At a Glance
- Tasks: Lead social media strategy for iconic Scottish radio brands and create engaging digital content.
- Company: Join Bauer Media, a leading media business with a focus on impactful content.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Other info: Dynamic team atmosphere with opportunities for growth and collaboration.
- Why this job: Make your mark in a fast-paced, creative environment while working with high-profile talent.
- Qualifications: Experience in social media production and a passion for Scottish culture required.
The predicted salary is between 36000 - 60000 € per year.
You’ll be joining Bauer Media Audio’s Scottish social media team, working at the heart of some of the country’s biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR. Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It’s fast‑paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you’ll feel right at home here.
The difference you will make: As Social Media Lead, you’ll own and drive the social media strategy for Bauer Media’s Scottish brands. You’ll shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences. You’ll lead a team of content creators, work directly with high‑profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role: You’ll be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland. Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‑grabbing social and video content
- Managing and directing high‑profile talent in studio, on location and at events
- Translating on‑air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring:
- Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
- Experience within Scottish football or sports content
- Experience working in live broadcast or fast‑paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location: Full‑time, permanent Based in Glasgow or Edinburgh
What’s in it for you: You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working. And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all.
Social Media Lead - Scotland in Glasgow employer: Bauer Media Group Heinrich Bauer Verlag KG
Bauer Media Group is an exceptional employer, offering a vibrant and collaborative work culture that thrives on creativity and innovation. With a focus on employee development through access to Bauer Academy, generous benefits including 28 days of holiday and flexible working options, and the opportunity to work with some of Scotland's most beloved radio brands, you will find a rewarding environment that values your contributions and fosters growth.
Contact Detail:
Bauer Media Group Heinrich Bauer Verlag KG Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead - Scotland in Glasgow
✨Tip Number 1
Get your networking game on! Connect with folks in the industry, especially those at Bauer Media. Attend events, join online groups, and don’t be shy about reaching out to people on LinkedIn. A friendly chat can open doors!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers or during interviews, bring examples of your work. Whether it’s a killer social media campaign or a fun video you created, let your skills shine through.
✨Tip Number 3
Stay updated on trends! Follow the latest happenings in social media and radio. Being able to discuss current trends and how they relate to Bauer Media’s brands will show you’re passionate and in the know.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team. Don’t forget to tailor your application to highlight your experience with Scottish audiences and culture!
We think you need these skills to ace Social Media Lead - Scotland in Glasgow
Some tips for your application 🫡
Show Your Passion for Social Media:When you're writing your application, let your love for social media shine through! Share examples of how you've engaged audiences and created standout content. We want to see your creativity and enthusiasm for the platforms you'll be working with.
Tailor Your Application:Make sure to customise your application for the Social Media Lead role. Highlight your experience with Scottish audiences and any relevant projects you've worked on. This shows us that you understand the unique culture and can connect with our listeners.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your skills and experiences that relate to the job.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised during the recruitment process.
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
✨Know Your Audience
Before the interview, dive deep into understanding Scottish audiences and culture. Familiarise yourself with the brands you'll be working with, like Superscoreboard and Clyde 1. This knowledge will help you demonstrate how you can tailor content to resonate with local listeners.
✨Showcase Your Creativity
Prepare to pitch some big ideas that could translate iconic radio moments into standout digital content. Think about how you can leverage platforms like TikTok and Instagram to engage audiences. Bring examples of your previous work that highlight your creative flair and strategic thinking.
✨Demonstrate Leadership Skills
As a Social Media Lead, you'll be managing a team. Be ready to discuss your experience in mentoring and leading content creators. Share specific examples of how you've successfully guided teams in fast-paced environments, especially in live broadcast settings.
✨Familiarise Yourself with Analytics
Understanding analytics is crucial for this role. Brush up on how to use platform insights to inform your content strategy. Be prepared to discuss how you've used data to grow engagement and followers in your previous roles, and how you plan to apply that knowledge here.
