Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a team to create dynamic advertising solutions that respond to real-time data.
- Company: Join Bauer Media Outdoor, a leader in Digital Out of Home advertising.
- Benefits: Enjoy competitive salary, 33 days holiday, and flexible hybrid working.
- Why this job: Make a real impact on millions while building innovative tech from scratch.
- Qualifications: Experience in HTML5, CSS3, JavaScript, and ad tech ecosystems required.
- Other info: Be part of a supportive, curious team that values your unique contributions.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re building the future of Digital Out of Home (DOOH) advertising. At Bauer Media Outdoor, we own and operate 33,000+ advertising sites across the UK. Millions see our screens every day. Imagine those screens responding dynamically to weather, location, audience, time of day, live events, inventory, data triggers… that’s the magic of DCO.
We are launching a brand-new Dynamic Creative Optimisation (DCO) engineering function, and we need a Lead Software Engineer to build it, shape it, and set the standard for it.
About the role
This isn’t just another tech lead job. This is a blank canvas. You’ll lead a talented team (currently two engineers), define the architecture, build the frameworks, write the standards, get hands-on with code, and partner directly with product, ad-tech platforms, creative agencies, and global brands. Expect a mix of:
- Engineering leadership
- Product collaboration
- Client and stakeholder engagement
- Hands-on development
- Creative problem-solving
- Making billboards do very clever things with data
You’ll be the person who turns “Can we make the ad change when it starts raining?” into “Yes, here’s how we deploy it across 5000 screens before lunch.”
What you’ll be doing
Design & Build
- Architect DCO frameworks, templates and dynamic solutions using HTML5, CSS3, JavaScript
- Define how dynamic content flows across our DOOH network
- Develop solutions using live data feeds (APIs, JSON, XML), animation libraries, and integrations
Technical Leadership
- Lead, mentor and grow a DCO engineering team
- Establish gold-standard coding, testing and documentation practices
- Own and evolve the team, tech and roadmap
Standards & Enablement
- Create clear technical guidelines for internal teams, agencies and DSP/SSP partners
- Host knowledge-shares, training, documentation, and best-practice sessions
- Become the business’s go-to DCO subject matter expert
Campaign Delivery & Support
- Support the execution, testing and monitoring of live dynamic campaigns
- Debug issues, optimise performance, and maintain delivery excellence
- Work with product teams (AdAstra, LaunchPAD) and tech partners (e.g. Broadsign)
Innovation
- Stay ahead of trends: personalisation, automation, real-time data, dynamic creative tech
- Push the boundaries of what DOOH can do with contextual intelligence
What we’re looking for
- A hands-on tech lead who isn’t afraid to code, prototype and review
- Experienced in HTML5, CSS3, JavaScript (animation, Canvas/WebGL a bonus)
- Familiar with ad tech ecosystems (DSPs, SSPs, VAST, programmatic ad delivery, DCO)
- Comfortable integrating live data sources and APIs
- A mentor and team builder with strong technical opinions (loosely held)
- A communicator who can translate complexity into clarity for non-technical audiences
- Energised by innovation, experimentation and building something from scratch
- Obsessed with reliability, performance, and doing impressive things at scale
Why Bauer Media Outdoor?
- Make a real impact: Your work will literally shape what millions of people see in the real world.
- Build something from the ground up: You'll define the tech, the tooling, the standards and the roadmap.
- Engineering meets creativity: Where marketing imagination meets real-world technical execution.
- Hybrid, flexible, and built for humans: 2–3 days in the London office, autonomy to flex the rest.
- And the usual good stuff…
- Salary DOE + bonus
- 33 days holiday (including bank holidays)
- Pension matched up to 8%
- Healthcare Cash Plan
- Life insurance + income protection
- Cycle to Work
- Travel/season ticket loan
- Discounts with 100s of retailers
- A team that’s genuinely brilliant, supportive and uncompromisingly curious
Our Culture
At Bauer Media Outdoor, we don’t want you to blend in. We want you to Bring you. Shape us. We move fast, question assumptions, and build things that work in the real world. We're big enough to matter, small enough to move, and curious enough to invent.
Apply now
If this sounds like a role you’re interested in, then please apply. If there’s anything we can do in the recruitment process to help you achieve your best, get in touch. Whether it’s a copy of our application form in another format or additional assistance, we’re available through telephone, email, or face to face. You can contact us.
At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out-of-home media, we’d love to hear from you.
Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London employer: Bauer Media Outdoor
Contact Detail:
Bauer Media Outdoor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the industry. Attend meetups, webinars, or even just grab a coffee with someone who’s already in the DOOH space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or GitHub with projects that highlight your coding prowess, make sure to share it. When you’re chatting with potential employers, having tangible examples of your work can really set you apart from the crowd.
✨Tip Number 3
Be ready to chat about your ideas! When you land an interview, don’t just wait for questions. Bring your own thoughts on how DCO can evolve and improve. This shows you’re not just a follower but a leader who’s excited to innovate and push boundaries.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of Bauer Media Outdoor and shaping the future of DOOH advertising.
We think you need these skills to ace Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London
Some tips for your application 🫡
Show Your Passion for DCO: When you write your application, let your enthusiasm for Dynamic Creative Optimisation shine through. We want to see how excited you are about the potential of DCO and how you envision it transforming the advertising landscape.
Be Specific About Your Experience: Don’t just list your skills; give us examples of how you've used them in real projects. Whether it's coding in HTML5 or leading a team, we want to hear about your hands-on experience and how it relates to the role.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Avoid jargon unless it’s relevant, and focus on communicating your ideas effectively—remember, we’re looking for someone who can translate complexity into clarity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Bauer Media Outdoor
✨Know Your Tech Inside Out
Make sure you’re well-versed in HTML5, CSS3, and JavaScript. Brush up on your knowledge of animation libraries and how to integrate live data sources. Being able to discuss specific projects where you've used these technologies will show that you're not just familiar with them, but that you can apply them effectively.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams in the past. Think about times when you mentored others or established coding standards. This role is all about building a team and setting the standard, so demonstrating your leadership experience will be key.
✨Be Ready to Problem-Solve
Expect to face some technical challenges during the interview. Prepare to discuss how you would approach dynamic creative optimisation problems, like making ads responsive to real-time data. Practising your problem-solving skills will help you articulate your thought process clearly.
✨Communicate Clearly and Confidently
You’ll need to translate complex technical concepts into simple terms for non-technical stakeholders. Practice explaining your past projects in a way that anyone could understand. This will demonstrate your ability to bridge the gap between tech and creativity, which is crucial for this role.
