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- Tasks: Lead social media strategy for iconic Scottish radio brands and create engaging digital content.
- Company: Join Bauer Media Audio, a leading media company with a vibrant culture.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Make an impact in a fast-paced environment while working with high-profile talent.
- Qualifications: Experience in social media production and a passion for Scottish culture.
- Other info: Dynamic team atmosphere with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
You will be joining Bauer Media Audio's Scottish social media team, working at the heart of some of the country's biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR. Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It's fast‐paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you'll feel right at home here.
The difference you will make
As Social Media Lead, you will own and drive the social media strategy for Bauer Media's Scottish brands. You will shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences. You will lead a team of content creators, work directly with high‐profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role
You will be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland. Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‐grabbing social and video content
- Managing and directing high‐profile talent in studio, on location and at events
- Translating on‐air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring
- Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
- Experience within Scottish football or sports content
- Experience working in live broadcast or fast‐paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location
Based in Glasgow or Edinburgh.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe's largest Publishers. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio.
What's in it for you
- You will have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You will have the opportunity for flexible working.
- And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk. We are actively recruiting for this position, so the job advert may close earlier than expected.
Social Media Lead, Scotland in Edinburgh employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Lead, Scotland in Edinburgh
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure you’re up to speed with the latest trends and content styles that resonate with Scottish audiences. Show us you know what’s hot on platforms like Instagram and TikTok!
✨Tip Number 2
Network like a pro! Connect with industry folks on LinkedIn or attend local events. Building relationships can open doors and give you insider info about opportunities at Bauer Media. Plus, it shows us you’re serious about being part of the team!
✨Tip Number 3
Prepare to showcase your creativity! Think of some standout ideas for social content that could work for our brands. Bring those ideas to the table during interviews to demonstrate your strategic thinking and how you’d drive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re keen on joining Bauer Media and ready to dive into the fast-paced world of social media!
We think you need these skills to ace Social Media Lead, Scotland in Edinburgh
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged audiences and created standout content. We want to see your creativity and enthusiasm for the platforms you'll be working with.
Tailor Your Application: Make sure to customise your application for this role. Highlight your experience with Scottish audiences and any relevant projects you've worked on. We appreciate when candidates take the time to connect their skills with what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We’re busy folks, so clarity is key in helping us see why you’d be a great fit for our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Bauer Media Group
✨Know Your Brands
Before the interview, dive deep into Bauer Media's Scottish brands like Superscoreboard, Clyde 1, and Forth 1. Understand their unique voices and recent social media campaigns. This will help you demonstrate your knowledge and passion for the role.
✨Showcase Your Creativity
Prepare to pitch a few creative ideas for social media content that could resonate with Scottish audiences. Think about how you can translate iconic radio moments into engaging digital content. This will show your strategic thinking and creativity right off the bat.
✨Highlight Your Leadership Skills
Be ready to discuss your experience in managing and mentoring teams. Share specific examples of how you've led content creators or collaborated with high-profile talent. This will illustrate your ability to lead and inspire others in a fast-paced environment.
✨Familiarise Yourself with Analytics
Brush up on your knowledge of social media analytics tools and how to use insights to inform content strategy. Be prepared to discuss how you've used data to grow engagement and followers in previous roles, as this is crucial for the Social Media Lead position.
