At a Glance
- Tasks: Join our team to create and evaluate exciting marketing campaigns for Bath Spa University.
- Company: Bath Spa University, a vibrant institution in beautiful Bath.
- Benefits: Competitive salary, generous leave, flexible working, and great staff discounts.
- Other info: Enjoy a dynamic work environment with opportunities for career progression.
- Why this job: Make your mark on innovative marketing strategies while growing your skills.
- Qualifications: Proven marketing experience and strong communication skills are essential.
The predicted salary is between 33002 - 33002 £ per year.
We're excited to be recruiting a Marketing Officer to join our team here at Bath Spa University. If you are looking for a role that will allow you to add your own stamp to a marketing campaign, this could be the job for you.
Part of the Future Students department, you'll play a key role in the planning, delivery and evaluation of marketing activity for Bath Spa University and our BSU academic schools in line with overarching objectives. We are looking for a creative and enthusiastic Marketing professional who brings their current skills and passion - with a willingness to develop and grow with us.
You'll have proven marketing experience, comfortable interacting with stakeholders across the University (from Academic staff to current students) to find opportunities for marketing and promotion by building relationships with them. Drawing on your knowledge of marketing across various digital platforms, you'll be able to think creatively and contribute ideas to constantly improve our campaigns and planning across the recruitment cycle.
An excellent communicator, you will be skilled at creating content for different audiences and outlets - including copywriting, print, web and digital content – and have a keen eye for detail. You will be organised, adaptable, creative, and able to manage your own time and projects.
About You
- Communication
- Content Creation
- Organisation
- Copywriting
- Education Experience
- Data Handling
- 3rd Party Experience
For further information on the essential and desirable skills we're looking for, please refer to the attached Job Description.
Additional Information
The nature of the role means that some evening and weekend working may be required. The arrangement of working hours will be agreed in advance with the post's line manager.
Interview Date - 15th October 2026
Please note that as of April 2024, there has been a change in the UK's sponsorship threshold. Regrettably as the salary for this role falls beneath this, you will not be eligible for sponsorship therefore your application will automatically be rejected.
Staff Benefits
We offer a wide range of great benefits at BSU, including:
- Generous pension scheme (Local Government Pension Scheme/Teacher's Pension Scheme).
- Enhanced paid leave - 41 - 46 days depending on the role (Full Time).
- Family friendly policies including hybrid working, flexible work environment, on-site nursery, and a sector-leading enhanced maternity scheme.
- Employee Assistance Programme which offers access to on-demand GP appointments, wellbeing support and advice, and access to counselling.
- Transport schemes including Electric Vehicle Scheme and Cycle to Work.
- Wide range of discounts and financial benefits, accessed through an easy-to-use app.
We reserve the right to close this vacancy early if we receive sufficient applications for the role.
Marketing Officer employer: Bath Spa University
Bath Spa University is an exceptional employer, offering a supportive and inclusive work culture that prioritises employee wellbeing and professional growth. With generous benefits such as a defined benefit pension scheme, enhanced paid leave, and family-friendly policies including hybrid working, employees are empowered to thrive both personally and professionally in a vibrant academic environment. The Payroll, Pensions & Systems Coordinator role not only provides the opportunity to make a significant impact on payroll and pension services but also fosters collaboration with dedicated teams across the university, ensuring a rewarding and meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bath Spa University and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bath Spa University are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bath Spa University on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bath Spa University. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bath Spa University. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bath Spa University:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bath Spa University’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bath Spa University
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bath Spa University will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bath Spa University, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
