At a Glance
- Tasks: Lead strategy and engagement for top retail brands, driving growth and innovation.
- Company: Join BauerMediaOutdoor, a leading Out-of-Home media owner with a commitment to sustainability.
- Benefits: Enjoy competitive salary, flexible working, generous holiday, and health benefits.
- Other info: Inclusive culture that values diversity and offers excellent career development opportunities.
- Why this job: Shape the future of retail media while making a positive impact on society.
- Qualifications: Expertise in retail media, strong strategic thinking, and exceptional presentation skills.
The predicted salary is between 60000 - 80000 £ per year.
BauerMediaOutdoor (BMO) is one of the UK’s leading Out‑of‑Home media owners and infrastructure companies, with more than 33,000 advertising sites in our portfolio. Our talented team of over 600+ people work in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK. We are committed to providing a Platform for Brands and a Platform for Good. We’re transforming our estate and practices, building a sustainable business that benefits our many public, partners, and advertisers stakeholders through the provision of an ad‑funded social infrastructure, digital innovation, and proactive efforts that benefit society. The BauerMediaOutdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.
About the Role
We are seeking an outstanding media professional to join our Client Partnership team as a Client Lead, helping to shape and drive the strategy and commercial engagement for the Retail category. You will bring extensive experience working with high‑profile retail brands, alongside a proven track record of driving revenue growth and unlocking new commercial opportunities. As Client Lead, you will play a pivotal role in shaping and delivering BMO’s Reputation & Revenue strategy through proactive, aligned engagement with clients and agency partners. Using your category expertise, you will identify key trends, uncover emerging opportunities, and bring innovative thinking to market. You will develop market‑leading, insight‑led solutions that demonstrate the power of OOH in delivering measurable business outcomes and meaningful impact for retail brands.
What you’ll be doing
- Strategy & Growth: Define and help lead the Retail category strategy; identify trends, opportunities and challenges; and turn insights into commercial solutions that drive growth.
- Client leadership: Build and grow relationships with top retail advertisers; create bespoke account plans and lead immersive Playground sessions/workshops.
- Commercial Delivery: Active involvement in major pitches and proactive opportunities; collaboration with BMO teams (+Audio/Publishing teams where applicable).
- Thought Leadership: Position yourself as a trusted advisor; showcase BMO Thought Leadership content and events with clients to position BMO as a key media partner for retail brands.
- Operational Excellence: Maintain and optimise Salesforce CRM.
Who are you?
- Expert knowledge of the Retail sector (ideally with experience in Retail Media)
- Established relationships with key retail advertisers and agency partners
- Extensive experience in media (agency, media owner, or client‑side)
- Proven track record of influencing media investment and unlocking new commercial opportunities
- Strong strategic thinker, able to go beyond the brief and see the bigger commercial picture
- Exceptional presentation skills, both written and verbal
- Commercially driven, with a focus on delivering strong, measurable outcomes
- Collaborative team player who builds effective internal and external relationships
What’s in it for you?
We’re part of the Bauer Media Group, a multi‑business, family‑owned company that entertains, serves, and inspires over 200 million people. At Bauer Media Outdoor, we’re a mix of different people from different backgrounds, who come together every day to drive our business forward and create a culture that we’re very proud of. We’re a great place to do great work, for all.
- Competitive Salary + Quarterly Incentive Scheme
- Flexible working (generally 3 days in our office and 2 days at home)
- 25 days annual holiday + bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel/Season ticket loans and a whole host of discounts across 100 retailers
At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you’re interested in joining us to shape the future of out‑of‑home media, we’d love to hear from you.
Client Lead, Retail employer: Bauer Media Outdoor
BauerMediaOutdoor is an exceptional employer that champions a diverse and inclusive work culture, offering employees the chance to thrive in a dynamic environment focused on innovation and sustainability. With competitive salaries, flexible working arrangements, and generous benefits including 25 days of annual leave and paid volunteering days, we empower our team to make a meaningful impact in the retail sector while fostering personal and professional growth. Join us in shaping the future of out-of-home media and be part of a family-owned company that values every individual’s contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Client Lead, Retail
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retail sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or during interviews, make sure to highlight your knowledge of the retail sector and any innovative ideas you have. This is your moment to shine and demonstrate why you’re the perfect fit for the Client Lead role.
✨Tip Number 3
Prepare for those interviews! Research BauerMediaOutdoor and their recent campaigns. Think about how your experience aligns with their goals and be ready to discuss how you can contribute to their strategy and growth in the retail category.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at BauerMediaOutdoor. Don’t miss out on this opportunity!
We think you need these skills to ace Client Lead, Retail
Some tips for your application 🫡
Show Your Passion for Retail:When you're writing your application, make sure to highlight your love for the retail sector. We want to see how your experience aligns with our mission at BauerMediaOutdoor and how you can contribute to shaping our Retail category strategy.
Be Specific About Your Achievements:Don’t just list your previous roles; tell us about the impact you made in those positions. Use numbers and examples to showcase how you drove revenue growth or unlocked new commercial opportunities. We love a good success story!
Tailor Your Application:Make sure your application speaks directly to the role of Client Lead. Use the job description as a guide and incorporate relevant keywords and phrases. This shows us that you’ve done your homework and understand what we’re looking for.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality shine through. Share your unique perspective on the retail landscape and how you envision contributing to our team. We’re all about building relationships here at BMO!
How to prepare for a job interview at Bauer Media Outdoor
✨Know Your Retail Stuff
Make sure you brush up on the latest trends and challenges in the retail sector. Being able to discuss current market dynamics and how they impact advertising will show that you're not just knowledgeable but also genuinely interested in the industry.
✨Showcase Your Relationships
Prepare to talk about your established relationships with key retail advertisers and agency partners. Share specific examples of how these connections have led to successful campaigns or revenue growth, as this will demonstrate your ability to drive commercial engagement.
✨Be a Strategic Thinker
Think beyond the brief! Be ready to discuss how you've identified opportunities and turned insights into actionable strategies in previous roles. This will highlight your strategic mindset and ability to contribute to BMO’s Reputation & Revenue strategy.
✨Nail the Presentation
Since exceptional presentation skills are crucial for this role, practice delivering your ideas clearly and confidently. Use engaging visuals if possible, and be prepared to answer questions on the spot. This will showcase your communication prowess and readiness to lead immersive sessions.
