Direct Sales Consultant in London

Bauer Media Outdoor is one of the UK's largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people across 13 locations. Our mission is to create the future of media, transforming our estate to the benefit of all our stakeholders through data-driven innovations and infrastructure.

About the role:

As a Direct Sales Consultant, you will be reporting to the Sales Manager, and you will be responsible for selling Out of Home Advertising space to small and medium sized businesses. You will manage a diverse portfolio of clients across multiple sectors, taking the time to understand their business objectives and identifying the right opportunities throughout the year. Your role will combine new business acquisition with developing and growing existing client accounts, ensuring strong, long-term relationships and repeat revenue. This role is open to candidates based in London or the surrounding areas. You do not need to be based in London to apply.

What the role entails:

• Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands.
• Manage the full sales cycle from lead generation and pitching to negotiation, closing, and post-campaign follow-up.
• Develop tailored media proposals based on client objectives, using a range of formats.
• Build strong, long-term relationships with clients, acting as their primary point of contact.
• Maximise revenue opportunities by upselling and cross-selling OOH media solutions.
• Work closely with internal teams including planning, operations, marketing, and creative to ensure smooth campaign delivery.
• Maintain accurate sales forecasts and pipeline activity using CRM tools.
• Stay up to date with market trends, competitor activity, and industry developments.
• Attend client meetings, presentations, and events to represent the business professionally.

You will embed yourself in your clients' markets and grow your own professional brand as the go-to person for advertising expertise, understanding how you compete and complement other media, growing your share of the market.

What we're looking for:

• Experience in media.
• Confident, consultative sales style with strong client-relationship skills.
• Excellent listener with the ability to understand client needs, even between the lines.
• Highly organised and structured in your approach, with a drive to continuously improve.
• Tenacious and strong at problem-solving.
• Able to work independently while also collaborating effectively within a team.
• Curious, eager to learn, and passionate about media.
• Positive, solutions-focused mindset.

What's in it for you:

• Salary DOE + Incentive.
• Enjoy 33 paid holiday days, including those needed bank holidays.
• Flexible working and a hybrid setup that gives you the freedom to have your work-life balance.
• Company Pension Scheme contribution of up to 8%.
• Stay healthy with our Healthcare Cash Plan.
• Life Insurance and group income protection scheme.
• Cycle to work scheme.
• Enjoy travel/season ticket loans and exclusive discounts from hundreds of retailers.
• Make a difference with our charity volunteer days.

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you're interested in joining us to shape the future of out-of-home media, we'd love to hear from you.