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- Tasks: Lead social media strategy for exciting radio competitions and engage audiences.
- Company: Join Bauer Media, a leading name in audio and publishing.
- Benefits: 28 days holiday, flexible working, and access to personal development.
- Why this job: Shape the future of social media for competitions and inspire millions.
- Qualifications: Experience in organic social media with a focus on driving engagement.
- Other info: Hybrid role based in Manchester with opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
Our Team: How we enrich everyday life. You’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within Bauer Audio’s marketing function, this team connects audiences with life‑changing moments every single day – from six‑figure cash prizes to unforgettable winner stories shared across our brands. You won’t be working in isolation. You’ll collaborate closely with our Social Video team, presenters, producers and marketing specialists, all united by one goal: creating content that truly connects with people and delivers real impact.
The difference you will make: This is a newly created role and a rare opportunity to shape how social media works for our competitions from the ground up. As our Social Media Lead, you’ll take ownership of organic social strategy across our competition brands, with a clear commercial lens. This isn’t about chasing views for the sake of it – it’s about turning attention into action, inspiring audiences to play, engage and come back again. You’ll help bring powerful winner stories to life, influence how millions of people experience our competitions on social, and play a direct role in driving revenue for the business.
Your role: Responsibilities include, but are not limited to:
- Owning and delivering the organic social media strategy for Bauer Audio’s consumer competitions
- Acting as social brand guardian for competition brands
- Creating and overseeing content plans that drive player acquisition and conversion
- Developing standout formats that build recognition and momentum
- Managing posting schedules and community engagement
- Collaborating with paid media, video and content teams
- Using data and insight to optimise performance
- Line managing and developing a Social Media Producer
The skills you will bring:
Essential:
- Proven experience in organic social media roles with a commercial or revenue‑driving focus
- Ability to influence behaviour, not just awareness
- Strong understanding of social platforms and audience behaviour
- Commercial mindset with clear outcome focus
- Confidence balancing strategy with hands‑on delivery
Desirable:
- Experience in competitions, gaming, gambling, e‑commerce or consumer brands
- Experience shaping or evolving social strategy
- People‑management or mentoring experience
Working pattern / location: Manchester‑based, hybrid role. Tuesday and Friday are anchor days in the office. Friday late working is required (approximately 11:30am–8:00pm) to support live competition moments.
What’s in it for you: Access to Bauer Academy for personal development. Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. Flexible working opportunities. And much more!
Social Media Lead - Consumer Competitions in Manchester employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead - Consumer Competitions in Manchester
✨Tip Number 1
Get to know the company inside out! Research Bauer Audio and their competitions. Understanding their brand voice and audience will help you tailor your approach when you get that interview.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might just land you a referral.
✨Tip Number 3
Show off your social media skills! Create a mini portfolio of your best work, especially anything that drove engagement or conversions. This will demonstrate your ability to turn attention into action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to make an impact.
We think you need these skills to ace Social Media Lead - Consumer Competitions in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and competitions shine through. We want to see how much you love creating engaging content that connects with audiences!
Tailor Your Experience: Make sure to highlight your relevant experience in organic social media roles. We’re looking for someone who can drive revenue and influence behaviour, so be specific about your achievements in these areas.
Be Data-Driven: Don’t forget to mention how you've used data and insights to optimise performance in your previous roles. We value a commercial mindset, so show us how you’ve turned attention into action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Bauer Media Group
✨Know Your Social Media Inside Out
Make sure you’re up to speed with the latest trends and features on social media platforms. Research how other brands, especially in competitions, engage their audiences. This will help you demonstrate your understanding of what works and what doesn’t during the interview.
✨Showcase Your Commercial Mindset
Prepare examples of how you've driven revenue through organic social strategies in previous roles. Be ready to discuss specific campaigns where you turned engagement into action, as this aligns perfectly with what the company is looking for.
✨Bring Data to the Table
Familiarise yourself with key metrics that matter in social media. Be prepared to talk about how you’ve used data to optimise performance in past roles. This shows you can balance strategy with hands-on delivery, which is crucial for the role.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, think of examples where you successfully collaborated with others. Highlight your experience in managing content plans and community engagement, as well as any mentoring you've done, to show you can lead a team effectively.
