At a Glance
- Tasks: Lead a data-driven strategy to boost student recruitment and conversion across all campuses.
- Company: Bath Spa University, committed to innovative growth and student success.
- Benefits: Generous pension, flexible working, enhanced leave, and wellbeing support.
- Other info: Part-time role with opportunities for career development and collaboration.
- Why this job: Shape the future of student recruitment and make a real impact in education.
- Qualifications: Experience in strategic recruitment, data analysis, and strong communication skills.
The predicted salary is between 39058 - 45228 € per year.
Application Deadline: 25 May 2026
Department: Future Students – Academic Planning
Employment Type: Part Time
Location: Bath, Somerset – Newton Park
Salary: Grade 8A – starting from £39,058 rising to £45,228 per annum, pro rata £48,823 to £56,536.
Description: Lead and shape a high‑impact data‑driven student recruitment strategy that will drive growth in applications and conversion across all undergraduate and postgraduate markets and across all Bath Spa University campuses. This senior role within the Future Students Directorate partners with academic and professional services leaders to deliver data‑driven, university‑wide recruitment success aligned to Strategy 2035. This is a part‑time 0.8 FTE position.
About the Role:
- Partner with Academic Schools to deliver student recruitment targets aligned to institutional growth.
- Drive the development and execution of innovative student recruitment and conversion strategies across undergraduate and postgraduate markets.
- Build strong, credible relationships with senior stakeholders to enable a joined‑up, institution‑wide approach to student recruitment.
- Leverage data, market insight and competitor intelligence to shape strategy and deliver evidence‑based decisions.
- Analyse application, offer and intake data to identify trends, risks and opportunities, and take timely action.
- Work collaboratively across the Future Students directorate to deliver compelling, high‑impact campaigns and activities.
- Manage and optimise relationships with external agencies and partners to maximise recruitment performance.
- Working with Senior leaders across the Future Students directorate, develop and oversee tailored, school‑level recruitment plans supported by clear reporting and insights.
- Communicate performance, insights and strategic recommendations effectively to senior stakeholders.
- Influence admissions processes and entry requirements to support achievement of recruitment targets.
About You:
- Extensive and recent experience in developing and leading strategic recruitment plans to achieve targets and deliver excellent customer service.
- Proven experience in analysing and interpreting complex data and information to inform strategy and planning.
- Proven report writing and presentation skills, with the ability to share complex information to a wide range of audiences.
- Demonstrated ability to work confidently with a wide range of stakeholders, build strong relationships, understand differing perspectives, resolve challenging issues, and tailor communication to specific audiences.
- Excellent interpersonal and communication skills, including the ability to liaise and negotiate with a wide range of people at all levels in a personable and confident way.
- A relevant postgraduate or professional qualification.
- Experience of working within a marketing or recruitment environment.
- Experience of working within an education setting.
Staff Benefits:
- Generous pension scheme (Local Government Pension Scheme/Teacher's Pension Scheme).
- Enhanced paid leave – 41–46 days depending on the role (Full Time).
- Family‑friendly policies including hybrid working, flexible work environment, on‑site nursery, and a sector‑leading enhanced maternity scheme.
- Employee Assistance Programme – access to on‑demand GP appointments, wellbeing support and advice, and counseling.
- Transport schemes including Electric Vehicle Scheme and Cycle to Work.
- Wide range of discounts and financial benefits accessed through an easy‑to‑use app.
Additional Information:
- The post holder will be required to carry boxes of prospectuses and recruitment materials.
- DBS clearance is required.
- All members of the Future Students team are expected to support cross‑University events such as student recruitment activities, graduations, clearance, etc., as appropriate.
- This may require occasional weekend and evening working.
- The nature of the role means that some evening and weekend working will be required.
- Working hours will be agreed in advance with the relevant line manager.
- This is a part‑time role (0.8 FTE).
Head of Student Recruitment (Growth & Conversion) employer: Bath Spa University
Bath Spa University is an exceptional employer, offering a supportive and flexible work environment that prioritises employee wellbeing and professional growth. With generous benefits such as enhanced paid leave, a robust pension scheme, and family-friendly policies, staff are empowered to thrive both personally and professionally. Located in the picturesque city of Bath, employees enjoy a vibrant community and the opportunity to make a meaningful impact on student recruitment strategies aligned with the university's ambitious Strategy 2035.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Student Recruitment (Growth & Conversion)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the education sector. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your data skills! Since this role is all about data-driven strategies, be ready to discuss how you've used data to drive recruitment success in the past. Bring examples to the table during interviews to really impress.
✨Tip Number 3
Tailor your approach! When you’re chatting with stakeholders or potential partners, make sure to adapt your communication style to fit their needs. This shows you’re not just a one-size-fits-all candidate but someone who can engage effectively with diverse audiences.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're genuinely interested in the role and the organisation. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Head of Student Recruitment (Growth & Conversion)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in student recruitment and data analysis. We want to see how your skills align with our goals at StudySmarter, so don’t hold back!
Showcase Your Data Skills:Since this role is all about data-driven strategies, be sure to include examples of how you've used data to inform decisions in your previous roles. We love seeing those numbers and insights that led to successful outcomes!
Be Personable:We value strong relationships with stakeholders, so let your personality shine through in your application. Share experiences where you’ve built connections and resolved challenges – it’ll help us see how you’d fit into our team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Bath Spa University
✨Know Your Data
As the Head of Student Recruitment, you'll need to demonstrate your ability to analyse and interpret complex data. Brush up on relevant metrics related to student recruitment and conversion rates. Be ready to discuss how you've used data in past roles to inform strategy and drive results.
✨Build Relationships
This role requires strong relationships with various stakeholders. Think about examples from your experience where you've successfully collaborated with academic leaders or external partners. Prepare to share how you can foster these connections at Bath Spa University.
✨Showcase Your Strategic Thinking
You’ll be expected to lead innovative recruitment strategies. Come prepared with ideas on how to enhance student recruitment and conversion. Discuss any previous strategies you've implemented and their outcomes, showing your ability to think critically and strategically.
✨Communicate Effectively
Excellent communication skills are a must for this position. Practice summarising complex information clearly and concisely. Be ready to present your thoughts on how you would communicate performance insights and strategic recommendations to senior stakeholders.
