At a Glance
- Tasks: Lead marketing strategy and execution for a luxury footwear brand.
- Company: Baudoin & Lange, a premium footwear brand with a focus on elegance and craftsmanship.
- Benefits: Real autonomy, direct collaboration with founders, and diverse marketing responsibilities.
- Other info: Opportunity to work in London and New York with a beautiful product.
- Why this job: Make a significant impact in a growing luxury brand and shape its future.
- Qualifications: 5+ years in marketing, strong digital skills, and a passion for hands-on execution.
The predicted salary is between 54000 - 66000 £ per year.
Baudoin & Lange makes beautifully crafted, extraordinarily comfortable footwear for a discerning, international clientele.
Founded in 2016, we set out to close the gap between traditional shoemaking and modern luxury — the highest quality and bespoke-grade detail, made for the way people actually live today.
Our Sagan loafer defined a category and built a devoted following; we craft each pair by hand, from the finest European leathers and suedes, and we build the brand on three values:
elegance, craftsmanship and comfort.
We have stores in London and New York and ambitious plans to grow.
- Marketing Lead
- About Baudoin & Lange
Baudoin & Lange makes beautifully crafted, extraordinarily comfortable footwear for a discerning, international clientele.
Founded in 2016, we set out to close the gap between traditional shoemaking and modern luxury — the highest quality and bespoke-grade detail, made for the way people actually live today.
Our Sagan loafer defined a category and built a devoted following; we craft each pair by hand, from the finest European leathers and suedes, and we build the brand on three values:
elegance, craftsmanship and comfort.
We have stores in London and New York and ambitious plans to grow.
The role
This is a rare opportunity to own marketing for a growing luxury house.
Working directly with the two founders, you will lead our marketing — shaping the strategy — and then roll up your sleeves and make it happen alongside our graphic designer.
It is a hands-on, end-to-end role.
If you love both the thinking and the doing, and want your fingerprints on every part of how a brand shows up in the world, this is for you.
- What you’ll own
- Digital & growth — paid social and search (with our agency), email and CRM, website and organic socials.
- Brand, PR & communications — press relationships and placements, brand voice, considered influencer and gifting.
- Partnerships — hotel and hospitality collaborations, stylists, and brand collaborations that fit our world.
- Retail & offline — store windows and visual merchandising, in-store events and client moments in London and New York.
- Content — planning the photoshoot calendar, from campaign and still-life to e-commerce and in-house content, and the creative briefs behind it.
- Planning & performance — the marketing calendar, the budget, and reporting that turns numbers into decisions.
- What we’re looking for
- 5+ years in marketing with hands-on ownership of several channels, ideally in a premium, fashion, lifestyle or design-led brand.
- A strategic thinker who is proud to execute — genuinely energised by making the work, not only directing it.
- Strong digital skills across paid, email, web and social, and confident holding an agency to account.
- A sharp eye for brand and creative, and the ability to write and brief to a high standard.
- Comfortable with data, budgets and a calendar; organised, resourceful and self-sufficient.
- London-based and happy to be in the stores and at shoots. Press, retail, VM or events experience is a plus.
- Why join
- Own marketing for a beautiful, category-defining brand at an inflection point in its growth.
- Work directly with the founders — real autonomy and real impact, not a cog in a machine.
- Breadth most marketing roles never offer: digital, brand, PR, retail, events and content, all yours.
- A product, a story and a clientele you will be proud to represent.
- #J-18808-Ljbffr
Marketing Lead - Luxury Global Footwear employer: Baudoin & Lange
Baudoin & Lange is an exceptional employer, offering a unique opportunity to lead marketing for a luxury footwear brand that values elegance, craftsmanship, and comfort. With a hands-on role that allows you to work directly with the founders, you'll enjoy real autonomy and the chance to make a significant impact in a growing company. Located in London, you'll be part of a vibrant work culture that encourages creativity and collaboration, while also providing opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Luxury Global Footwear
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Baudoin & Lange and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Baudoin & Lange are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Baudoin & Lange on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Baudoin & Lange. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Luxury Global Footwear
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Baudoin & Lange. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Baudoin & Lange:Show us that you’ve done your homework! In your application, briefly mention what you admire about Baudoin & Lange’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Baudoin & Lange
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Baudoin & Lange will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Baudoin & Lange, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
