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For Companies At a Glance
- Tasks: Lead social media strategy for exciting radio competitions and engage audiences.
- Company: Join Bauer Media, a leading name in audio broadcasting and content creation.
- Benefits: Enjoy 28 days holiday, flexible working, and personal development opportunities.
- Why this job: Shape the future of social media for competitions and make a real impact.
- Qualifications: Experience in organic social media with a focus on driving revenue.
- Other info: Hybrid role based in Manchester with a vibrant team culture.
The predicted salary is between 36000 - 60000 £ per year.
Our Team: How we enrich everyday life
You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within Bauer Audio’s marketing function, this team connects audiences with life‑changing moments every single day – from six‑figure cash prizes to unforgettable winner stories shared across our brands. You won’t be working in isolation. You’ll collaborate closely with our Social Video team, presenters, producers and marketing specialists, all united by one goal: creating content that truly connects with people and delivers real impact.
The difference you will make
This is a newly created role and a rare opportunity to shape how social media works for our competitions from the ground up. As our Social Media Lead, you’ll take ownership of organic social strategy across our competition brands, with a clear commercial lens. This isn’t about chasing views for the sake of it – it’s about turning attention into action, inspiring audiences to play, engage and come back again. You’ll help bring powerful winner stories to life, influence how millions of people experience our competitions on social, and play a direct role in driving revenue for the business.
Your role Responsibilities include, but are not limited to:
- Owning and delivering the organic social media strategy for Bauer Audio’s consumer competitions
- Acting as social brand guardian for competition brands
- Creating and overseeing content plans that drive player acquisition and conversion
- Developing standout formats that build recognition and momentum
- Managing posting schedules and community engagement
- Collaborating with paid media, video and content teams
- Using data and insight to optimise performance
- Line managing and developing a Social Media Producer
The skills you will bring
Essential:
- Proven experience in organic social media roles with a commercial or revenue‑driving focus
- Ability to influence behaviour, not just awareness
- Strong understanding of social platforms and audience behaviour
- Commercial mindset with clear outcome focus
- Confidence balancing strategy with hands‑on delivery
Desirable:
- Experience in competitions, gaming, gambling, e‑commerce or consumer brands
- Experience shaping or evolving social strategy
- People‑management or mentoring experience
Working pattern / location: Manchester‑based, hybrid role. Tuesday and Friday are anchor days in the office. Friday late working is required (approximately 11:30am–8:00pm) to support live competition moments.
What’s in it for you:
- 28 days holiday, bank holidays & 2 volunteer days
- Access to Bauer Academy for personal development
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay
- Flexible working opportunities
- And much more!
Ready to Apply? If this sounds like a role you’d love to explore, we’d love to hear from you. Apply now and help us tell the stories that matter most.
Social Media Lead - Consumer Competitions in Manchester employer: BAUER MEDIA
Contact Detail:
BAUER MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead - Consumer Competitions in Manchester
✨Tip Number 1
Get to know the company inside out! Research Bauer Media and their competitions. Understanding their brand voice and audience will help you tailor your approach when you get that interview.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral.
✨Tip Number 3
Show off your social media skills! Create a mini portfolio of your best work, especially anything that drove engagement or conversions. This will demonstrate your ability to turn attention into action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to make an impact.
We think you need these skills to ace Social Media Lead - Consumer Competitions in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and competitions shine through. We want to see how much you love connecting with audiences and creating engaging content!
Tailor Your Experience: Make sure to highlight your relevant experience in organic social media roles. We’re looking for a commercial mindset, so don’t forget to mention any achievements that drove revenue or engagement.
Be Authentic: We value authenticity, so be yourself in your application. Share your unique perspective on how you would approach our social media strategy and what makes you the perfect fit for our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our social media presence.
How to prepare for a job interview at BAUER MEDIA
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms relevant to the role. Research how each platform can be leveraged for competitions and think about how you would engage audiences on them. Bring examples of successful campaigns you've worked on that demonstrate your knowledge.
✨Showcase Your Strategy Skills
Prepare to discuss your approach to developing an organic social media strategy. Think about how you would balance creativity with commercial goals. Be ready to share specific strategies you've implemented in the past that drove engagement and conversions.
✨Engage with Data
Familiarise yourself with how to use data and insights to optimise social media performance. Be prepared to talk about tools you’ve used to analyse audience behaviour and how you’ve adjusted your strategies based on those insights. This will show your analytical side and your ability to drive results.
✨Bring Your Ideas
Since this is a newly created role, come armed with fresh ideas on how to shape the social media presence for competitions. Think about standout formats or content plans that could resonate with audiences. Sharing your vision will demonstrate your enthusiasm and readiness to take ownership.
