Marketing Manager, Magic Radio

Our Team: How we enrich everyday life: You’ll be joining our award‑winning Brand Marketing Team, a highly collaborative group that brings Bauer’s much‑loved audio brands to life. We work across creative campaigns, digital activity, events and partnerships that deepen engagement with our audiences. As part of this team, you’ll work across our award‑winning audio portfolio, with a strong focus on Magic Radio. You’ll work closely with the wider brand marketing team, Magic Radio’s content teams, commercial colleagues and on‑air talent. We’re a supportive team that thrives on creativity, agility and making memorable moments for our listeners across the UK.

The difference you will make: As Marketing Manager for Magic Radio, you’ll play a key role in growing audiences, strengthening emotional connections with the brand and delivering bold, multi‑channel campaigns that showcase everything listeners love about Magic. You’ll deliver standout marketing campaigns that grow audiences, deepen engagement and strengthen emotional connections with our brands — from high‑impact, multi‑channel campaigns to innovative partnerships, live events and activations that bring Magic Radio’s personality to life. No two days are the same. One day you might be launching a major campaign for Magic Radio Breakfast with Gok Wan & Harriet Scott; the next, delivering a flagship live event like Magic at the Musicals at the Royal Albert Hall or creating a winter wonderland for a Mariah Carey interview. You’ll collaborate closely with the wider brand marketing team, Magic Radio content teams and on‑air talent to launch new shows, create engaging visuals and deliver creative commercial partnerships. It’s an exciting time for Magic Radio, and this is a role you can really make your own.

Your role: Responsibilities include, but are not limited to:

• Developing and delivering standout brand marketing campaigns
• Planning and executing promotional activity including events, competitions, partnerships and activations
• Collaborating with content, social, commercial and wider marketing teams to ensure consistent messaging
• Managing relationships with agencies, partners and sponsors
• Creating and overseeing paid social and digital marketing strategies focused on performance and optimisation
• Developing and delivering CRM strategies to activate and retain audiences
• Tracking, analysing and reporting on campaign effectiveness with agencies and our insight teams
• Managing the marketing budget alongside the Head of Marketing
• Supporting commercial teams with partnership proposals and branded content ideas

The skills you will bring:

• Proven marketing experience, ideally in media, audio or entertainment
• Strong understanding of brand marketing, audience growth and campaign management
• Creative thinker with strong problem‑solving skills
• Confident communicator with excellent written and verbal skills
• Highly collaborative and comfortable managing multiple stakeholders
• Solid experience in digital marketing and social media
• Ability to manage multiple projects and work to tight deadlines
• Analytical mindset (Google Analytics, Meta Business Suite)
• A genuine passion for audio and radio

Working pattern / Location: Hybrid: London office & home working. Full‑time, permanent.

About Bauer Media Group: We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer‑first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you: You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working. And much more!

We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk. We are actively recruiting for this position, so the job advert may close earlier than expected.