Sales Ambassador - Luxury Footwear Mayfair

About Baudoin & Lange

Baudoin & Lange is a modern house of quiet luxury, known globally for defining a new category of handcrafted elegance in footwear. Designed in London, made by artisans, and worn around the world — we combine timeless style with modern sensibility. With global flagship boutiques in London and New York, a thriving e-commerce presence, our own factories, and a curated selection of leading department store partners across 70+ locations, we are growing faster than ever — and we invite you to be part of it.

The Opportunity

We are seeking a distinguished Sales Associate to join our Mayfair flagship — someone with a commanding presence, refined taste, and an innate ability to connect with discerning clientele.

This is more than a sales role. You will act as a Brand Ambassador and trusted Client Advisor, delivering an extraordinary in-store experience that reflects the craftsmanship and culture of Baudoin & Lange.

You are driven, proactive, and passionately curious — with a proven track record in luxury retail and a client book that reflects your dedication to personal relationships. You don’t just sell; you inspire. You elevate the journey, from first step to final fit.

Your Role

• Represent the spirit and values of Baudoin & Lange on the shop floor, embodying the brand’s philosophy with grace and discretion.
• Provide each client with an exceptional, personalised experience and cultivate long-term relationships.
• Drive sales with integrity and purpose, both in-store and through client outreach.
• Maintain the highest visual standards, ensuring our boutique always reflects the precision of our craft.
• Share client insights and feedback with HQ to inform product development and brand direction.
• Demonstrate strong awareness of the Mayfair clientele and surrounding luxury retail landscape.

We Are Looking For

• A results-oriented individual with 2+ years of experience in luxury retail, ideally with a strong client book and an instinct for clientelling.
• Impeccable interpersonal skills, personal presentation, and tone aligned with the brand’s understated elegance.
• A natural storyteller who can articulate the craftsmanship, design ethos, and values behind our products.
• A proactive self-starter with a “no-task-too-small” mindset and relentless attention to detail.
• A confident, poised communicator — with fluency in English; additional languages are a strong plus.

What You’ll Gain

• The opportunity to work closely with our founders and leadership in a fast-paced, high-growth luxury brand.
• Exposure to the full ecosystem of modern luxury — from product creation to brand storytelling to client engagement.
• A collaborative and entrepreneurial environment where your voice matters and your impact is visible.
• Competitive salary, commission structure, and generous product allowance.

Start Date: Immediate

Contract Type: Full-Time, Permanent

Location: Mayfair, London

Remuneration: Competitive salary + commission + product benefits