At a Glance
- Tasks: Analyse social media data to drive brand growth and inform strategic decisions.
- Company: Join Bauer Media Audio's dynamic Brand Insight team in London.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Make a real impact by turning data into actionable insights for major brands.
- Qualifications: Experience in digital analytics and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Our Team: How we enrich everyday life. You'll be joining Bauer Media Audio's Brand Insight team — a small but growing group dedicated to helping our marketing, content, and social teams understand audience behaviour, market trends, and competitive dynamics. We work closely with programming, marketing, social teams, commercial teams and central management, using insight to shape strategy and drive growth. This is an exciting time to join us as we expand the team and take on more responsibility for brand‐focused research projects. You'll be based at The Lantern, London, with flexibility to work from home.
The difference you will make. In this role, you will play a key part in analysing and interpreting data across social media platforms, websites, and streaming logs — turning complex information into clear, actionable recommendations. You'll work closely with Social Video, Podcasts and wider Content and Marketing teams to set KPIs, build dashboards, and help senior stakeholders make informed, data‐driven decisions. If you have proven experience in digital and social analytics and want to step into a more strategic, influential position while keeping hands‐on with data, this role is for you.
Your role. You will focus on delivering impactful social and digital insights that support brand growth. Responsibilities include, but are not limited to:
- Working with the Business Area Digital Research team to set UK social KPIs.
- Using social insight to help win commercial partnerships and support sponsored social content.
- Acting as the UK expert in major social analytics tools (Meta Business Suite, YouTube Studio, TikTok Analytics, Snap Studio, X Analytics, etc.).
- Producing weekly social reports for Bauer Media Audio UK brands with actionable insight.
- Reporting on BMA UK's digital consumption, including signed‐in users and time spent on Owned & Operated platforms.
- Using data creatively to identify issues, highlight opportunities and stimulate innovative thinking.
- Providing clear insights and recommendations to Content, Marketing, Social and Commercial teams.
- Working with large datasets across major social platforms to deliver in‐depth analysis.
- Creating dashboards using tools such as Looker or Power BI.
The skills you will bring. Essential:
- Strong knowledge of social video analytics and ability to extract insight from native platforms and tools such as Sprout and Brandwatch.
- Excellent understanding of indirect revenue strategies across social and video.
- Strong awareness of platform‐specific content trends and best practice.
- Good understanding of paid social across Meta, TikTok, YouTube and Snap.
- Aware of emerging platforms and shifts in content consumption.
- Understanding of organic social strategies and how to maximise engagement.
- Highly collaborative working style and ability to build trust across teams.
- Outstanding verbal and written communication skills.
- Background in media or digital environments with strong appreciation for metrics.
Technical skills:
- Advanced Excel and PowerPoint skills.
- Experience with Business Managers across Meta, TikTok, YouTube & Snap.
- Ability to use visualisation tools such as Looker or Power BI.
- Experience querying and interrogating large datasets.
- Ability to plug in APIs and deep dive into big‐data reports.
About Bauer Media Group. We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe's largest Publishers. From women's and celebrities' magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family‐owned in the 5th generation, Bauer Media focuses on the long‐term, with a consumer‐first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people's everyday lives.
What's in it for you. You'll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You'll have the opportunity for flexible working. And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk.
We are actively recruiting for this position, so the job advert may close earlier than expected. If you have any feedback regarding our UK recruitment process, please email careershub@bauermedia.co.uk we would love to hear from you.
Location: London, GB, NW1 2PL
Digital & Social Insights Analyst in London employer: BAUER MEDIA
Bauer Media Group is an exceptional employer that prioritises employee development and well-being, offering 28 days of holiday, flexible working options, and access to the Bauer Academy for continuous learning. With a collaborative work culture in the heart of London, employees are encouraged to innovate and contribute to meaningful projects that enrich everyday life for millions. Join a family-owned company that values diversity and inclusivity, providing a supportive environment where your insights can drive brand growth and make a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital & Social Insights Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Bauer Media. A friendly chat can open doors and give you insights that a job description can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your digital and social analytics work. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Be ready for the interview! Research Bauer Media's recent projects and think about how your insights could contribute. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our awesome team at Bauer Media.
We think you need these skills to ace Digital & Social Insights Analyst in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital & Social Insights Analyst role. Highlight your experience with social media analytics tools and how you've used data to drive decisions in previous roles. We want to see how you can bring value to our team!
Show Off Your Data Skills:Since this role is all about analysing data, don’t shy away from showcasing your technical skills. Mention your proficiency in Excel, Power BI, or any other relevant tools. We love seeing candidates who can turn complex data into clear insights!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity and want to quickly understand how you fit the role.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at BAUER MEDIA
✨Know Your Data Tools
Familiarise yourself with the major social analytics tools mentioned in the job description, like Meta Business Suite and YouTube Studio. Be ready to discuss how you've used these tools in past roles to extract insights and drive decisions.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable recommendations. Think about specific projects where your insights led to measurable outcomes, especially in social media or digital environments.
✨Understand the Brand's Audience
Research Bauer Media Audio's brands and their target audiences. Be prepared to discuss how you would approach setting KPIs and what metrics you believe are crucial for understanding audience behaviour and market trends.
✨Communicate Clearly
Practice articulating your thoughts clearly and concisely. Since you'll be working closely with various teams, demonstrating strong verbal and written communication skills during the interview will be key to showing you can collaborate effectively.
