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- Tasks: Lead the transformation of ad tech and CRM systems across Europe.
- Company: Bauer Media Group creates impactful content for millions, spanning print, online, and audio.
- Benefits: Enjoy 25 days holiday, flexible working, and access to training through Bauer Academy.
- Why this job: Join a pivotal role in reshaping audio commercialisation with a focus on collaboration and innovation.
- Qualifications: Experience in ad tech and CRM, with strong leadership and interpersonal skills.
- Other info: This role offers strategic responsibility and the chance to influence across multiple markets.
The predicted salary is between 43200 - 72000 £ per year.
Location: UK & Hybrid (London or Manchester)
Full-Time | Permanent
Business Area: Audio | Reporting to: Group Technology Director – Audio
We’re not just transforming our tech; we’re reshaping how we commercialise audio at Bauer. As we unify our audio infrastructure across nine European markets, we need a Head of Sales and Ad Technology to lead the charge in modernising our commercial tech stack. You’ll guide the transformation of CRM and advertising platforms across the group, influencing outcomes and enabling revenue growth, not through control, but through cross-functional collaboration and trust. Whether you’re an experienced leader in ad tech or a rising star ready for your next leap, this is your chance to take ownership of a role with real strategic weight and a clear commercial impact.
What You’ll Be Doing:
- Shape and Modernise Our Ad Tech Stack: Lead the rollout of scalable, cloud-first advertising systems across multiple markets.
- Drive Revenue Through Innovation: Deliver smart solutions that boost ad inventory value and optimise delivery to broadcast audiences.
- Empower Our Commercial Teams: Oversee CRM and self-serve ad tools that streamline workflows and enhance targeting.
- Use Data to Deliver Insight: Champion data-driven decisions across customer segmentation, audience analysis, and campaign optimisation.
- Lead Four Core Teams: CRM (HubSpot & Dynamics), Ad Sales (Planit), Studio (cloud AdServe replacement), and rollout/delivery teams.
- Influence Across Functions: Work closely with commercial, editorial and technology stakeholders — from execs to ops — to bring everyone along on the journey.
Leadership Style:
This is a role of influence, not command. You’ll lead through listening, collaboration, and strategic vision — gaining trust and buy-in across markets, departments, and seniority levels.
What You Bring:
- A proven track record in advertising and CRM technology, ideally in media or broadcast.
- Experience modernising and rolling out scalable systems across multiple regions.
- A commercial mindset with a flair for driving adoption and user engagement.
- Excellent interpersonal skills — you can build bridges between product, tech, sales and leadership.
- A calm, collaborative leadership style grounded in integrity and influence.
- You may be a senior candidate ready to apply your knowledge — or a high-potential internal applicant looking to step up into a role with more strategic responsibility.
Why Join Us:
This is a pivotal role in Bauer Media Audio’s transformation programme. You’ll be enabling smarter selling, better customer insight, and a futureproof commercial platform across Europe.
What’s in it for you:
- You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more!
Head of Sales and Ad Technology employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales and Ad Technology
✨Tip Number 1
Familiarise yourself with the latest trends in ad technology and CRM systems. Understanding the current landscape will not only help you speak confidently about your vision but also demonstrate your commitment to modernising the tech stack at Bauer.
✨Tip Number 2
Network with professionals in the audio and media sectors, especially those who have experience in cross-functional collaboration. Building relationships can provide insights into the challenges and opportunities within the industry, which you can leverage during discussions.
✨Tip Number 3
Prepare to showcase your leadership style by gathering examples of how you've successfully influenced teams without direct authority. Highlighting your collaborative approach will resonate well with the role's emphasis on trust and teamwork.
✨Tip Number 4
Research Bauer Media Group’s recent initiatives and projects in audio and advertising. Being knowledgeable about their current strategies will allow you to align your ideas with their goals and demonstrate your genuine interest in contributing to their transformation programme.
We think you need these skills to ace Head of Sales and Ad Technology
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in advertising and CRM technology, especially in media or broadcast. Emphasise any roles where you've modernised systems or led cross-functional teams.
Craft a Compelling Cover Letter: In your cover letter, showcase your leadership style and how it aligns with the role's emphasis on collaboration and influence. Provide specific examples of how you've driven revenue growth through innovative solutions.
Highlight Relevant Skills: Clearly outline your interpersonal skills and ability to build bridges between departments. Mention any experience you have with cloud-first advertising systems and data-driven decision-making.
Showcase Your Vision: Demonstrate your strategic vision for modernising ad tech stacks. Discuss how you would approach leading the four core teams mentioned in the job description and your ideas for empowering commercial teams.
How to prepare for a job interview at Bauer Media Group
✨Understand the Role's Strategic Importance
Before your interview, take time to grasp how the Head of Sales and Ad Technology role fits into Bauer's broader transformation programme. Be prepared to discuss how your experience aligns with their goals of modernising the ad tech stack and driving revenue through innovation.
✨Showcase Your Collaborative Leadership Style
This position emphasises influence over command. Prepare examples that demonstrate your ability to lead through collaboration and trust-building. Highlight instances where you've successfully worked across functions to achieve common goals.
✨Demonstrate Data-Driven Decision Making
Since the role involves championing data-driven insights, come equipped with examples of how you've used data to inform customer segmentation, audience analysis, or campaign optimisation in previous roles. This will show your analytical mindset and strategic thinking.
✨Prepare for Cross-Functional Discussions
Expect questions about how you would engage with various stakeholders, from commercial teams to technology departments. Think about how you can articulate your approach to fostering collaboration and ensuring everyone is aligned on the journey towards modernisation.
