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- Tasks: Lead impactful B2B marketing initiatives and drive customer engagement across Europe.
- Company: Join Bauer Media, a leading media business with a focus on innovation.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Make a real impact in the audio industry while growing your marketing skills.
- Qualifications: Experience in CRM, marketing automation, and a passion for growth marketing.
- Other info: Be part of a diverse team committed to inclusivity and personal development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Commercial Advisory team serves as a Strategic Advisory Hub within Bauer Media Audio, working across our 9 markets to help ensure our advertising offer is future proofed and innovative; lifting audio’s perception through B2B marketing and insight; enabling cross‑market collaboration; and pursuing operational efficiencies (including AI‑enabled processes and Learning & Development).
We’re seeking a proactive and strategic Commercial Customer Marketing Specialist to help shape and deliver high‑impact, insight‑driven marketing initiatives that demonstrate the value of Bauer’s audio platforms. You’ll lead customer acquisition, engagement, and retention for our B2B products and services across nine European audio markets. This hands‑on role combines strategic growth marketing with strong operational expertise in CRM and marketing automation.
Key Responsibilities- Develop and deliver B2B email campaigns and automated journeys that support sales and client retention.
- Plan and execute client‑facing events, webinars, and workshops to strengthen industry presence and relationships.
- Advise on loyalty programmes and key account marketing initiatives.
- Create sector‑specific marketing initiatives tailored to local market needs.
- Collaborate with Comms, Programming, Insights, and Creative teams to ensure alignment with strategic goals.
- Deliver the B2B growth marketing plan across awareness, acquisition, conversion, and retention.
- Plan and manage multi‑channel campaigns (Email, Content, SEO/SEM, Paid Social, Webinars) for key B2B audiences across Europe.
- Drive high‑quality lead generation and ensure a consistent pipeline of sales‑ready leads.
- Work with content and product teams to optimise assets for every stage of the customer journey.
- Define KPIs for growth and CRM initiatives, including MQLs, conversion rates, CPA, and CLV.
- Analyse and report on campaign performance, providing insights and recommendations to optimise activity and budget allocation.
- Strong understanding of CRM, marketing automation, and B2B customer journeys.
- Ability to turn insights into effective marketing strategies and executions.
- Analytical mindset with the ability to interpret data and drive continuous improvement.
- A collaborative, proactive approach and a passion for growth marketing.
What’s in it for you: You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working.
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk.
We are actively recruiting for this position, so the job advert may close earlier than expected.
Commercial Customer Marketing Specialist employer: Bauer Media Group
Contact Detail:
Bauer Media Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Customer Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Commercial Customer Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is a great way to demonstrate your expertise in CRM and marketing automation to potential employers.
✨Tip Number 3
Prepare for interviews by researching Bauer Media and its audio platforms. Understand their B2B marketing strategies and be ready to discuss how you can contribute to their goals. Tailor your answers to reflect their values and mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Bauer Media team.
We think you need these skills to ace Commercial Customer Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in B2B marketing and CRM. We want to see how your skills align with the role of Commercial Customer Marketing Specialist, so don’t hold back!
Showcase Your Analytical Skills: Since this role requires an analytical mindset, include examples of how you've used data to drive marketing strategies. We love seeing candidates who can turn insights into action, so let us know how you’ve done this in the past.
Be Proactive in Your Approach: We’re looking for someone who takes initiative, so don’t just list your responsibilities—share specific achievements and campaigns you’ve led. Show us how you’ve made a difference in previous roles!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Bauer Media Group
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your understanding of B2B marketing strategies, especially in the audio sector. Familiarise yourself with successful campaigns and be ready to discuss how you can apply similar tactics at Bauer Media.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing past experiences where you've turned data insights into actionable marketing strategies. Be ready to share specific metrics and KPIs you've worked with, as this role heavily relies on data-driven decision-making.
✨Be Proactive in Your Approach
Exhibit a proactive attitude during the interview. Think about potential marketing initiatives that could benefit Bauer Media and be prepared to pitch your ideas. This shows your enthusiasm and strategic thinking capabilities.
✨Collaborate and Communicate
Since this role involves working with various teams, highlight your collaborative skills. Share examples of how you've successfully worked with cross-functional teams in the past, and emphasise your ability to align marketing efforts with broader business goals.
