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- Tasks: Lead impactful B2B marketing initiatives and drive customer engagement across Europe.
- Company: Join Bauer Media, a leading audio and publishing powerhouse in Europe.
- Benefits: Enjoy 28 days holiday, flexible working, and access to professional development.
- Why this job: Make a real impact in a dynamic media environment while growing your marketing skills.
- Qualifications: Experience in CRM, marketing automation, and a passion for growth marketing.
- Other info: Inclusive workplace with a commitment to diversity and equal opportunities.
The predicted salary is between 28800 - 48000 £ per year.
The Commercial Advisory is Bauer Media Audio’s central growth partner, working across our 9 markets to keep our advertising offer future-proofed, digital-first and commercially effective, by advising on forward-thinking innovation and ad tech, lifting audio’s perception through B2B marketing and insight, enabling cross-market collaboration, and pursuing operational efficiencies (including AI-enabled processes and Learning & Development).
We’re seeking a proactive and strategic Commercial Customer Marketing Specialist to help shape and deliver high-impact, insight-driven marketing initiatives that demonstrate the value of Bauer’s audio platforms. You’ll lead customer acquisition, engagement, and retention for our B2B products and services across nine European audio markets. This hands-on role combines strategic growth marketing with strong operational expertise in CRM and marketing automation.
Key Responsibilities- Develop and deliver B2B email campaigns and automated journeys that support sales and client retention.
- Plan and execute client-facing events, webinars, and workshops to strengthen industry presence and relationships.
- Advise on loyalty programmes and key account marketing initiatives.
- Create sector-specific marketing initiatives tailored to local market needs.
- Collaborate with Comms, Programming, Insights, and Creative teams to ensure alignment with strategic goals.
- Deliver the B2B growth marketing plan across awareness, acquisition, conversion, and retention.
- Plan and manage multi-channel campaigns (Email, Content, SEO/SEM, Paid Social, Webinars) for key B2B audiences across Europe.
- Drive high-quality lead generation and ensure a consistent pipeline of sales-ready leads.
- Work with content and product teams to optimise assets for every stage of the customer journey.
- Define KPIs for growth and CRM initiatives, including MQLs, conversion rates, CPA, and CLV.
- Analyse and report on campaign performance, providing insights and recommendations to optimise activity and budget allocation.
- Strong understanding of CRM, marketing automation, and B2B customer journeys.
- Ability to turn insights into effective marketing strategies and executions.
- Analytical mindset with the ability to interpret data and drive continuous improvement.
- A collaborative, proactive approach and a passion for growth marketing.
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
What’s in it for you- You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
- Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
- We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- You’ll have the opportunity for flexible working.
- And much more!
We are an international employer and equal opportunities are important to us. That’s why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin colour, disability in our house. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long-term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing careershub@bauermedia.co.uk.
We are actively recruiting for this position, so the job advert may close earlier than expected.
Commercial Customer Marketing Specialist employer: Bauer Media Group Heinrich Bauer Verlag KG
Contact Detail:
Bauer Media Group Heinrich Bauer Verlag KG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Customer Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in B2B marketing and CRM strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Bauer Media.
We think you need these skills to ace Commercial Customer Marketing Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Commercial Customer Marketing Specialist role. Highlight your experience in B2B marketing, CRM, and campaign delivery to show us you’re the perfect fit!
Show Off Your Analytical Skills: We love a candidate who can turn data into actionable insights! Include examples of how you've used analytics to drive marketing strategies or improve campaign performance in your application.
Be Proactive and Collaborative: Demonstrate your proactive approach and teamwork skills in your written application. Share instances where you’ve successfully collaborated with different teams to achieve marketing goals.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your understanding of B2B marketing strategies, especially in the audio sector. Familiarise yourself with CRM and marketing automation tools, as well as how to create effective customer journeys. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Think of specific examples where you've analysed campaign performance and made recommendations for improvement. This will show that you have the analytical mindset they’re looking for.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or campaigns. Think about how you would develop a B2B email campaign or plan a client-facing event. Practising these scenarios can help you articulate your thought process clearly.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your proactive approach and how you’ve contributed to achieving common goals. This will show that you’re a team player who fits well with their culture.
