At a Glance
- Tasks: Lead strategy and engagement for top retail brands, driving growth and innovation.
- Company: Join BauerMediaOutdoor, a leading out-of-home media owner with a commitment to sustainability.
- Benefits: Enjoy competitive salary, flexible working, generous holiday, and health benefits.
- Other info: Inclusive culture that values diversity and supports personal growth.
- Why this job: Shape the future of retail media while making a positive impact on society.
- Qualifications: Expertise in retail media, strong strategic thinking, and exceptional presentation skills.
The predicted salary is between 60000 - 75000 £ per year.
About BauerMediaOutdoor
BauerMediaOutdoor (BMO) is one of the UK’s leading out‑of‑home media owners and infrastructure companies, with more than 33,000 advertising sites in our portfolio. Our talented team of over 600+ people works in 14 locations across the country, creating and delivering some of the most memorable advertising campaigns in the UK. We are committed to providing a Platform for Brands and a Platform for Good. We’re transforming our state and practices. We’re building a sustainable business that benefits our many publics, partners, and advertiser stakeholders through the provision of ad‑funded social infrastructure, digital innovation, and proactive efforts that benefit society. The BauerMediaOutdoor Way helps us deliver more impact for advertisers, with more value for communities, and less impact on our planet.
About the Role
We are seeking an outstanding media professional to join our Client Partnership team as a Client Lead, helping to shape and drive the strategy and commercial engagement for the Retail category. You will bring extensive experience working with high‑profile retail brands, alongside a proven track record of driving revenue growth and unlocking new commercial opportunities. As Client Lead, you will play a pivotal role in shaping and delivering BMO’s Reputation & Revenue strategy through proactive, aligned engagement with clients and agency partners. Using your category expertise, you will identify key trends, uncover emerging opportunities, and bring innovative thinking to market. You will develop market‑leading, insight‑led solutions that demonstrate the power of OOH in delivering measurable business outcomes and meaningful impact for retail brands.
What you’ll be doing
- Strategy & Growth: Define and help lead the Retail category strategy; identify trends, opportunities and challenges; and turn insights into commercial solutions that drive growth.
- Client Leadership: Build and grow relationships with top retail advertisers; create bespoke account plans and lead immersive Playground sessions/workshops.
- Commercial Delivery: Active involvement in major pitches and proactive opportunities; collaboration with BMO teams (+ Audio/Publishing teams where applicable).
- Thought Leadership: Position yourself as a trusted advisor; showcase BMO Thought Leadership content and events with clients to position BMO as a key media partner for retail brands.
- Operational Excellence: Maintain and optimise Salesforce CRM.
Who are you?
- Expert knowledge of the Retail sector (ideally with experience in Retail Media)
- Established relationships with key retail advertisers and agency partners
- Extensive experience in media (agency, media owner, or client‑side)
- Proven track record of influencing media investment and unlocking new commercial opportunities
- Strong strategic thinker, able to go beyond the brief and see the bigger commercial picture
- Exceptional presentation skills, both written and verbal
- Commercially driven, with a focus on delivering strong, measurable outcomes
- Collaborative team player who builds effective internal and external relationships
What’s it in for you?
- Competitive Salary + Quarterly Incentive Scheme
- Flexible working (generally 3 days in office and 2 days at home)
- 25 days annual holiday + bank holidays
- 2 paid volunteering days each year to support a charity or because that matters to you
- Company Pension Scheme matched at 5% or 8%
- Healthcare Cash Plan
- Life Insurance and group income protection scheme
- Cycle to work scheme
- Travel / Seasonal ticket loans and a whole host of discounts across 100s of retailers
At BauerMediaOutdoor, we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences. We work hard to foster an inclusive environment, a place you can be yourself. We support reasonable adjustment requests from candidates and employees. If you’re interested in joining us to shape the future of out‑of‑home media, we’d love to hear from you.
Client Lead, Retail employer: Bauer Media Group
BauerMediaOutdoor is an exceptional employer that champions innovation and sustainability within the out-of-home media landscape. With a strong commitment to employee growth, we offer competitive salaries, flexible working arrangements, and a culture that values inclusivity and collaboration. Our focus on meaningful impact not only benefits our clients but also empowers our employees to contribute positively to society while enjoying a range of benefits including generous holiday allowances and opportunities for community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Client Lead, Retail
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Bauer Media Group, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Bauer Media Group!
We think you need these skills to ace Client Lead, Retail
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Bauer Media Group, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Bauer Media Group and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Bauer Media Group that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Bauer Media Group
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
