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For Companies At a Glance
- Tasks: Lead social media strategy for iconic Scottish radio brands and create engaging digital content.
- Company: Join Bauer Media Audio, a leading media company with a vibrant culture.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Make an impact in a fast-paced environment while working with high-profile talent.
- Qualifications: Experience in social media production and a passion for Scottish culture.
- Other info: Dynamic role with opportunities for creativity and career growth.
The predicted salary is between 28800 - 43200 ÂŁ per year.
You’ll be joining Bauer Media Audio’s Scottish social media team, working at the heart of some of the country’s biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR. Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It’s fast‑paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you’ll feel right at home here.
The difference you will make
As Social Media Lead, you’ll own and drive the social media strategy for Bauer Media’s Scottish brands. You’ll shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences. You’ll lead a team of content creators, work directly with high‑profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role
You’ll be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland. Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‑grabbing social and video content
- Managing and directing high‑profile talent in studio, on location and at events
- Translating on‑air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring
- Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
- Experience within Scottish football or sports content
- Experience working in live broadcast or fast‑paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location
Based in Glasgow or Edinburgh.
What’s in it for you
You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working. And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin colour, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk.
We are actively recruiting for this position, so the job advert may close earlier than expected.
Social Media Lead, Scotland employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead, Scotland
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure you’re up to speed with the latest trends and content styles that resonate with Scottish audiences. Show us how you can translate those iconic radio moments into killer digital content!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or at local events. Don’t be shy about reaching out to current or former employees of Bauer Media. They might have some insider tips that could give you the edge in your application.
✨Tip Number 3
Prepare for the unexpected! In a fast-paced environment like ours, adaptability is key. Be ready to discuss how you’ve handled tight deadlines or last-minute changes in previous roles. We want to see your problem-solving skills in action!
✨Tip Number 4
Show us your creativity! Bring along examples of your past work that highlight your ability to create engaging content across various platforms. Whether it’s a viral TikTok or a stunning Instagram post, we want to see what you can do!
We think you need these skills to ace Social Media Lead, Scotland
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged audiences and created standout content. We want to see your creativity and enthusiasm for the platforms you'll be working with.
Tailor Your Application: Make sure to customise your application for the Social Media Lead role. Highlight your experience with Scottish audiences and any relevant projects you've worked on. This shows us that you understand the unique culture and dynamics of the brands you'll be representing.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills related to social media strategy and content creation.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Bauer Media and what we stand for.
How to prepare for a job interview at Bauer Media Group
✨Know Your Brands Inside Out
Before the interview, dive deep into Bauer Media's Scottish brands like Superscoreboard, Clyde 1, and Forth 1. Familiarise yourself with their social media presence, recent campaigns, and audience engagement strategies. This will show your genuine interest and help you discuss how you can enhance their online identity.
✨Showcase Your Creativity
Prepare to pitch a few creative ideas for social media content that could resonate with Scottish audiences. Think about how you can translate iconic radio moments into engaging digital formats. This not only demonstrates your creativity but also your understanding of the role's requirements.
✨Highlight Your Leadership Skills
As a Social Media Lead, you'll be managing a team. Be ready to share examples of how you've successfully led or mentored others in previous roles. Discuss your approach to fostering creativity and collaboration within a team, as this is crucial for the fast-paced environment at Bauer Media.
✨Be Data-Driven
Familiarise yourself with social media analytics tools and be prepared to discuss how you've used data to inform your content strategies in the past. Highlight specific metrics you've improved, such as engagement rates or follower growth, to demonstrate your ability to drive results.
