At a Glance
- Tasks: Lead creative projects and develop engaging audience experiences in Out of Home media.
- Company: Join Bauer Media Outdoor, a top UK media owner with a commitment to sustainability.
- Benefits: Flexible working, competitive salary, bonus plans, and 25 days annual leave.
- Other info: Inclusive culture that values diversity and encourages personal growth.
- Why this job: Shape innovative campaigns and make a real impact on brands and communities.
- Qualifications: Strong creative mindset and experience in leading creative development.
The predicted salary is between 49500 - 60500 £ per year.
Description
Bauer Media Outdoor is one of the UK’s leading Out of Home media owners and infrastructure companies, with more than 33,000 advertising sites in our portfolio.
Our talented team of over 600+ people work in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK.
We are committed to providing a Platform for Brands and a Platform for Good.
We’re transforming our estate and practices.
We’re building a sustainable business that benefits our many public, partners, and advertiser stakeholders through the provision of ad-funded social infrastructure, digital innovation, and proactive efforts that benefit society.
The Bauer Media Outdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.
About the Role....
The Creative & Experiences Lead sits within the Create Team - Bauer Media Outdoor’s creative solutions team.
The role provides creative leadership across selected client and agency engagements, partnering with the Creative Agency Partner and Commercial teams to develop strong creative ideas, campaigns and experiences.
The Creative & Experiences Lead will shape the team’s creative output, raise creative standards and lead the development of exceptional audience and brand experiences – from experiential campaigns and special builds to interactive installations and technology-enabled OOH.
The role is about turning commercial opportunities and client briefs into compelling creative solutions that grow revenue, strengthen agency relationships and showcase what’s possible through Out of Home.
The role reports to the Head of Creative Solutions.
What you’ll be doing..
Team leadership
- Line management of all producers, including coaching & development.
- Partnering with the Creative Operations Manager to ensure the right creative talent is assigned to each brief.
- Contributing to business development with the Creative Agency Partner.
- Contributing to continuous improvement of workflow and process with the Creative Operations Manager.
Creative solutions
- Ensuring creative excellence across all responses and leading the response on priority briefs.
- Leading concept development and pre-sales activity.
- Defining the central creative idea and audience journey behind physical and digital brand experiences.
- Working with Creative Operations and stakeholders to turn ambitious ideas into feasible, deliverable concepts without losing their creative impact.
- Building a pipeline of proactive, sellable ideas inspired by priority locations, cultural moments, audience behaviours and advertiser categories.
- Review of Campaign Plans, to ensure creative quality.
- Contributing to product & portfolio discussions to ensure the team’s creative offering matches client needs.
- Contributing to creative solutions new product development.
Creative & commercial partnerships
- Partner with Commercial teams to increase conversion of creative opportunities into booked campaigns and drive incremental revenue.
- Contributing, with support from the wider team and Marketing, the Create comms and content plan.
- Contributing to BMO thought leadership.
Who are you?
We’re open to candidates from a range of creative backgrounds.
You don’t need previous OOH experience, but you will need a strong creative mindset and the ability to think about how ideas can translate into engaging audience experiences across the OOH environment.
- An experienced creative thinker with a strong portfolio across integrated, experiential, special-build or brand experience work.
- Able to turn client briefs, commercial challenges and audience insights into compelling creative ideas.
- Experienced in leading creative development from the initial idea through to execution.
- A strong eye for what makes an idea original, relevant, engaging and achievable.
- Comfortable working across physical, digital, technology, content and live experiences.
- Able to see how creative ideas can translate into engaging OOH experiences.
- An inspiring creative leader with experience managing and developing teams.
- Confident presenting ideas to senior clients, agencies and internal stakeholders.
- Commercially aware, collaborative and able to balance creative ambition with practical delivery.
- Curious about culture, technology and audience behaviour, with a desire to push creative boundaries.
What’s in it for you?
We're part of the Bauer Media Group, a multi-business, family-owned company that entertains, serves, and inspires over 200 million people.
At Bauer Media Outdoor, we're a mix of different people from different backgrounds, who come together every day to drive our business forward and create a culture that we're so proud of.
We're a great place to do great work, for all.
- Salary DOE
- Participation in our Core Bonus Plan/Quarterly Incentive Scheme
- Flexible working (this generally looks like 3 days in our offices and 2 days at home)
- 25 days’ annual leave inc. bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel/Season ticket loans and a whole host of discounts across 100s of retailers
At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences.
We work hard to foster an inclusive environment, a place you can be yourself.
We support reasonable adjustment requests from candidates and employees.
If you're interested in joining us to shape the future of out-of-home media, we'd love to hear from you.
Creative and Experiences Lead in London employer: Bauer Media Outdoor
Bauer Media Outdoor is an excellent employer, offering a dynamic work environment where innovation meets collaboration. With a focus on employee growth and development, team members are encouraged to enhance their skills while working on impactful projects across Essex. The company provides competitive salaries and benefits, fostering a culture that values strong relationships and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Creative and Experiences Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bauer Media Outdoor and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bauer Media Outdoor are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bauer Media Outdoor on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bauer Media Outdoor. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative and Experiences Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bauer Media Outdoor. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bauer Media Outdoor:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bauer Media Outdoor’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bauer Media Outdoor
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bauer Media Outdoor will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bauer Media Outdoor, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
