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- Tasks: Lead social media strategy for iconic Scottish radio brands and create engaging digital content.
- Company: Join Bauer Media Audio, a leading media company with a vibrant culture.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Make an impact by shaping how beloved brands connect with audiences online.
- Qualifications: Experience in social media leadership and a passion for Scottish culture.
- Other info: Dynamic team environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our Team: You’ll be joining Bauer Media Audio’s Scottish social media team, working at the heart of some of the country’s biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR. Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It’s fast‑paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you’ll feel right at home here.
The difference you will make: As Social Media Lead, you’ll own and drive the social media strategy for Bauer Media’s Scottish brands. You’ll shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences. You’ll lead a team of content creators, work directly with high‑profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role: You’ll be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland. Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‑grabbing social and video content
- Managing and directing high‑profile talent in studio, on location and at events
- Translating on‑air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring:
- Essential: Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
- Desirable: Experience within Scottish football or sports content
- Experience working in live broadcast or fast‑paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location: Full‑time, permanent. Based in Glasgow or Edinburgh.
About Bauer Media Group: We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries.
What’s in it for you: You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy – is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working.
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin colour, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all.
Social Media Lead - Scotland in Glasgow employer: BAUER MEDIA
Contact Detail:
BAUER MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead - Scotland in Glasgow
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Showcase your creativity and understanding of Scottish culture through engaging posts. This will not only impress potential employers but also show them you live and breathe social media.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those at Bauer Media. Attend events, engage with their content online, and don’t be shy to slide into DMs. Building relationships can open doors that a standard application might not.
✨Tip Number 3
Show off your skills in real-time! If you get the chance, create a mini-campaign or a mock-up of what you’d do for one of their brands. This hands-on approach can really set you apart from other candidates and demonstrate your strategic thinking.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. Don’t forget to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Social Media Lead - Scotland in Glasgow
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged audiences and created standout content. We want to see your creativity and enthusiasm for the platforms you'll be working with.
Tailor Your Application: Make sure to customise your application to reflect the specific role of Social Media Lead. Highlight your experience with Scottish audiences and any relevant projects that demonstrate your ability to manage multiple brands. This will show us you’re the perfect fit!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at BAUER MEDIA
✨Know Your Audience
Before the interview, dive deep into understanding Scottish audiences and culture. Familiarise yourself with the brands you'll be working with, like Superscoreboard and Clyde 1. This knowledge will help you demonstrate how you can resonate with the audience and create engaging content.
✨Showcase Your Creativity
Prepare to pitch some big ideas that translate iconic radio moments into standout digital content. Think about how you can leverage platforms like TikTok and Instagram to engage audiences. Bring examples of your previous work that highlight your creativity and strategic thinking.
✨Demonstrate Leadership Skills
As a Social Media Lead, you'll be managing a team. Be ready to discuss your experience in mentoring junior team members and leading projects. Share specific examples of how you've successfully managed teams and influenced content decisions in fast-paced environments.
✨Familiarise Yourself with Analytics
Understanding analytics is key to driving social media strategy. Brush up on how to use platform insights to inform your content decisions. Be prepared to discuss how you've used data to grow engagement and followers in your previous roles.
