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- Tasks: Lead social media strategy for Bauer's podcasts and manage a creative team.
- Company: Join Bauer Media, a leading European media company with a focus on impactful content.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Shape the future of podcasts and engage with a vibrant audience across social platforms.
- Qualifications: Experience in social media, podcasting, and team leadership required.
- Other info: Hybrid role based in London with opportunities for career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Our Team: How we enrich everyday life. You'll be joining Bauer Media's Social Video team â a creative, collaborative and highly ambitious group focused on growing Bauer's audio and entertainment brands through platformânative storytelling. Working closely with the Podcasts team, you'll help bring Bauer's growing podcast slate to life across social platforms.
The Difference You Will Make: As Social Media Lead for Podcasts you'll be setting the social vision and defining how Bauer's podcasts show up online. You'll help transform our titles into culturally relevant brands built to scale. This is a midâweight 360° role with real scope and influence. You'll set the social vision across multiple podcast titles, oversee dayâtoâday output of a team of Social Producers, and work closely with podcast Executive Producers, Content Producers, talent and commercial teams to drive reach, relevance and longâterm brand growth. This is not a handsâon editing role, but it does require deep editing literacy. You need to understand what makes a great clip, how platformânative video works, and how to push teams creatively and commercially.
Your Role:
- Owning the social vision and strategy for Bauer's podcast slate.
- A small part of this role will also be overseeing the social strategy for our Rayo app.
- Partnering closely with podcast Executive Producers and Content Producers.
- Defining formats, tone, platform priorities and growth plans.
- Building podcasts as brands, not just channels.
- Leading and managing Social Media Producers.
- Acting as editorial and quality gatekeeper.
- Building agile workflows for trendâled and reactive content.
- Using data insights to refine strategy.
- Championing AI tools.
The Skills You Will Bring: You will be a social media specialist with media, entertainment or podcast experience. Deep understanding of editing and platform nuance. Proven track record across TikTok, Instagram and YouTube. Experience leading or mentoring juniors. Creative, reactive and highly organised. Strong collaborator with talent and stakeholders. Knowledge of podcast formats and audience behaviour. Familiarity with shortâform workflows and AI.
Working Pattern / Location: Full time, permanent. Hybrid role, based in our London office.
What's in it for you: You'll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider â Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You'll have the opportunity for flexible working. And much more!
We are an international employer and equal opportunities are important to us. Thatâs why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin colour, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all.
Social Media Lead - Podcasts in London employer: Bauer Media Group Heinrich Bauer Verlag KG
Contact Detail:
Bauer Media Group Heinrich Bauer Verlag KG Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Social Media Lead - Podcasts in London
â¨Tip Number 1
Get to know Bauer Media and its podcast brands inside out. Familiarise yourself with their social media presence and the type of content they produce. This will help you tailor your approach and show that you're genuinely interested in the role.
â¨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus.
â¨Tip Number 3
Prepare for interviews by thinking about how you would set the social vision for Bauer's podcasts. Have some creative ideas ready to share, and be ready to discuss how you'd use data insights to refine strategies.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre serious about joining the team at Bauer Media.
We think you need these skills to ace Social Media Lead - Podcasts in London
Some tips for your application đŤĄ
Show Your Passion for Podcasts: When you're writing your application, let your love for podcasts shine through! Share what excites you about the medium and how you envision bringing Bauer's podcast slate to life on social media.
Tailor Your Experience: Make sure to highlight your relevant experience in social media and podcasting. Use specific examples that demonstrate your understanding of platform nuances and how you've successfully engaged audiences in the past.
Be Creative and Authentic: We want to see your unique voice! Donât be afraid to inject some creativity into your application. Show us how you can think outside the box when it comes to social strategies for podcasts.
Apply Through Our Website: Remember, the best way to apply is through our website! Itâs super easy and ensures your application gets to the right people. We canât wait to see what you bring to the table!
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
â¨Know Your Platforms
Make sure you have a solid understanding of TikTok, Instagram, and YouTube. Research the latest trends and successful content strategies on these platforms, as you'll need to demonstrate how you can leverage them for Bauer's podcasts.
â¨Showcase Your Creative Vision
Prepare to discuss your ideas for transforming podcast titles into culturally relevant brands. Think about how you would define formats and tone, and be ready to share examples of past successes in building brand identities through social media.
â¨Understand Editing Nuances
Even though this isn't a hands-on editing role, having a deep understanding of what makes a great clip is crucial. Brush up on your editing literacy and be prepared to discuss how you would guide your team in creating engaging content.
â¨Data-Driven Decision Making
Familiarise yourself with how to use data insights to refine social media strategies. Be ready to talk about how you've used analytics in the past to drive engagement and growth, and how you plan to apply that knowledge at Bauer.
