At a Glance
- Tasks: Lead impactful marketing campaigns to attract Legacy and In Memory donors for Battersea.
- Company: Join a renowned charity making a difference in animal welfare.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and empathy.
- Why this job: Make a real impact by shaping vital income streams for a beloved charity.
- Qualifications: Experience in direct marketing and strong communication skills required.
The predicted salary is between 31500 - 38500 £ per year.
Please note, internally this role is titled "Senior Legacy & In Memory Direct Marketing Officer"
We are recruiting a Senior Legacy & In Memory Direct Marketing Officer to shape and grow one of Battersea's most important and highly invested income streams by managing Battersea's Legacy & In Memory Fundraising marketing and acquisition programme.
Legacies generate over 40% of Battersea's income, making the marketing of legacies and the acquisition of legacy prospects a vital organisational function.
This role is responsible for delivering and overseeing multi-channel direct and wider marketing campaigns and associated projects, in order to recruit and attract new Legacy and In Memory donors.
What we're looking for
- Proven experience of planning, implementing and evaluating direct marketing campaigns, with demonstrable knowledge of DM acquisition across a range of media channels including at least two of direct mail, press advertising, radio, digital, inserts, telephone and television.
- Proven ability to brief and evaluate direct marketing campaigns and to analyse results of campaigns and use learning to recommend future activity.
- Demonstrable experience of working with internal teams and external suppliers, negotiating costs, managing relationships and ensuring positive outcomes.
- Proven problem-solving, prioritisation and proactive decision-making skills, including experience of balancing competing priorities & campaigns, making sound judgements under pressure and identifying and implementing improvements to ways of working.
- The ability to apply Direct Marketing principles in a fundraising environment.
- Experience of writing fundraising copy.
- Experience of keeping up to date with and applying good practice in your role, particularly the standards and processes set out by the Chartered Institute of Fundraising and any other relevant bodies.
- Experience of data segmentation techniques and writing data selection briefs.
- Experience of inputting into monthly, quarterly & annual budgeting processes.
- Understanding of use of digital communications to improve acquisition of supporters.
- Good standard of written English and numeracy, and competent user of MS Office and IT systems.
- Experience of communicating clearly with the ability to adapt your communication style for different people as appropriate.
- Experience of dealing with sensitive issues with empathy and resilience.
- Proven ability to manage a high workload and multiple priorities whilst meeting deadlines.
A plus if you also have
- Specialist knowledge of Legacy and/or In Memory Fundraising.
- Knowledge or experience of Salesforce database.
All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.
Please note, we operate an anonymous shortlisting process, so all personal information that can identify job applicants is completely anonymised to help mitigate against any potential bias.
We are therefore unable to accept CVs.
Interview dates
- First Round: 24th November 2026 (online, via MS Teams)
- Second Round: 30th November 2026 (In person, at Battersea London)
For full details on the role, please download the recruitment pack from our Careers website.
Direct Marketing Officer (Senior Legacy & In Memory) in London employer: Battersea
Battersea is an exceptional employer that prioritises the wellbeing and professional growth of its employees. With a strong commitment to diversity and inclusion, we offer generous benefits such as 28 days of annual leave, a robust pension scheme, and comprehensive health plans, all within a supportive and collaborative work culture. Join us in making a meaningful impact for animals while enjoying opportunities for personal and career development in a welcoming environment.
StudySmarter Expert Advice🤫
We think this is how you could land Direct Marketing Officer (Senior Legacy & In Memory) in London
✨Get Involved with Local Charities
Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Battersea.
✨Network through Fundraising Events
Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Battersea, you’ll definitely make an impression!
✨Leverage LinkedIn for Connections
Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.
✨Showcase Your Passion through Content
Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Battersea. It’s all about being visible and passionate!
We think you need these skills to ace Direct Marketing Officer (Senior Legacy & In Memory) in London
Some tips for your application 🫡
Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Battersea supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!
Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!
Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Battersea. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.
Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Direct Marketing Officer (Senior Legacy & In Memory) role at Battersea. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!
How to prepare for a job interview at Battersea
✨Display Your Passion for the Cause
Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Battersea. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.
✨Know Your Fundraising Strategies
Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Battersea.
✨Be Ready for Scenarios and Challenges
Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.
✨Emphasise Collaboration and Network Building
Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Battersea. This shows you're not only a lone wolf but a team player with valuable connections.
