveness and optimize performance.
- Have a strong understanding of relevant legal and regulatory guidelines within influencer marketing.
- Demonstrate strong organisational and project management skills.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
Influencer Manager employer: Bav Group México
VML is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovation thrives. With a commitment to employee growth, VML provides ample opportunities for professional development and the chance to work with prestigious clients in a hybrid environment that fosters connection and flexibility. Located in vibrant cities like London, employees benefit from a diverse and inclusive atmosphere that values every individual's contribution, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bav Group México and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bav Group México are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bav Group México on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bav Group México. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bav Group México. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bav Group México:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bav Group México’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bav Group México
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bav Group México will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bav Group México, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
