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- Tasks: Lead innovative B2B marketing strategies to boost digital audio advertising demand.
- Company: Join Bauer Media Audio, Europe's largest commercial broadcast radio and digital audio company.
- Benefits: Enjoy hybrid work flexibility and a collaborative culture with career growth opportunities.
- Why this job: Make a lasting impact in a creative environment while shaping the future of audio advertising.
- Qualifications: Proven B2B demand generation experience, strong marketing expertise, and exceptional communication skills required.
- Other info: Fluency in additional European languages is a plus.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: Director of Demand Generation
Location: UK (Hybrid, preference for London but flexible)
About Bauer Media Audio
Bauer Media Audio is Europe’s largest commercial broadcast radio and digital audio company, operating across nine markets, including the UK. We’re at the cutting edge of the audio industry, delivering premium content, innovative advertising solutions, and unparalleled services to millions of listeners.
We’re seeking a dynamic Director of Demand Generation with a proven track record in creating innovative B2B marketing strategies that drive measurable results. In this pivotal role, you will lead the charge in elevating Bauer Media Audio’s position as the go-to destination for digital audio advertising across Europe. This is your opportunity to shape perceptions, drive growth, and make a lasting impact in an organisation that thrives on creativity and innovation.
*Please note this role is for the Bauer Media Audio Group, working across our markets and not solely for Bauer Media Audio UK*
What You’ll Be Doing
As the Director of Demand Generation , you will:
- Drive Demand: Develop and implement innovative strategies to generate top-of-funnel demand for Bauer’s digital audio advertising and broadcast products across multiple markets.
- Marketing Leadership: Own the centralized B2B marketing function, working with a designer to create impactful sales collateral that empowers sales teams.
- Research & Insights: Craft compelling market research and case studies to differentiate our digital audio offering from traditional broadcast radio.
- Event Strategy: Identify and execute Bauer’s presence at key advertising events across Europe, positioning us as an industry leader.
- Stakeholder Collaboration: Collaborate with commercial directors and regional teams to tailor marketing strategies and tools to local market needs.
- Innovation Advocacy: Advocate for transparency and measurement in digital audio advertising, setting benchmarks for success.
What We’re Looking For
- Proven Experience: Success in B2B demand generation, particularly in media or digital audio environments.
- Marketing Expertise: Strong understanding of digital audio advertising and the ability to create compelling commercial propositions.
- Strategic Thinking: A track record of developing and executing impactful marketing initiatives that drive measurable results.
- Collaboration Skills: Ability to work seamlessly with cross-functional teams across regions and cultures.
- Passion for Audio: Familiarity with the audio advertising ecosystem and a passion for innovation in this space.
- Communication Excellence: Exceptional verbal and written skills to convey complex ideas effectively.
Preferred: Fluency in additional European languages, such as Polish, is a plus.
Why Join Bauer Media Audio?
- Be a Trailblazer: Shape the future of digital audio advertising in Europe’s leading audio company.
- Collaborative Culture: Work with passionate professionals across diverse markets and functions.
- Career Growth: Join a forward-thinking organization with a commitment to innovation and talent development.
- Flexibility: Enjoy hybrid working arrangements with flexibility on location.
Ready to Apply?
If you’re a marketing leader ready to drive demand and innovation in digital audio advertising, we’d love to hear from you. Apply now to join our mission to redefine the audio advertising landscape.
Director of Demand Generation employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Demand Generation
✨Tip Number 1
Familiarize yourself with the latest trends in digital audio advertising. Understanding the current landscape will help you speak confidently about innovative strategies during your interviews.
✨Tip Number 2
Network with professionals in the audio and media industry. Attend relevant events or webinars to connect with potential colleagues and gain insights that could set you apart as a candidate.
✨Tip Number 3
Prepare to discuss specific examples of successful B2B demand generation campaigns you've led. Highlight measurable results to demonstrate your impact and strategic thinking.
✨Tip Number 4
Show your passion for audio by staying updated on industry news and innovations. Being able to discuss recent developments will showcase your enthusiasm and commitment to the field.
We think you need these skills to ace Director of Demand Generation
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Director of Demand Generation position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in B2B demand generation and digital audio advertising. Use specific metrics and examples to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for audio and innovation. Discuss how your strategic thinking and collaboration skills can contribute to Bauer Media Audio's goals.
Highlight Communication Skills: Since exceptional verbal and written communication skills are crucial for this role, ensure that your application reflects your ability to convey complex ideas clearly and effectively.
How to prepare for a job interview at Bauer Media Group
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous successes in B2B demand generation, especially within media or digital audio environments. Highlight specific strategies you implemented and the measurable results they achieved.
✨Demonstrate Strategic Thinking
Think about examples where you've developed and executed impactful marketing initiatives. Be ready to explain your thought process and how your strategies drove growth and engagement.
✨Highlight Collaboration Skills
Since this role involves working with cross-functional teams, share experiences that showcase your ability to collaborate effectively across different regions and cultures. Mention any successful projects that required teamwork.
✨Express Your Passion for Audio
Convey your enthusiasm for the audio advertising ecosystem. Discuss any relevant trends or innovations in the industry that excite you and how you envision contributing to Bauer Media Audio's mission.
