Commercial Data Analyst

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We’re looking for a permanent Commercial Data Analyst to join our commercial data team from our London Office.

As a Commercial Data Analyst, you will be contributing to the commercial data strategy in advertising across the Bauer UK portfolio. This role is centred on making the best use of our first-party data for targeting, insight, and measurement in digital campaigns, providing timely support and recommendations to sales, operations, and marketing teams.

You will focus on our data-led products – an exciting and growing area of our business.

Our team:

The Bauer Commercial Data team is focused on supporting the delivery of effective data-led advertising solutions for our clients. We are a multi-disciplinary team spanning insight, analytics, strategy, and engineering.

By building trust and strong relationships with sales, customers, and other internal stakeholders, we ensure data is used effectively and efficiently at all stages of a campaign, in line with industry best practices.

This is a Hybrid role that supports a balance of working from home and our office in London.

What you\’ll be doing:

• Responsibility for requests sitting with a particular group of clients.
• Respond to complex sales requests with actionable insights and presenting data-led insights to external clients.
• Contribute to medium & long-term planning on commercial data strategy.
• Maintain, monitor, and optimise our audience targeting.
• Identify new opportunities to improve our targeting solutions.
• Create best-in-class campaign reports for our customers.
• Create and maintain a range of resources to support sales teams.
• Support Bauer’s sales teams with commercial data requests.
• Provide relevant insights using a variety of tools (such as our audience platform, industry surveys, and analytics).
• Help to build, brief, and maintain data visualisation dashboards.
• Support wider teams with projects related to our commercial data offering.

What you’ll bring:

• Experience owning projects within audience/data roles.
• Experience analysing and identifying trends in data.
• Confidence using Excel e.g., using pivot tables and a range of formulas.
• Experience with data visualisation software (Looker, Tableau, Power BI).
• Experience translating data into compelling and actionable insights.
• A keen interest in the media landscape and the increasing role of data.

Expiry Date: 10th April 2025

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media-related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland, and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway, and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

• You’ll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here.

Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before the date shown or need to be extended.

If you have any feedback regarding our UK recruitment process, please email We would love to hear from you.

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