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For Companies At a Glance
- Tasks: Lead and optimise paid media channels to boost ticket sales and engage fans.
- Company: Join Bath Rugby, a dynamic sports club with a passion for fan engagement.
- Benefits: Enjoy 25 days annual leave, matchday tickets, and wellness initiatives.
- Why this job: Make an impact in sports marketing while connecting with passionate audiences.
- Qualifications: Experience with Meta, Google, TikTok Ads, and strong analytical skills required.
- Other info: Fast-paced environment with opportunities for creativity and career growth.
The predicted salary is between 30000 - 40000 £ per year.
Key Responsibilities
- Lead the management and optimisation of paid media channels, including Meta, Google, and TikTok.
- Plan and deliver integrated marketing campaigns with a primary focus on increasing matchday ticket sales.
- Manage and reconcile paid media and OOH marketing budget, ensuring efficient allocation and strong ROI.
- Write and develop compelling advertising copy, tailored to different audiences and platforms.
- Execute A/B testing strategies to continuously improve campaign performance.
- Provide creative recommendations to enhance campaign effectiveness and brand impact.
- Support the development of campaign themes and messaging aligned with the club’s identity.
- Build and refine audience segmentation strategies to improve targeting and conversion rates.
- Deliver regular reporting and performance insights, using data to inform future marketing activity.
Required Experience
- Hands-on experience with: Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics.
- Full understanding of the marketing mix.
Preferred Experience
- Experience working with venue and ticketing.
- Experience managing OOH, Radio and Podcast adverts.
- Experience working within a marketing agency environment is highly desirable.
Skills
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Excellent copywriting and communication skills.
- Experience managing budgets and delivering measurable ROI.
- Proactive, creative thinker with strong attention to detail.
- Passion for sport and fan engagement.
What We’re Looking For
A results-oriented marketer who thrives in a fast-paced environment and understands how to connect with audiences through targeted, data-driven campaigns. You’ll be equally comfortable analysing performance metrics as you are shaping creative direction—always with the goal of driving ticket sales and growing the Bath Rugby fanbase.
What We Offer
- 25 days annual leave + bank holidays.
- Complimentary matchday tickets and Bath Rugby branded kit.
- Local discounts and wellness initiatives.
- Onsite gym usage and Cycle to Work scheme.
- Enhanced maternity and paternity.
Safeguarding
Due to the nature of our business, child adjacent roles, and the requirement to upkeep the reputation of our club, any offer of employment for this role will be conditional upon the declaration of any unspent convictions and other relevant safeguarding or protection orders, in accordance with the Rehabilitation of Offenders Act 1974. Any information disclosed will be considered fairly and will not automatically disqualify an applicant. Due to the nature of the role, if you are successful, we will require you to undertake a basic DBS and submit two references as part of our safer recruitment practices.
Location
Based at Bath Rugby HQ, Farleigh House, and The Rec in Bath city centre. Due to the rural location and limited public transport, applicants must live within commuting distance and have access to their own transport.
Senior Marketing Executive in Bath employer: Bath Rugby
Contact Detail:
Bath Rugby Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Bath
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with paid media channels. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, especially those that drove ticket sales or engaged fans. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used metrics to improve campaign performance in the past. We love candidates who can back up their creative ideas with solid data!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Bath Rugby.
We think you need these skills to ace Senior Marketing Executive in Bath
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with paid media channels like Meta, Google, and TikTok. We want to see how your skills align with our goals, especially in driving ticket sales!
Show Off Your Copywriting Skills: Since compelling advertising copy is key for this role, include examples of your best work. We love seeing creativity that resonates with different audiences, so don’t hold back on showcasing your talent!
Data-Driven Insights Matter: We’re all about using data to inform our strategies. In your application, mention specific instances where you’ve used analytics to improve campaign performance or ROI. This will show us you’re the analytical thinker we’re looking for!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Bath Rugby
✨Know Your Platforms
Make sure you’re well-versed in Meta, Google, and TikTok Ads. Familiarise yourself with their features and best practices, as well as any recent updates. This will show that you’re proactive and ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you’ve interpreted performance metrics and adjusted campaigns accordingly. This will demonstrate your strong analytical mindset and ability to deliver measurable ROI.
✨Craft Compelling Copy
Since excellent copywriting is key for this role, practice writing a few short ad copies tailored to different audiences. Be ready to share these during the interview to showcase your communication skills and creativity.
✨Understand the Club’s Identity
Research Bath Rugby’s brand and its fanbase. Think about how you can align your campaign themes and messaging with the club’s identity. Showing that you understand their culture and values will set you apart from other candidates.