Social Media Analyst

Join to apply for the Social Media Analyst role at Battenhall. The Insights team is central to everything we do at Battenhall, delivering social media audits, strategy, reporting, research, social listening and audience intelligence. An Analyst is focused on social media; you will work on a wide range of insight‑focused client accounts, assisting on key projects and day‑to‑day activities, providing research and data to help develop insight solutions for client briefs. You will work closely with the Insights team, account handling, Paid Media and Design teams, bringing strategies and campaigns to life from your findings.

Responsibilities

• Researching and reporting, such as collecting, analysing, and interpreting data and insights from various sources to uncover trends, patterns, and consumer sentiment. This will include creating and managing regular performance reports (e.g. weekly, monthly & quarterly reports) for clients which inform current activity and future direction.
• Assisting with social media audits, delving into industry and brand activity to assess strengths and weaknesses, and identifying opportunities for retained clients and projects.
• Working closely with senior Insights team members to make strategic recommendations across a variety of client accounts and projects, including creation of KPIs to help guide our clients’ activity.
• Social listening: set up searches, and analyse online conversations to inform campaigns, strategies, and ongoing content creation, with support of senior Insights team members.
• Behavioural insights: analysing social media audiences and behavioural insights, identifying shifts in behaviours and trends.
• Monitoring online crises and issues via detection, setting up alerts, ongoing monitoring, and analysis of the conversation with a proficient set up of listening queries.
• Storytelling: delivering compelling narratives and presenting visually engaging presentations and reports that successfully convey results, insights and recommendations.
• Influencer and key voice identification: using tools, platforms and social listening to find key individuals to support campaigns and objectives.
• Helping scope out new insights projects for existing clients, and work with senior members of the team to scope new business.
• Demonstrating your expertise and knowledge of social media by sharing the latest industry trends and updates.

Skills and qualifications

• 2-3 years of experience in a social media, digital comms, insights specialist agency, or working in a relevant department in-house.
• Experience of a wide range of social media platforms, including LinkedIn, Instagram, Facebook, X, YouTube, Pinterest, TikTok, and Reddit.
• Experience of working in data analysis and research, with strong quantitative and qualitative insights skills, including organic and paid social data analysis, creative analysis and desk research.
• Experience of using mixed methodologies to deliver work including audience analysis, and supporting the creation of effective questionnaires, and supporting the running of focus groups with confidence and expertise.
• Experience in using social listening and social media management tools such as Meltwater, Sprout or Brandwatch.
• Confident in your abilities, able to share knowledge with the wider team, and develop your specialist skills.
• You will need to demonstrate outstanding verbal English, written, presentation, and interpersonal skills.
• You will have strong interpersonal skills virtually and in‑person.
• You will need excellent attention to detail.
• You will need to demonstrate the ability to work to deadlines and meet the demands of teams and clients, without compromising on quality.
• Work both independently and as part of a team, helping to identify improvements to ways of working where appropriate.
• Ability to work across multiple global accounts at the same time.