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For Companies At a Glance
- Tasks: Lead a team to create dynamic advertising solutions using cutting-edge tech.
- Company: Bauer Media Outdoor, a leader in Digital Out of Home advertising.
- Benefits: Competitive salary, 33 days holiday, healthcare, and flexible working.
- Why this job: Make a real impact on how millions experience advertising every day.
- Qualifications: Experience in HTML5, CSS3, JavaScript, and ad tech ecosystems.
- Other info: Join a supportive, innovative team that values creativity and curiosity.
The predicted salary is between 48000 - 84000 ÂŁ per year.
We're building the future of Digital Out of Home (DOOH) advertising. Not the watered-down "future", the actual, dataâfuelled, realâtime, screensâinâtrainâstations kind of future. At Bauer Media Outdoor, we own and operate 33,000+ advertising sites across the UK. Millions see our screens every day. Now imagine those screens responding dynamically to weather, location, audience, time of day, live events, inventory, data triggers... that's the magic of DCO.
And thatâs where you come in. Weâre launching a brand-new Dynamic Creative Optimisation (DCO) engineering function, and we need a Lead Software Engineer to build it, shape it, and set the standard for it. No small pressure. Maximum impact.
About The Role
This isnât just another tech lead job. This is a blank canvas. Youâll lead a talented team (currently two engineers), define the architecture, build the frameworks, write the standards, get handsâon with code, and partner directly with product, adâtech platforms, creative agencies, and global brands. Expect a mix of:
- Engineering leadership
- Product collaboration
- Client and stakeholder engagement
- Handsâon development
- Creative problemâsolving
Youâll be the person who turns "Can we make the ad change when it starts raining?" into "Yes, hereâs how we deploy it across 5000 screens before lunch."
What youâll be doing
- Design & Build
- Architect DCO frameworks, templates and dynamic solutions using HTML5, CSS3, JavaScript
- Define how dynamic content flows across our DOOH network
- Develop solutions using live data feeds (APIs, JSON, XML), animation libraries, and integrations
- Technical Leadership
- Lead, mentor and grow a DCO engineering team
- Establish goldâstandard coding, testing and documentation practices
- Own and evolve the team, tech and roadmap
- Standards & Enablement
- Create clear technical guidelines for internal teams, agencies and DSP/SSP partners
- Host knowledgeâshares, training, documentation, and bestâpractice sessions
- Become the business's goâto DCO subject matter expert
- Campaign Delivery & Support
- Support the execution, testing and monitoring of live dynamic campaigns
- Debug issues, optimise performance, and maintain delivery excellence
- Work with product teams (AdAstra, LaunchPAD) and tech partners (e.g. Broadsign)
- Innovation
- Stay ahead of trends: personalisation, automation, realâtime data, dynamic creative tech
- Push the boundaries of what DOOH can do with contextual intelligence
What weâre looking for
- A handsâon tech lead who isnât afraid to code, prototype and review
- Experienced in HTML5, CSS3, JavaScript (animation, Canvas/WebGL a bonus)
- Familiar with ad tech ecosystems (DSPs, SSPs, VAST, programmatic ad delivery, DCO)
- Comfortable integrating live data sources and APIs
- A mentor and team builder with strong technical opinions (loosely held)
- A communicator who can translate complexity into clarity for nonâtechnical audiences
- Energised by innovation, experimentation and building something from scratch
- Obsessed with reliability, performance, and doing impressive things at scale
Why Bauer Media Outdoor?
- Make a real impact: Your work will literally shape what millions of people see in the real world.
- Build something from the ground up: You'll define the tech, the tooling, the standards and the roadmap.
- Engineering meets creativity: Where marketing imagination meets realâworld technical execution.
- Hybrid, flexible, and built for humans: 2-3 days in the London office, autonomy to flex the rest.
- And the usual good stuff... Salary DOE + bonus, 33 days holiday (including bank holidays), Pension matched up to 8%, Healthcare Cash Plan, Life insurance + income protection, Cycle to Work, Travel/season ticket loan, Discounts with 100s of retailers, A team thatâs genuinely brilliant, supportive and uncompromisingly curious.
Our Culture
At Bauer Media Outdoor, we donât want you to blend in. We want you to Bring you. Shape us. We move fast, question assumptions, and build things that work in the real world. Weâre big enough to matter, small enough to move, and curious enough to invent.
Apply now
If this sounds like a role youâre interested in, then please apply. If thereâs anything we can do in the recruitment process to help you achieve your best, get in touch. Whether itâs a copy of our application form in another format or additional assistance, weâre available through telephone, email, or face to face. You can contact careers-uk@bauermediaoutdoor.com
At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If youâre interested in joining us to shape the future of outâofâhome media, weâd love to hear from you.
Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London employer: Bauer Media Outdoor UK
Contact Detail:
Bauer Media Outdoor UK Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend meetups, tech conferences, or even local events. You never know who might be looking for a Lead Software Engineer or who can put you in touch with someone who is.
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best projects, especially those involving dynamic creative optimisation. Share it on platforms like GitHub or your personal website, and donât forget to link it in your applications.
â¨Tip Number 3
Prepare for interviews by practising common technical questions and scenarios related to DCO. Think about how you would tackle real-time data integration or dynamic content flow. The more prepared you are, the more confident you'll feel!
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining Bauer Media Outdoor and shaping the future of DOOH advertising.
We think you need these skills to ace Lead Software Engineer - Dynamic Creative Optimisation (DCO) in London
Some tips for your application đŤĄ
Show Your Passion for DCO: When you're writing your application, let your enthusiasm for Dynamic Creative Optimisation shine through. We want to see how excited you are about the potential of DCO in transforming advertising and how you can contribute to that vision.
Be Specific About Your Experience: Donât just list your skills; give us examples of how you've used them in real-world scenarios. Whether itâs coding in HTML5 or leading a team, we want to know how your experience aligns with what we're building at Bauer Media Outdoor.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Avoid jargon unless it's relevant, and focus on communicating your ideas effectivelyâremember, weâre looking for someone who can translate complexity into clarity.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets to the right people. Plus, it shows us youâre serious about joining our team and shaping the future of DOOH advertising!
How to prepare for a job interview at Bauer Media Outdoor UK
â¨Know Your Tech Inside Out
Make sure youâre well-versed in HTML5, CSS3, and JavaScript. Brush up on your knowledge of animation libraries and how to integrate live data sources. Being able to discuss these technologies confidently will show that you're ready to lead the DCO engineering function.
â¨Showcase Your Leadership Skills
Prepare examples of how you've led teams in the past. Think about times when you mentored others or established coding standards. This role is all about building a team and setting the standard, so demonstrating your leadership experience will be key.
â¨Be Ready to Problem-Solve
Expect to face some creative problem-solving scenarios during the interview. Think about how you would approach challenges like making ads responsive to real-time data. Show them your thought process and how you can turn ideas into actionable solutions.
â¨Communicate Clearly
Practice explaining complex technical concepts in simple terms. Youâll need to translate tech jargon for non-technical audiences, so being able to communicate clearly and effectively will set you apart. Prepare to demonstrate this skill during your interview.
