At a Glance
- Tasks: Lead social media strategy for iconic Scottish radio brands and create engaging digital content.
- Company: Join Bauer Media, a leading media business with a focus on impactful content.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Other info: Dynamic team atmosphere with opportunities for growth and collaboration.
- Why this job: Make your mark in a fast-paced, creative environment while working with high-profile talent.
- Qualifications: Experience in social media production and a passion for Scottish culture required.
The predicted salary is between 36000 - 60000 £ per year.
You’ll be joining Bauer Media Audio’s Scottish social media team, working at the heart of some of the country’s biggest and most loved radio brands including Superscoreboard, Clyde 1 and Forth 1 while also supporting Northsound 1, Tay FM and MFR. Our team - based in both Glasgow and Edinburgh - work closely with presenters, artists, sports talent and content teams to bring big moments to life across social platforms. It’s fast‑paced, collaborative and creative — no two days are the same. If you thrive in a live radio environment, love working with talent, and enjoy juggling multiple brands and ideas, you’ll feel right at home here.
The difference you will make: As Social Media Lead, you’ll own and drive the social media strategy for Bauer Media’s Scottish brands. You’ll shape how our stations show up online, translating iconic radio moments and formats into standout digital content that resonates with Scottish audiences. You’ll lead a team of content creators, work directly with high‑profile talent, and partner with senior stakeholders across programming, marketing, music and commercial teams. Your creativity, strategic thinking and leadership will play a key role in growing our audiences, engagement and brand presence across Facebook, Instagram, TikTok and YouTube.
Your role: You’ll be responsible for the strategy, creation and delivery of social content across Bauer Media Audio Scotland. Responsibilities include but are not limited to:
- Delivering the social media strategy for Superscoreboard, Clyde 1 and Forth 1
- Identifying opportunities to grow audiences and engagement across additional Scottish brands
- Acting as the brand guardian for all social output
- Leading, mentoring and managing a team of social content creators
- Creating, commissioning and approving attention‑grabbing social and video content
- Managing and directing high‑profile talent in studio, on location and at events
- Translating on‑air formats and brand IP into compelling digital content
- Collaborating with programming, marketing, music and commercial teams
- Attending brand guest meetings and influencing content decisions
- Managing freelancers, invoices and budgets
- Using analytics and platform insights to inform content decisions and strategy
The skills you will bring:
- Proven experience as a senior social media producer or lead
- Deep knowledge of Scottish audiences and culture
- Strong experience growing reach, engagement and followers across Instagram, TikTok, Facebook and YouTube
- Confidence creating and pitching big ideas and getting them over the line
- Experience managing or mentoring junior team members
- Expert knowledge of social media platforms, tools and analytics
- Strong understanding of community management and platform guidelines
- Confident working with video production, cameras, sound and lighting
- Ability to manage multiple brands, priorities and deadlines
- Experience within Scottish football or sports content
- Experience working in live broadcast or fast‑paced media environments
- Proficiency in Adobe Photoshop for graphics and thumbnails
Working Pattern/Location: Full‑time, permanent Based in Glasgow or Edinburgh
What’s in it for you: You’ll have 28 days holiday, bank holidays & 2 volunteer days to use. Your development matters, so access to our internal training provider – Bauer Academy, is a huge win. We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay. You’ll have the opportunity for flexible working. And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all.
Social Media Lead - Scotland in Glasgow employer: Bauer Media Group Heinrich Bauer Verlag KG
Bauer Media Group is an exceptional employer, offering a vibrant and collaborative work culture that thrives on creativity and innovation. With a focus on employee development through access to Bauer Academy, generous benefits including 28 days of holiday and flexible working options, and the opportunity to work with some of Scotland's most beloved radio brands, you will find a rewarding environment that values your contributions and fosters growth.
Contact Details:
Bauer Media Group Heinrich Bauer Verlag KG Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead - Scotland in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bauer Media Group Heinrich Bauer Verlag KG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bauer Media Group Heinrich Bauer Verlag KG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bauer Media Group Heinrich Bauer Verlag KG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bauer Media Group Heinrich Bauer Verlag KG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Lead - Scotland in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bauer Media Group Heinrich Bauer Verlag KG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bauer Media Group Heinrich Bauer Verlag KG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bauer Media Group Heinrich Bauer Verlag KG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bauer Media Group Heinrich Bauer Verlag KG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bauer Media Group Heinrich Bauer Verlag KG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
