At a Glance
- Tasks: Shape Bauer's advertising measurement ecosystem and support attribution platform rollout.
- Company: Join a leading media company focused on innovation and data-driven advertising.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in advertising by driving insights and optimising campaign performance.
- Qualifications: Experience in performance analytics and a passion for data-driven decision-making.
- Other info: Collaborative environment with a focus on training and empowering teams.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
As the Advertising Attribution & Performance Executive, you will help shape and develop Bauer’s advertising measurement ecosystem. Your focus will be on supporting the rollout of attribution platforms—such as Veritone—while building the frameworks, reporting, and insights that drive better decision‑making and campaign performance. This is an exciting hybrid role blending analytics, tooling, commercial enablement, and innovation, making it ideal for someone passionate about data‑driven advertising, attribution models, and empowering teams with actionable insights.
Key Responsibilities
- Drive the rollout, onboarding, and adoption of Veritone and other attribution tools across Bauer’s 9 markets.
- Build standardised campaign performance reports, dashboards, and templates to support consistent measurement.
- Strengthen trust in attribution insights among internal teams and advertisers/agencies.
- Document best practices and produce training resources to enhance measurement capability across markets.
- Analyse campaign performance data to identify trends and deliver actionable insights.
- Experiment with and evaluate new measurement approaches, including MMM, digital attribution, and emerging technologies.
- Develop and deliver training that helps non‑technical and commercial teams confidently use attribution tools.
- Support teams in applying attribution insights to client pitches, conversations and campaign optimisation.
- Collaborate with commercial, product, analytics, and market teams to ensure measurement frameworks align with broader business and advertiser objectives.
Qualifications & Experience
- Experience in performance analytics, media measurement, or advertising effectiveness.
- A general understanding of attribution approaches is required.
- Experience with tools such as Veritone, MMM, or digital attribution platforms is highly desirable but not essential.
- Ability to interpret complex datasets and translate findings into clear, actionable insights.
- Background in developing training materials or enabling commercial teams to use data‑driven tools effectively.
- Skilled in stakeholder management, working confidently across commercial, technical, and product teams.
- Clear and adaptable communicator, able to simplify complex data for different audiences.
- Collaborative, organised, and effective at managing input from multiple stakeholders.
Advertising Attribution & Performance Executive in London employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advertising Attribution & Performance Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the advertising and analytics space, especially those who work with attribution tools. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or a presentation that highlights your experience with performance analytics and any cool projects you've worked on. This will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of attribution models and tools like Veritone. Be ready to discuss how you can drive campaign performance and deliver actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Advertising Attribution & Performance Executive in London
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data-driven advertising shine through. We want to see how passionate you are about using analytics to drive campaign performance and decision-making.
Tailor Your Experience: Make sure to highlight any relevant experience you have with performance analytics or attribution tools like Veritone. We love seeing how your background aligns with the role, so don’t hold back on those details!
Keep It Clear and Concise: We appreciate a straightforward approach! Use clear language and avoid jargon where possible. Remember, we’re looking for someone who can simplify complex data, so show us you can do that in your application too.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Bauer Media Group
✨Know Your Tools
Familiarise yourself with attribution tools like Veritone and any other relevant platforms. Be ready to discuss how you've used similar tools in the past or how you would approach learning them quickly. This shows your enthusiasm for the role and your readiness to hit the ground running.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to talk about how you've interpreted complex datasets in previous roles. Think of specific examples where your insights led to improved campaign performance, as this will demonstrate your ability to deliver actionable insights.
✨Communication is Key
Since you'll be working with various teams, practice explaining complex data in simple terms. Prepare to share examples of how you've successfully communicated insights to non-technical audiences. This will highlight your adaptability and collaborative spirit.
✨Showcase Your Training Skills
If you've developed training materials before, be ready to discuss this experience. Think about how you can empower others to use data-driven tools effectively. Sharing a specific instance where your training made a difference will show your capability in this area.