Social Media Manager EU in Northampton

As our Social Media Manager Europe, you will be responsible for developing and executing BauWatch's social media strategy across Europe, strengthening our brand, engaging key audiences and supporting business growth across 11 markets. This is an operational role with strategic input. You enjoy turning ideas into action, creating engaging content, analysing performance and continuously improving results. You are curious about new technologies and passionate about using AI to scale social media activities, improve efficiency and increase impact. You will report directly to the Head of Brand & Content and work closely with Brand & Content, Digital, Performance Marketing and local marketing teams across Europe.

Responsibilities

• Develop and execute the European Group social media strategy aligned with BauWatch's marketing objectives and brand vision.
• Launch, manage and continuously develop BauWatch's Group Social Media presence across LinkedIn, Instagram, Facebook, Reddit, YouTube and emerging platforms where they support business objectives.
• Define channel-specific content approaches, publishing cadence and audience engagement strategies.
• Monitor platform developments, emerging social media trends and AI innovations, recommending new opportunities where relevant.

Content & Campaign – Planning & Execution

• Plan, create, coordinate and publish engaging content across all Group social media channels.
• Develop integrated social media campaigns supporting brand awareness, thought leadership, customer stories, product launches, events and lead generation initiatives.
• Collaborate closely with Brand & Content, Digital, Design, Sales, Segment, Product and local Marketing Teams to deliver consistent Messaging across Europe.
• Ensure social media supports wider integrated marketing campaigns across PR, content marketing, events and demand generation.
• Coordinate external agencies or freelancers where required to scale.

Community Management & Employee Advocacy

• Maintain a positive and consistent brand presence across all channels.
• Manage and grow BauWatch's online communities by responding to comments, questions and conversations in a timely and professional manner.
• Provide Group-level content and frameworks that local market teams can adapt and localize.
• Build relationships with relevant industry communities, partners and influencers where they provide value for the BauWatch brand.

Community & Social Listening

• Lead social listening using Meltwater and other monitoring tools to track brand reputation, customer conversations, competitor activity and emerging industry trends.
• Capture recurring customer questions, industry discussions and market insights and translate these into actionable recommendations for Marketing, Sales and the wider business.
• Monitor competitor social activity and benchmark BauWatch against industry best practice.
• Define, monitor and continuously improve key social media KPIs including engagement, audience growth, reach, Share of Voice, website traffic and campaign contribution.
• Analyse channel performance and audience behaviour to identify opportunities for optimisation.
• Produce quarterly performance reports with clear recommendations and actionable insights.
• Run continuous testing of content formats, messaging, posting times and creative approaches to maximise performance.
• Collaborate closely with the Performance Marketing team to align paid and organic social activity and maximise ROI.
• Use AI-powered tools to improve content creation, campaign planning, workflow efficiency, reporting and performance optimisation.
• Develop AI-enabled workflows that increase speed, quality and scalability of social media planning, publishing and reporting.
• Explore new AI capabilities and emerging technologies to keep BauWatch at the forefront of modern B2B social media marketing.

Governance & Compliance

• Ensure all social media activity complies with BauWatch Brand Guidelines, Tone of Voice and Social Media Policy.
• Stay informed about relevant regulations, platform policies and industry best practices across the European market.
• Ensure brand consistency across all European markets while allowing flexibility for local adaptation where appropriate.

What You Bring

• Min 3+ years of experience in B2B social media management in a European multi-market environment.
• Proven track record of building and growing channels like LinkedIn, Instagram and Reddit as B2B channels – operationally & strategically.
• Experience using AI tools to improve content creation, campaign planning, workflow efficiency and performance analysis across channels.
• Experience launching new social channels from scratch – strategy, setup, content plan, and reporting of performance measures.
• Strong content creation skills: copy, visual briefing, thinking in formats and platform logic.
• Solid understanding of social media analytics and performance optimisation.
• Comfortable working independently and owning multiple workstreams simultaneously.
• Excellent written and verbal communication skills in English – additional European languages are a genuine plus.

Your Mindset

• You take ownership – you do not wait to be briefed, you bring ideas and move them forward yourself.
• You are creative with a strong eye for engaging content, knowing that LinkedIn is not Instagram.
• You are data-driven and continuously looking for ways to improve performance.
• You have excellent organisational and project management skills.
• You are curious about AI, innovation and emerging marketing technologies.
• You act hands-on and proactive with a strong execution mindset.
• You feel comfortable working independently while collaborating across international teams.
• You are passionate about social media, digital marketing and continuous learning.

Who are we

BauWatch is a fast-growing European SecTech company operating in 11 markets, protecting construction sites, energy infrastructure, and critical areas through intelligent, connected monitoring solutions. Our brand is how the world sees us. Social media is where it comes alive – every day, across 11 markets, in front of the people who make decisions on site security & safety and boardrooms alike. Own and develop Group Social Media Channels with real business impact. Be part of a supportive, international marketing team that values innovation, trust, and storytelling. Shape and grow the social media presence with strong collaboration and creative freedom. Join us on our growth path as the European market leader in mobile video surveillance solutions, operating across 11 countries - and still growing. Help drive the adoption of AI-powered marketing workflows. Access professional training, modern marketing technologies and opportunities to grow your career.

Equal Opportunity Statement

We at BauWatch act in an equal opportunity and diverse way. All candidates, regardless of origin, religion, gender, sexual orientation, age or disability, are treated equally. Promised.