At a Glance
- Tasks: Use data to create impactful campaign reports and optimise strategies with a creative team.
- Company: Join VML, a leading creative agency known for innovative work with top global brands.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values creativity, collaboration, and inclusion.
- Why this job: Make a real impact by leveraging data to drive business decisions and client success.
- Qualifications: 7+ years in data roles, strong communication skills, and a passion for analytics.
The predicted salary is between 63000 - 77000 £ per year.
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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, Sao Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP. com.
• Who we’re looking for
- What You’ll Be Doing
- You will utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams
- Working with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic measurement.
- Support the development of client briefs into cross-channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting
- Utilising data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets and benchmarks - always bringing the ‘so what?’
- Building strong relationships with client stakeholders and internal VML & WPP teams to promote, develop, and manage data and analysis deliverables.
- Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.
- Presenting regularly to clients and attending client meetings.
- Managing a Senior Data Planner to develop their craft in the same areas
- What You’ll Need
- 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
- Strong understanding of media measurement, data principles and the digital marketing landscape
- Proven ability to manage projects and work effectively within cross-functional teams.
- Excellent communication, organisation, proposal writing, and presentation skills.
- Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
- Strategic thinking and analytical skills, with a high level of numeracy.
- Proficiency in Excel and other data analysis tools.
- Familiarity with Ad tech (DSP/ DMP), Data clean rooms and privacy safe solutions.
- Knowledge of attribution, experimentation and MMM measurement techniques
- Experience with website analytics and personalisation/testing tools (e. g., Google Analytics, Amplitude).
- Experience with data visualization tools (e. g., Tableau, Power BI) is beneficial.
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
- A passion for data and its potential to drive business impact.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.
Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, Linked In, and X.
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world.
Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
With the merger of VMLYR and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
We deliver end to end solutions that result in revolutionary work.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
That's why we've adopted a hybrid approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www. vml. com, andfollowalong on Instagram, Linked In, and X.
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Data Planning Manager employer: Bav Group México
VML is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovation thrives. With a commitment to employee growth, VML provides ample opportunities for professional development and the chance to work with prestigious clients in a hybrid environment that fosters connection and flexibility. Located in vibrant cities like London, employees benefit from a diverse and inclusive atmosphere that values every individual's contribution, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Data Planning Manager
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We think you need these skills to ace Data Planning Manager
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
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✨Brush Up on Your Statistics
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Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Bav Group México!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
