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- Tasks: Lead portfolio marketing strategy and build relationships with council partners.
- Company: Bauer Media Outdoor is a forward-thinking company in the media and advertising sector.
- Benefits: Enjoy flexible working, an annual bonus scheme, and 25 holiday days plus bank holidays.
- Why this job: Join a fun, inclusive culture where your ideas can shape the future of out-of-home media.
- Qualifications: Experience in B2B marketing, strong strategic thinking, and team management skills required.
- Other info: Open to diverse backgrounds; we support reasonable adjustment requests.
The predicted salary is between 36000 - 60000 £ per year.
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We are looking for an experienced B2B marketer to develop and lead our portfolio marketing strategy. In this newly created role you will be building and maintaining relationships with our council partners and transport authorities, to elevating our brand and products, this role will be responsible for building on current success and taking it to the next level.
You will be someone who thrives on strategic thinking, enjoys making impactful decisions, and has a proven track record of delivering marketing campaigns that create real business value.
Working strategically alongside business objectives, you\’ll lead day-to-day marketing initiatives while making data-driven decisions to effectively engage our council partners. Collaborating closely with the Portfolio Marketing Executive and key stakeholders across the organisation, you\’ll take ownership of high-impact projects and develop compelling content that strengthens Bauer Media Outdoor\’s reputation as an industry leader in street furniture and transport infrastructure.
What You\’ll Be Doing…
Develop and implement a portfolio marketing strategy that supports business objectives and partner engagement.
Build and maintain strong relationships with council partners and transport authorities, acting as a trusted marketing advisor.
Oversee day-to-day marketing output, ensuring timely, relevant, and high-quality content delivery.
Collaborate with internal teams to create compelling marketing materials, case studies, and campaign assets.
Elevate the Bauer Media Outdoor brand through consistent messaging, storytelling, and visual identity.
Monitor and report on campaign performance, using insights to optimise future activity.
Manage and mentor the Portfolio Marketing Executive, fostering a culture of creativity and accountability.
Who are you?
- An experienced B2B marketeer with a proven track record, ideally within public sector, media or advertising sectors
- Strong strategic thinking and project management skills, with a strong attention to detail
- Creative ideas and solid copywriting skills
- Experience of using our CRM, CMS and marketing technology systems or an appetite to learn
- Proactive and energetic, with a can-do approach
- A team player – you\’ll need to speak to many departments to get the information you need
- Strong organisational and communication skills, both written and verbal
- Software skills: Microsoft Office, Hubspot
- Open and adaptable to a dynamically changing business
- Previous experience of team management and working with local authorities or public sector businesses is a plus
What\’s in it for you?
Our people are bonded by a humility and commitment to challenge the status quo. We offer a great team to be a part of a home for your individuality, as well as a place to bring fresh ideas and to grow and develop. We have a fun and informal culture while also being a future-facing business that wants to make a difference. So, Bring you. Shape us.
- Annual Bonus scheme
- Flexible working (this generally looks like 3 days in our offices and 2 days at home)
- 25 holiday days plus bank holidays
- Company Pension Scheme matched up to 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel/Season ticket loans and a whole host of discounts across 100s of retailers
At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you\’re interested in joining us to shape the future of out-of-home media, we\’d love to hear from you.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
IT Services and IT Consulting
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Senior Portfolio Marketing Manager employer: Bauer Media Outdoor UK
Contact Detail:
Bauer Media Outdoor UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Portfolio Marketing Manager
✨Tip Number 1
Network with professionals in the B2B marketing space, especially those who have experience with public sector clients. Attend industry events or webinars where you can connect with potential colleagues or partners, as personal connections can often lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends and technologies in portfolio marketing, particularly those relevant to council partnerships and transport authorities. Being knowledgeable about current tools and strategies will help you stand out during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those that demonstrate your strategic thinking and ability to deliver business value. Use metrics and outcomes to showcase your impact.
✨Tip Number 4
Research Bauer Media Outdoor's current marketing initiatives and their brand positioning. Understanding their goals and challenges will allow you to tailor your discussions and show how your skills can directly contribute to their success.
We think you need these skills to ace Senior Portfolio Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B marketing experience, particularly in public sector or media. Emphasise your strategic thinking and project management skills, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your experience aligns with their needs. Mention specific examples of successful marketing campaigns you've led that created business value.
Showcase Your Skills: Highlight your copywriting abilities and familiarity with CRM and CMS systems. If you have experience managing teams or working with local authorities, make sure to include that as well.
Prepare for Potential Questions: Think about how you would approach building relationships with council partners and transport authorities. Be ready to discuss your strategies for creating compelling content and optimising campaign performance.
How to prepare for a job interview at Bauer Media Outdoor UK
✨Showcase Your Strategic Thinking
As a Senior Portfolio Marketing Manager, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they aligned with business objectives. Be ready to discuss how you can apply this strategic mindset to Bauer Media Outdoor.
✨Highlight Relationship-Building Skills
This role involves building strong relationships with council partners and transport authorities. Share specific instances where you've successfully managed stakeholder relationships, and explain how you plan to foster these connections in your new role.
✨Prepare for Data-Driven Discussions
Since the position requires making data-driven decisions, be prepared to discuss how you've used data to optimise marketing campaigns in the past. Bring examples of metrics you've tracked and how they influenced your marketing strategies.
✨Demonstrate Team Leadership Experience
You'll be managing and mentoring the Portfolio Marketing Executive, so it's crucial to showcase your leadership skills. Discuss your previous experiences in team management, focusing on how you've fostered creativity and accountability within your teams.
