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For Companies At a Glance
- Tasks: Lead a team to create dynamic advertising solutions using cutting-edge tech.
- Company: Bauer Media Outdoor, a leader in Digital Out of Home advertising.
- Benefits: Competitive salary, 33 days holiday, healthcare, and flexible working.
- Why this job: Make a real impact on millions with innovative digital advertising.
- Qualifications: Experience in HTML5, CSS3, JavaScript, and ad tech ecosystems.
- Other info: Join a supportive team that values creativity and innovation.
The predicted salary is between 48000 - 72000 £ per year.
We are building the future of Digital Out of Home (DOOH) advertising. At Bauer Media Outdoor, we own and operate 33,000+ advertising sites across the UK. Millions see our screens every day. Imagine those screens responding dynamically to weather, location, audience, time of day, live events, inventory, data triggers... that is the magic of Dynamic Creative Optimisation (DCO). We are launching a brand-new DCO engineering function, and we need a Lead Software Engineer to build it, shape it, and set the standard for it.
About The Role
This isn’t just another tech lead job. This is a blank canvas. You will lead a talented team (currently two engineers), define the architecture, build the frameworks, write the standards, get hands-on with code, and partner directly with product, ad-tech platforms, creative agencies, and global brands. Expect a mix of:
- Engineering leadership
- Product collaboration
- Client and stakeholder engagement
- Hands-on development
- Creative problem-solving
You will be the person who turns "Can we make the ad change when it starts raining?" into "Yes, here’s how we deploy it across 5000 screens before lunch."
What you will be doing
- Design & Build
- Architect DCO frameworks, templates and dynamic solutions using HTML5, CSS3, JavaScript
- Define how dynamic content flows across our DOOH network
- Develop solutions using live data feeds (APIs, JSON, XML), animation libraries, and integrations
- Technical Leadership
- Lead, mentor and grow a DCO engineering team
- Establish gold-standard coding, testing and documentation practices
- Own and evolve the team, tech and roadmap
- Standards & Enablement
- Create clear technical guidelines for internal teams, agencies and DSP/SSP partners
- Host knowledge-shares, training, documentation, and best-practice sessions
- Become the business’s go-to DCO subject matter expert
- Campaign Delivery & Support
- Support the execution, testing and monitoring of live dynamic campaigns
- Debug issues, optimise performance, and maintain delivery excellence
- Work with product teams (AdAstra, LaunchPAD) and tech partners (e.g. Broadsign)
- Innovation
- Stay ahead of trends: personalisation, automation, real-time data, dynamic creative tech
- Push the boundaries of what DOOH can do with contextual intelligence
What we are looking for
- A hands-on tech lead who isn’t afraid to code, prototype and review
- Experienced in HTML5, CSS3, JavaScript (animation, Canvas/WebGL a bonus)
- Familiar with ad tech ecosystems (DSPs, SSPs, VAST, programmatic ad delivery, DCO)
- Comfortable integrating live data sources and APIs
- A mentor and team builder with strong technical opinions (loosely held)
- A communicator who can translate complexity into clarity for non-technical audiences
- Energised by innovation, experimentation and building something from scratch
- Obsessed with reliability, performance, and doing impressive things at scale
Why Bauer Media Outdoor?
- Make a real impact: Your work will literally shape what millions of people see in the real world.
- Build something from the ground up: You’ll define the tech, the tooling, the standards and the roadmap.
- Engineering meets creativity: Where marketing imagination meets real-world technical execution.
- Hybrid, flexible, and built for humans: 2-3 days in the London office, autonomy to flex the rest.
And the usual good stuff…
- Salary DOE + bonus
- 33 days holiday (including bank holidays)
- Pension matched up to 8%
- Healthcare Cash Plan
- Life insurance + income protection
- Cycle to Work
- Travel/season ticket loan
- Discounts with 100s of retailers
- A team that’s genuinely brilliant, supportive and uncompromisingly curious
Our Culture
At Bauer Media Outdoor, we don’t want you to blend in. We want you to Bring you. Shape us. We move fast, question assumptions, and build things that work in the real world. We’re big enough to matter, small enough to move, and curious enough to invent.
Apply now
If this sounds like a role you’re interested in, then please apply. If there’s anything we can do in the recruitment process to help you achieve your best, get in touch. Whether it’s a copy of our application form in another format or additional assistance, we’re available through telephone, email, or face to face. You can contact careers-uk@bauermediaoutdoor.com
At Bauer Media Outdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you’re interested in joining us to shape the future of out-of-home media, we’d love to hear from you.
Lead Software Engineer - Dynamic Creative Optimisation (DCO) employer: Bauer Media Outdoor UK
Contact Detail:
Bauer Media Outdoor UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Software Engineer - Dynamic Creative Optimisation (DCO)
✨Tip Number 1
Network like a pro! Get out there and connect with folks in the industry. Attend meetups, tech conferences, or even local events. You never know who might be looking for a Lead Software Engineer just like you!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best projects, especially those involving DCO or dynamic content. Make sure to include links to any live demos or GitHub repos so potential employers can see your work in action.
✨Tip Number 3
Prepare for interviews by brushing up on your technical knowledge and soft skills. Be ready to discuss how you’d tackle real-world problems, like making ads respond to live data. Practice explaining complex concepts in simple terms – it’s key for communicating with non-techies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Bauer Media Outdoor.
We think you need these skills to ace Lead Software Engineer - Dynamic Creative Optimisation (DCO)
Some tips for your application 🫡
Show Your Passion for DCO: When you're writing your application, let your enthusiasm for Dynamic Creative Optimisation shine through. Talk about why you’re excited about the future of DOOH advertising and how you can contribute to making it a reality.
Be Specific About Your Skills: Make sure to highlight your experience with HTML5, CSS3, and JavaScript. Give examples of projects where you've integrated live data feeds or worked with ad tech ecosystems. We want to see how your skills align with what we need!
Demonstrate Leadership Experience: Since this role involves leading a team, share your past experiences in mentoring or managing engineers. Describe how you've built teams or established coding standards, as this will show us you’re ready to take on the challenge.
Keep It Clear and Concise: While we love creativity, make sure your application is easy to read. Use clear language and structure your thoughts logically. This will help us understand your ideas better and see how you can communicate complex concepts simply.
How to prepare for a job interview at Bauer Media Outdoor UK
✨Know Your Tech Inside Out
Make sure you’re well-versed in HTML5, CSS3, and JavaScript. Brush up on your knowledge of animation libraries and how to integrate live data feeds. Being able to discuss these technologies confidently will show that you’re ready to lead the DCO engineering function.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams in the past. Think about times when you’ve mentored others or established coding standards. This role is all about building a team and setting the standard, so demonstrating your leadership experience will be key.
✨Be Ready to Problem-Solve
Expect to face some technical challenges during the interview. Prepare to discuss how you would approach dynamic creative optimisation problems, like making ads change based on real-time data. Show them your creative problem-solving skills and how you can turn ideas into reality.
✨Communicate Clearly
You’ll need to translate complex technical concepts into simple terms for non-technical stakeholders. Practice explaining your past projects and technical decisions in a way that anyone can understand. This will highlight your ability to bridge the gap between tech and creativity.
