At a Glance
- Tasks: Lead the commercial strategy for Bauer's podcast portfolio and drive revenue through partnerships.
- Company: Join Bauer Media's dynamic Audio Commercial and Digital Content team.
- Benefits: Enjoy 28 days holiday, flexible working, and access to personal development opportunities.
- Other info: Hybrid working model with a vibrant team culture in London.
- Why this job: Make a real impact in the booming podcast industry while collaborating with creative talent.
- Qualifications: Experience in branded content and strong commercial mindset required.
The predicted salary is between 60000 - 75000 £ per year.
Director of Branded Content (Podcasts) – 12 Month FTC
Our Team: How we enrich everyday life
You’ll be joining Bauer Media’s Audio Commercial and Digital Content team, where creativity meets commercial impact. This is a highly collaborative environment, bringing together podcast production, editorial, sales, and marketing teams to create standout audio content and meaningful brand partnerships. Our podcast portfolio is a key growth area for Bauer, and you’ll be working at the centre of it - partnering with talented creators, internal teams, and leading agencies to deliver commercial solutions that resonate with audiences.
The Difference you will make
In this role, you’ll take ownership of the commercial strategy and performance of Bauer’s podcast portfolio, helping to shape how we bring brands and content together. You’ll ensure podcasts are both creatively compelling and commercially successful, driving revenue through partnerships, sponsorships, and branded content opportunities. Acting as the bridge between content, talent, and sales, you’ll influence how we position and grow our podcast offering across the market. This is a highly visible role where your work will directly contribute to the growth of Bauer’s digital audio business.
Your role
- You will lead the commercial approach for Bauer’s podcast portfolio, ensuring strong alignment between creative output and revenue generation.
- Defining and delivering the commercial strategy for podcasts, driving revenue across sponsorship and branded content.
- Supporting sales teams with insight, collateral, and commercial narratives.
- Leading partnership opportunities from brief through negotiation and execution.
- Building relationships with talent, hosts, and agents.
- Overseeing portfolio performance including forecasting and reporting.
- Collaborating with internal teams for campaign delivery and operational excellence.
- Working with agencies and clients to increase awareness and conversion.
The Skills you will bring
- Experience in branded content within a media or digital content environment.
- Strong commercial mindset with experience driving revenue through partnerships and sponsorship.
- Experience working with sales teams, agencies, and client relationships.
- Ability to lead complex commercial deals from concept to delivery.
- Strong stakeholder management, influencing, and negotiation skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience within podcast, audio, or radio environments.
- Background in video-first or multi-platform media organisations.
- Experience creating branded content solutions balancing audience and commercial goals.
Working Pattern / Location
London-based with a hybrid working model (2 days in the office). This is a 12-month fixed-term contract with an ASAP start. Location: London, GB, NW1 2PL.
What’s in it for you
- Access to Bauer Academy for personal development.
- Enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
- 28 days holiday, bank holidays and 2 volunteer days.
- Opportunity for flexible working.
We are an international employer and equal opportunities are important to us. We welcome everyone in their uniqueness, regardless of religion, gender, skin colour, disability, or any other characteristic. We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long‑term health condition and need us to make reasonable adjustments during any stage of the recruitment process, please let us know.
Branded Content Director Podcasts (12m FTC) employer: Bauer Media Group Heinrich Bauer Verlag KG
Bauer Media is an exceptional employer, offering a dynamic and collaborative work culture that thrives on creativity and commercial impact. With access to the Bauer Academy for personal development, generous leave policies, and a commitment to inclusivity, employees are empowered to grow and succeed in their careers while enjoying a flexible working environment in the vibrant city of London.
Contact Details:
Bauer Media Group Heinrich Bauer Verlag KG Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Branded Content Director Podcasts (12m FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the podcast and media industry, especially those at Bauer Media. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with potential employers, bring ideas to the table about how you’d enhance their podcast portfolio. It’ll show you’re proactive and passionate.
✨Tip Number 3
Prepare for interviews by knowing the latest trends in branded content and podcasts. Being able to discuss these topics will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Branded Content Director Podcasts (12m FTC)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Branded Content Director role. Highlight your experience in branded content and how it aligns with Bauer's podcast portfolio. We want to see how you can bring creativity and commercial impact together!
Showcase Your Commercial Mindset:In your application, emphasise your strong commercial mindset and any relevant experience driving revenue through partnerships and sponsorships. We’re looking for someone who can bridge the gap between content and sales, so let that shine through!
Highlight Collaboration Skills:Since this role involves working closely with various teams, make sure to mention your collaboration skills. Share examples of how you've successfully partnered with different stakeholders in the past. We love a team player!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bauer Media Group Heinrich Bauer Verlag KG
✨Know Your Podcasts
Before the interview, dive deep into Bauer's podcast portfolio. Familiarise yourself with their top shows, understand their target audiences, and think about how you can enhance their commercial strategy. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Commercial Acumen
Be prepared to discuss specific examples of how you've driven revenue through partnerships and sponsorships in your previous roles. Highlight your experience in leading complex deals and how you’ve successfully aligned creative output with commercial goals. This is crucial for the role!
✨Build Relationships
Since this role involves collaboration with various teams, be ready to talk about your stakeholder management skills. Share instances where you've built strong relationships with talent, sales teams, or agencies, and how that has positively impacted your projects.
✨Prepare for Fast-Paced Scenarios
Given the dynamic nature of the podcast industry, think of examples where you've managed multiple priorities effectively. Discuss how you thrive in fast-paced environments and can adapt quickly to changing circumstances, which is essential for success in this role.
