At a Glance
- Tasks: Lead the commercial strategy for Bauer's podcast portfolio and drive revenue through partnerships.
- Company: Join Bauer Media's dynamic Audio Commercial and Digital Content team.
- Benefits: Enjoy 28 days holiday, flexible working, and access to personal development opportunities.
- Other info: Hybrid working model with a vibrant London office environment.
- Why this job: Make a real impact in the booming podcast industry while collaborating with creative talent.
- Qualifications: Experience in branded content and strong commercial mindset required.
The predicted salary is between 60000 - 75000 £ per year.
Director of Branded Content (Podcasts) – 12 Month FTC
Our Team: How we enrich everyday life
You’ll be joining Bauer Media’s Audio Commercial and Digital Content team, where creativity meets commercial impact. This is a highly collaborative environment, bringing together podcast production, editorial, sales, and marketing teams to create standout audio content and meaningful brand partnerships.
Our podcast portfolio is a key growth area for Bauer, and you’ll be working at the centre of it - partnering with talented creators, internal teams, and leading agencies to deliver commercial solutions that resonate with audiences.
The Difference you will make
In this role, you’ll take ownership of the commercial strategy and performance of Bauer’s podcast portfolio, helping to shape how we bring brands and content together. You’ll ensure podcasts are both creatively compelling and commercially successful, driving revenue through partnerships, sponsorships, and branded content opportunities. Acting as the bridge between content, talent, and sales, you’ll influence how we position and grow our podcast offering across the market. This is a highly visible role where your work will directly contribute to the growth of Bauer’s digital audio business.
Your role
- You will lead the commercial approach for Bauer’s podcast portfolio, ensuring strong alignment between creative output and revenue generation.
- Defining and delivering the commercial strategy for podcasts, driving revenue across sponsorship and branded content.
- Supporting sales teams with insight, collateral, and commercial narratives.
- Leading partnership opportunities from brief through negotiation and execution.
- Building relationships with talent, hosts, and agents.
- Overseeing portfolio performance including forecasting and reporting.
- Collaborating with internal teams for campaign delivery and operational excellence.
- Working with agencies and clients to increase awareness and conversion.
The Skills you will bring
- Experience in branded content within a media or digital content environment.
- Strong commercial mindset with experience driving revenue through partnerships and sponsorship.
- Experience working with sales teams, agencies, and client relationships.
- Ability to lead complex commercial deals from concept to delivery.
- Strong stakeholder management, influencing, and negotiation skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience within podcast, audio, or radio environments.
- Background in video-first or multi-platform media organisations.
- Experience creating branded content solutions balancing audience and commercial goals.
Working Pattern / Location
London-based with a hybrid working model (2 days in the office). This is a 12-month fixed-term contract with an ASAP start.
What’s in it for you
- Access to Bauer Academy for personal development.
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- 28 days holiday, bank holidays and 2 volunteer days.
- Opportunity for flexible working.
We are an international employer and equal opportunities are important to us. We welcome everyone in their uniqueness, regardless of religion, gender, skin colour, disability, or any other characteristic. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long‑term health condition and need us to make reasonable adjustments during any stage of the recruitment process, please let us know.
Branded Content Director Podcasts (12m FTC) in London employer: Bauer Media Group Heinrich Bauer Verlag KG
Bauer Media is an exceptional employer, offering a dynamic and collaborative work culture that thrives on creativity and commercial impact. With access to Bauer Academy for personal development, generous leave policies, and a flexible working model, employees are empowered to grow both personally and professionally while contributing to the exciting growth of our podcast portfolio in the vibrant city of London.
Contact Details:
Bauer Media Group Heinrich Bauer Verlag KG Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Branded Content Director Podcasts (12m FTC) in London
✨Network Like a Pro
Get out there and connect with people in the podcasting world! Attend industry events, join online forums, and don’t be shy about reaching out to potential collaborators. Building relationships can open doors that you didn’t even know existed.
✨Showcase Your Expertise
Create a portfolio that highlights your best work in branded content and podcasts. Use platforms like LinkedIn to share insights, articles, or even short videos about your approach to commercial strategies. This will position you as a thought leader in the space!
✨Tailor Your Approach
When you’re applying for roles like the Branded Content Director, make sure to tailor your pitch. Highlight your experience with partnerships and revenue generation specifically in audio content. Show us how you can drive success in our podcast portfolio!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Bauer Media.
We think you need these skills to ace Branded Content Director Podcasts (12m FTC) in London
Some tips for your application 🫡
Show Your Creative Side:When applying for the Branded Content Director role, let your creativity shine through in your written application. Share examples of how you've successfully blended content with commercial strategies in the past. We want to see your unique approach!
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your experience in branded content and partnerships, as this is key for us at Bauer Media. A tailored application shows us you’re genuinely interested!
Be Clear and Concise:Keep your application clear and to the point. Use straightforward language to describe your achievements and how they relate to the role. We appreciate a well-structured application that makes it easy for us to see your potential fit for the team.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Bauer Media.
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
✨Know Your Podcasts
Before the interview, dive deep into Bauer's podcast portfolio. Familiarise yourself with their top shows, understand their target audience, and think about how you can enhance their commercial strategy. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Commercial Acumen
Be ready to discuss specific examples of how you've driven revenue through partnerships and sponsorships in your previous roles. Prepare to share insights on successful branded content campaigns you've led, highlighting your ability to balance creativity with commercial goals.
✨Build Relationships
Since this role involves collaboration with various teams, be prepared to talk about your experience in stakeholder management. Share examples of how you've built strong relationships with talent, sales teams, and agencies, and how those relationships have led to successful outcomes.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the role, think of instances where you've successfully managed multiple priorities under pressure. Be ready to discuss your strategies for staying organised and ensuring operational excellence while delivering creative solutions.
