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- Tasks: Create and edit engaging content for motorcycling products, focusing on affiliate marketing.
- Company: Join Bauer Media Group, a leader in media production with a passion for motorcycling.
- Benefits: Enjoy a hybrid work model and collaborate with a friendly, inclusive team.
- Why this job: Combine your love for motorbikes with content creation in a dynamic, innovative environment.
- Qualifications: A passion for motorcycling, strong writing skills, and a willingness to learn are essential.
- Other info: Training provided for digital writing and SEO; experience with CMS is a plus.
The predicted salary is between 28800 - 43200 £ per year.
Are you a motorcycling expert with an interest in equipping bikers with the best kit to allow them to enjoy their passion? Here at MCN we’re on the lookout for a Product Specialist to join our team and add to our product review offering, working primarily on motorcyclenews.com and occasionally in print too.
This is mainly a digitally focused role, and you will be writing and updating our industry-leading content to keep it as fresh and relevant as possible. This could also involve testing products yourself online and in print, if applicable to the successful candidate.
Whether you’re experienced or newly qualified, what really matters is a genuine passion for motorbikes and the gear that comes with the ride - from helmets to disc locks. You should be able to talk kit with confidence and enthusiasm. Strong spelling, grammar, attention to detail, and a hunger to learn are key traits we value in this role.
Experience with digital writing, CMS platforms, and a basic understanding of SEO would be a plus, but we’re also happy to provide training for the right person.
You will have the opportunity to have a hybrid working model, with 2 days per week working from our Peterborough office and the rest working from home.
Main Responsibilities
- Create and edit content designed to deliver affiliate revenue and rank in search results
- Help affiliate activity across Bauer’s portfolio through sharing best practice
- Research and source new affiliate opportunities on Bauer brands and beyond
- Work to agreed key performance targets
- Deliver weekly progress and activity reports for all product content
- Stay up to date with the latest affiliate marketing trends
- Collaborate with colleagues to create additional affiliate marketing content
- Support meeting the ROI and sales targets through affiliate channels and partnerships
- Develop working relationships with relevant colleagues to ensure access to print content
- Build a high-quality working relationship with external partners
Person Specification
- Knowledge of motorcycling kit and the media landscape
- Strong written and verbal communication skills
- A keen interest in content creation and the wider digital and biking industries
- A strong understanding of SEO
- Extensive experience in navigating the Amazon website
- A strong working knowledge of Microsoft Word and Excel
- Desirable - some experience in working with a content management system (CMS)
- Desirable - experience in using image editing software
- Desirable - a working knowledge of major analytics programs e.g. Google Analytics
- Desirable - a working knowledge of affiliate marketing and online partnerships/trends
- Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus
Closing Date: Sunday 13th July
Product Specialist, Motorcycling employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Specialist, Motorcycling
✨Tip Number 1
Show your passion for motorcycling! When networking or during interviews, share personal stories about your experiences with bikes and gear. This will demonstrate your genuine interest and help you connect with the team.
✨Tip Number 2
Familiarise yourself with the latest trends in affiliate marketing and SEO. Being knowledgeable about these topics will not only impress the hiring team but also show that you're proactive and ready to contribute from day one.
✨Tip Number 3
Engage with the motorcycling community online. Join forums, follow relevant social media accounts, and participate in discussions. This will help you stay updated on industry news and trends, which can be beneficial during interviews.
✨Tip Number 4
Prepare to discuss your experience with content creation and digital writing. Think of examples where you've successfully created engaging content, as this will highlight your skills and align with the role's requirements.
We think you need these skills to ace Product Specialist, Motorcycling
Some tips for your application 🫡
Show Your Passion: In your application, make sure to express your genuine passion for motorcycling and the gear associated with it. Share personal experiences or stories that highlight your enthusiasm for the biking community.
Tailor Your CV: Customise your CV to reflect relevant skills and experiences that align with the Product Specialist role. Highlight any experience you have in digital writing, content creation, or working with CMS platforms.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your understanding of the motorcycling industry. Mention specific products or trends you are passionate about and how you can contribute to Bauer Media Group.
Highlight Relevant Skills: Make sure to emphasise your strong written and verbal communication skills, attention to detail, and any knowledge of SEO or affiliate marketing. These traits are key for the role and should be clearly presented in your application.
How to prepare for a job interview at Bauer Media Group
✨Show Your Passion for Motorcycling
Make sure to express your genuine enthusiasm for motorbikes and the gear associated with them. Share personal experiences or stories that highlight your love for the biking community and how it drives your interest in the role.
✨Demonstrate Your Writing Skills
Since the role involves creating and editing content, be prepared to showcase your writing abilities. Bring samples of your previous work or be ready to discuss how you approach writing for digital platforms, focusing on clarity and engagement.
✨Familiarise Yourself with SEO Basics
Understanding SEO is a plus for this position. Brush up on key SEO concepts and be ready to discuss how you would apply them to enhance content visibility. Mention any tools or strategies you’ve used in the past.
✨Prepare for Product Testing Scenarios
As the role may involve testing products, think about how you would approach this task. Be ready to discuss your methodology for evaluating motorcycling gear and how you would communicate your findings effectively.
