At a Glance
- Tasks: Lead sales and consulting efforts across innovative partnerships in EMEA.
- Company: Join VML, a creative powerhouse under WPP, known for its award-winning work.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for growth.
- Other info: Collaborative culture that values creativity and connection.
- Why this job: Be at the forefront of digital transformation and make a real impact.
- Qualifications: 8-12+ years in enterprise sales or consulting with a strong tech background.
The predicted salary is between 63000 - 77000 £ per year.
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting‑edge media intelligence and data solutions, world-class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP. com.
WPP Enterprise Solutions is significantly expanding its strategic global alliances with Kyndryl and Gradial.
We're looking for a dynamic, quota‑carrying Sales & Consulting Lead to own WPP revenue generation across both partner ecosystems in EMEA — identifying, developing, and closing enterprise opportunities through joint go‑to‑market pursuits.
This is a unique hybrid role: part sales leader, part consultative expert, operating across two distinct but complementary strategic alliances.
You'll work directly with clients, WPP account leadership, and both partner organisations to translate complex client needs into integrated WPP–Kyndryl and WPP–Gradial solutions.
Your success will be measured by driving significant WPP revenue through these partnerships, creating compelling client success stories, and expanding our joint footprint across EMEA.
This is not a back‑office alliance management role.
You will be actively engaged with clients and partners, defining the future of digital transformation and agentic content supply chains — and you will own your numbers.
- Client Engagement & Solution Development (40%)
- Lead complex, consultative sales pursuits across WPP's CX, AI, data, technology, and content transformation services — from initial qualification through to contract close
- Facilitate executive briefings and collaborative workshops with existing and prospective clients and partner leadership to co‑create solutions and build alignment
- Navigate complex procurement processes within large enterprise organisations, positioning value for both marketing and IT stakeholders
- Guide clients through discovery, problem definition, and solution design, drawing on a blend of sales and consulting expertise
- For Kyndryl
- Articulate the unique value of WPP's front‑end creativity and experience design, seamlessly integrated with Kyndryl's back‑end mission‑critical infrastructure, managed services, and AI transformation capabilities ("chip‑to‑experience" transformation)
- Develop and present WPP–Kyndryl joint solutions that demonstrate how enhanced customer experiences are underpinned by robust and secure IT foundations
- Leverage Kyndryl's platforms and frameworks (e. g. Kyndryl Bridge, Kyndryl Agentic AI Framework) to strengthen WPP's solution delivery and GTM efforts
- For Gradial
- Articulate the value of WPP's content strategy, design, and implementation capabilities integrated with Gradial's AI‑driven content operations platform to establish agentic‑first content supply chains
- Position WPP's technology implementation expertise across major content platforms (e. g.
AEM, Sitecore, Contentful) alongside Gradial's platform to enable adaptive, intelligent, and scalable content systems
- Develop and present WPP–Gradial joint solutions that accelerate time‑to‑market with speed, efficiency, and quality in content creation, delivery, and optimisation
- Partner Coordination (35%)
- Build and maintain strong, trusted relationships with Kyndryl and Gradial regional leadership, sales and consulting teams, platform and vertical leads, and account owners across EMEA
- Identify, develop, and qualify WPP billable opportunities within each partner's existing and prospective client base
- Participate in joint account planning sessions to proactively identify transformation needs and position integrated solutions
- Co‑ordinate on opportunity registration, certification tracking, deal support, and joint value articulation for integrated offerings
- Represent WPP at partner events, industry forums, and joint customer engagements, actively championing each partnership's distinct value
- For Kyndryl
- Focus on where WPP's experience transformation services complement Kyndryl's infrastructure management, AI, and data offerings
- For Gradial
- Focus on where WPP's content strategy, operations, automation, and technology implementation services complement Gradial's AI‑driven content operations platform
- Support WPP's development of IP and a centre of excellence around Gradial platform solutions to differentiate WPP's offerings for agentic content supply chains
- Internal Orchestration & GTM (25%)
- Collaborate with WPP account teams and capability leads to identify and qualify Kyndryl‑ and Gradial‑relevant opportunities across existing client relationships and new logos
- Orchestrate WPP solution designers, architects, strategists, and pre‑sales resources to develop compelling joint proposals and Statements of Work
- Partner with WPP delivery leadership to ensure a seamless handover from sold work to successful project execution
- Actively contribute to WPP–Kyndryl and WPP–Gradial global alliance strategies, EMEA GTM planning, and internal enablement programmes, ensuring WPP teams have a thorough understanding of each partner's unique value proposition
- Maintain accurate pipeline and forecast data in WPP systems, tracking Kyndryl‑influenced and Gradial‑influenced revenue and partnership KPIs separately
- How We'll Measure Success
- WPP billable revenue closed against annual quota (delineated for Kyndryl‑ and Gradial‑influenced revenue)
- Pipeline coverage for Kyndryl‑ and Gradial‑influenced opportunities
- Win rate on qualified Kyndryl and Gradial opportunities
- Depth of partner engagement — joint calls, account plans, QBRs, and solution development activity
- Number of new WPP–Kyndryl and WPP–Gradial joint accounts initiated or expanded in EMEA
- What You'll Bring
- 8–12+ years of enterprise sales and/or consulting experience, with significant experience selling complex technology services or solutions
- Proven quota attainment in consultative sales environments (£/€3M+ annually)
- Experience selling across verticals including retail, financial services, automotive, utilities, and/or hospitality
- Demonstrable ability to navigate and connect both IT and business stakeholder priorities (CMO, CIO, CEO)
- Strong executive presence, with polished presentation and communication skills suited to C‑suite engagement
- Background in professional services, consulting, or systems integration with a strong emphasis on solution selling
- Solid understanding of enterprise IT infrastructure, managed services, AI delivery, and how these underpin digital and customer experience transformation
- Solid understanding of content supply chain, AI in marketing and content operations, CMS/DAM platforms, and content strategy and delivery transformation
- Nice to Have
- Prior experience within the Kyndryl ecosystem or with major IT infrastructure and managed services providers
- Prior experience with Gradial or comparable AI‑driven content operations platforms
- Existing relationships with Kyndryl regional leadership, consulting, or vertical teams in EMEA
- Existing relationships within the Gradial partner network or relevant marketing operations technology providers
- Experience positioning end‑to‑end transformation solutions that bridge front‑end experiences with back‑end systems
- Experience within WPP or a holding company environment
- Bachelor's degree required; MBA or technical Master's degree a plus
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www. vml. com, and follow along on Instagram, Linked In, and X.
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EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial) employer: Bav Group México
VML is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovation thrives. With a commitment to employee growth, VML provides ample opportunities for professional development and the chance to work with prestigious clients in a hybrid environment that fosters connection and flexibility. Located in vibrant cities like London, employees benefit from a diverse and inclusive atmosphere that values every individual's contribution, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial) at Bav Group México, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Bav Group México. Tailor your message to explain why you’re drawn to them and how you can contribute as a EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace EMEA Sales & Consulting Lead, Strategic Partnerships (Kyndryl & Gradial)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Bav Group México:When writing your cover letter, make sure to tailor your message specifically for Bav Group México. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Bav Group México
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Bav Group México that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Bav Group México that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Bav Group México’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
