At a Glance
- Tasks: Transform data into insights that drive audience engagement and revenue for popular radio competitions.
- Company: Join a leading media company known for its beloved radio competitions.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on innovation and data-driven decisions.
- Why this job: Make a real impact by analysing customer behaviour and optimising competition strategies.
- Qualifications: Strong SQL skills and experience with BI tools like Power BI or Tableau.
The predicted salary is between 36000 - 60000 £ per year.
Our Team: How we enrich everyday life. You'll be joining the team behind some of the UK's biggest and most loved radio competitions, including Make Me A Winner. Sitting within the Consumer Competitions Data team you'll be responsible for reporting on and helping colleagues drive revenue delivery and operational excellence.
The Difference you will make: As Senior Data Analyst, you'll be the go to person for understanding how listeners and customers engage with our competitions across multiple channels – from SMS and online forms to app and web entries. Using SQL you'll turn raw entry and revenue data into clear stories about customer behaviour, preferences and trends, helping the team optimise mechanics, prize strategies, marketing and pricing. You'll work closely with product, marketing, commercial and content colleagues to make sure our competitions are driving both audience engagement and revenue.
Your role:
- Use SQL (Redshift) to extract and transform competition and customer data.
- Build and maintain dashboards (in Power BI/Tableau).
- Analyse competition entry behaviour across channels (SMS, online, app, web).
- Identify customer segments and trends in competition formats, prize types, price points and entry patterns.
- Build and maintain views of customer lifecycle and frequency.
- Evaluate mechanics and recommend changes to improve engagement and ROI.
- Own regular reporting on competition performance: entries, unique players, conversion.
- Design and analyse tests (different price points, copy, prize types, entry limits).
- Provide clear recommendations on what to scale, stop or refine based on data.
- Partner with SMEs in the Consumer Competitions team to understand their questions and turn them into clear analytical briefs.
- Present insights and recommendations in a straightforward, non-technical way – focusing on 'so what' and 'what next'.
The Skills you will bring:
- Significant experience as a data/BI/insight analyst using SQL.
- Strong SQL skills, comfortable working with large transactional datasets.
- Experience with at least one BI/visualisation tool (Power BI, Tableau).
- Experience analysing customer behaviour, segmentation, funnels or lifecycle metrics.
- Good grasp of statistics (A/B testing, significance, basic regression/propensity).
- Excellent communication skills – able to tell a clear story with data.
Working Pattern/Location: This is a full-time role, Monday – Friday, 37.5 hours a week. We also support a hybrid working model that balances working from home and our office in Manchester (Castle Quays).
Senior Data Analyst in Manchester employer: Bauer Media Group
Join a dynamic team at the heart of the UK's most beloved radio competitions, where your analytical skills will directly influence audience engagement and revenue growth. With a supportive work culture that values collaboration and innovation, you'll have access to ongoing professional development opportunities while enjoying the flexibility of a hybrid working model in our vibrant Manchester office. Experience the thrill of turning data into impactful stories that enrich everyday life for our listeners and customers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Data Analyst in Manchester
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like Bauer Media Group!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Senior Data Analyst at Bauer Media Group.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like Bauer Media Group.
✨Apply Directly through Our Website
When you find a suitable opening like Senior Data Analyst at Bauer Media Group, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Senior Data Analyst in Manchester
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Bauer Media Group, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Bauer Media Group. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Bauer Media Group
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Bauer Media Group!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
