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- Tasks: Lead the evolution of the Battersea brand and ensure its impactful storytelling.
- Company: Join a passionate team at Battersea, dedicated to animal welfare.
- Benefits: Enjoy 28 days leave, gym discounts, free healthcare, and generous pension contributions.
- Why this job: Make a real difference by shaping a brand that supports animals in need.
- Qualifications: Experience in brand management and a passion for storytelling.
- Other info: Hybrid working model with opportunities for professional development.
The predicted salary is between 30000 - 40000 £ per year.
We are seeking a fixed-term Brand Manager to manage the evolution and development of the Battersea brand to build brand health and ensure it is positioned to support organisational priority areas and the telling of our story. The Brand Manager will oversee the brand development project to leverage the brand in highlighting unresolved needs and creating urgency, while equipping teams with the tools to act confidently and achieve effective cut-through whilst remaining distinctly Battersea. This role provides brand guardianship and expert advice to ensure a consistent brand identity, whilst managing risk and reputation, working with partners and internal teams to understand and apply the brand with confidence.
Overall Objectives:
- Drive forward the delivery of our brand development work to maintain and build brand health and ensure our brand can work harder to support our fundraising and campaigning ambitions whilst maintaining Battersea’s distinctiveness in the category.
- Ensure the brand is positioned to support the communication of the full story of Battersea’s work and can convey why Battersea, and why now, to audiences and supporters.
- Develop and implement guidelines and tools and engagement techniques to convey urgency and need and give clear guidance to internal teams on the use of the Battersea brand.
- Provide brand guardianship and consultation on the strategic use and application of our brand across all partnership activity to ensure consistency, as well as facilitate best-in-class application.
- Monitor key brand metrics to ensure Battersea’s relevance and audiences understanding of our work, so the brand can support wider organisational goals.
- Manage brand reputation by proactively identifying and mitigating brand risks and overseeing trademarking to protect the Battersea brand with internal and external stakeholders.
- Work collaboratively within the Marketing and Communications Directorate and build trusted and positive working relationships with teams across Battersea to embed and enable use of the brand to support our organisational strategy.
What we can offer you:
- 28 days of annual leave (plus 8 days paid public holidays) per year.
- Discounted gym memberships and cycle to work schemes.
- Employee Assistance Programme and access to Wellbeing Resources.
- Generous pension contributions - up to 10% employer contribution.
- Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
- Annual interest-free season ticket loans.
We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.
Our hybrid working model:
We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.
Diversity and inclusion:
We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all. We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community. As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best.
If you would like to talk more about this, please contact jobs@battersea.org.uk or call us on 020 3887 8341. Greyscale copies of the recruitment pack are also available on request.
Closing date: 27th April 2026 - Early applications are encouraged as the role may close early if filled.
Interview date(s): Interviews will take place on a rolling basis.
Brand Manager employer: Battersea
Contact Detail:
Battersea Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current or former employees at Battersea. Building relationships can give us insider info and might just land you an interview.
✨Tip Number 2
Show off your brand knowledge! When you get the chance to chat with hiring managers, be ready to discuss how you can enhance Battersea's brand identity. We want to see your passion for their mission and how you can contribute.
✨Tip Number 3
Prepare for those interviews! Research common questions for brand management roles and practice your answers. We recommend using the STAR method to structure your responses and highlight your achievements effectively.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Battersea team. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for Battersea shine through! We want to see how much you care about our mission and how you can contribute to our brand's story.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand management. We’re looking for specific examples that demonstrate your ability to build brand health and support organisational goals.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key achievements stand out. This will help us see your potential impact on the Battersea brand.
Apply Through Our Website: Don’t forget to submit your application via our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Battersea
✨Know the Battersea Brand Inside Out
Before your interview, dive deep into understanding Battersea's brand values, mission, and recent campaigns. Familiarise yourself with their story and how they position themselves in the market. This will not only show your genuine interest but also help you articulate how you can contribute to their brand development.
✨Prepare Your Brand Strategy Ideas
Think about innovative strategies you could implement as a Brand Manager. Prepare specific examples of how you've successfully managed brand identity or developed guidelines in previous roles. Be ready to discuss how you would leverage the Battersea brand to create urgency and support fundraising efforts.
✨Showcase Your Collaborative Spirit
Battersea values teamwork, so be prepared to share examples of how you've worked collaboratively with different teams. Highlight your experience in building positive relationships and how you’ve facilitated brand application across various departments. This will demonstrate that you can effectively engage with internal teams.
✨Be Ready to Discuss Brand Metrics
Understanding key brand metrics is crucial for this role. Brush up on how to monitor brand health and relevance. Be prepared to discuss how you would track these metrics at Battersea and use them to inform your strategies. This shows you’re data-driven and focused on achieving organisational goals.