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- Tasks: Lead digital marketing strategies for games and competitions across Europe.
- Company: Bauer Media is a dynamic leader in consumer entertainment, focusing on regulated products.
- Benefits: Enjoy remote work flexibility and opportunities for international travel.
- Why this job: Shape the future of digital gaming while influencing top-level stakeholders.
- Qualifications: 7-10+ years in performance marketing, especially in iGaming or regulated apps.
- Other info: Join a remote-first team and help build a best-in-class marketing function.
The predicted salary is between 54000 - 84000 £ per year.
Remote (UK or Germany) with international travel.
Are you a performance marketing leader with a passion for regulated consumer products? Want to shape the future of digital games and competitions across Europe? Bauer Media is hiring a Director of Games & Competitions Marketing to lead our cross-market strategy — spanning paid acquisition, CRM, and retention across diverse markets.
In this role, you’ll:
- Drive scalable digital marketing strategies across multiple regulated markets.
- Work hand-in-hand with local marketing teams and our central digital hub.
- Own performance KPIs and optimize the customer lifecycle.
- Influence stakeholders at SVP, CMO, and CEO levels across countries.
- Help us build a best-in-class marketing function from the ground up.
You’ll thrive here if you:
- Have 7–10+ years of hands-on experience in performance and lifecycle marketing.
- Know your way around iGaming, lotteries, betting, or regulated consumer apps.
- Can lead and operate comfortably in a matrix setup.
- Love data but lead with impact – balancing numbers with commercial intuition.
Remote-first, occasional travel to London or market hubs. Be the one to shape the future of consumer entertainment across Europe.
Director of Games & Competition Marketing employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Games & Competition Marketing
✨Tip Number 1
Network with professionals in the iGaming and regulated consumer products sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
✨Tip Number 2
Familiarise yourself with the specific markets Bauer Media operates in. Understanding local regulations and consumer behaviour will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 3
Prepare to discuss your previous successes in performance marketing. Be ready to share specific examples of how you've driven KPIs and optimised customer lifecycles, as this will showcase your ability to deliver results.
✨Tip Number 4
Research Bauer Media's current marketing strategies and campaigns. Being knowledgeable about their approach will allow you to suggest innovative ideas during your interview, showing that you're proactive and engaged.
We think you need these skills to ace Director of Games & Competition Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Director of Games & Competitions Marketing position. Familiarise yourself with performance marketing, iGaming, and the specific markets Bauer Media operates in.
Tailor Your CV: Highlight your 7–10+ years of experience in performance and lifecycle marketing. Emphasise any relevant experience in regulated consumer products, particularly in iGaming or similar sectors, to demonstrate your suitability for the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for digital games and competitions. Discuss how your background aligns with the company's goals and how you can contribute to building a best-in-class marketing function.
Showcase Data-Driven Achievements: In both your CV and cover letter, provide specific examples of how you've used data to drive marketing strategies and improve performance KPIs. This will illustrate your ability to balance numbers with commercial intuition, a key requirement for the role.
How to prepare for a job interview at Bauer Media Group
✨Showcase Your Marketing Expertise
Be prepared to discuss your extensive experience in performance and lifecycle marketing. Highlight specific campaigns you've led, particularly in regulated markets like iGaming or betting, and how they achieved measurable results.
✨Demonstrate Data-Driven Decision Making
Since the role requires balancing data with commercial intuition, come equipped with examples of how you've used data analytics to inform marketing strategies. Be ready to explain how you optimise customer lifecycles based on performance KPIs.
✨Understand the Company’s Vision
Research Bauer Media and their approach to digital games and competitions. Show that you understand their market position and be ready to discuss how your vision aligns with theirs, especially in shaping future marketing strategies.
✨Prepare for Stakeholder Engagement
Given the need to influence high-level stakeholders, think about how you can effectively communicate your ideas. Prepare to discuss your experience in working within a matrix setup and how you've successfully engaged with senior leadership in previous roles.
