At a Glance
- Tasks: Lead exciting marketing campaigns to boost matchday ticket sales and engage fans.
- Company: Join Bath Rugby, a dynamic team passionate about sports and fan engagement.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Be part of a vibrant team with a focus on creativity and data-driven results.
- Why this job: Make a real impact in sports marketing while working with cutting-edge digital tools.
- Qualifications: Experience with digital marketing platforms and a passion for sports.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Bath Rugby is seeking a commercially driven and digitally savvy Marketing Manager to support the planning, execution, and optimisation of marketing campaigns, with a strong emphasis on driving matchday ticket sales. This role will play a key part in delivering data-led campaigns, managing paid media channels, and enhancing fan engagement across the full marketing mix.
Responsibilities
- Lead the management and optimisation of paid media channels, including Meta, Google, and TikTok.
- Plan and deliver integrated marketing campaigns with a primary focus on increasing matchday ticket sales.
- Manage and reconcile marketing budget, ensuring efficient allocation and strong ROI.
- Write and develop compelling advertising copy, tailored to different audiences and platforms.
- Execute A/B testing strategies to continuously improve campaign performance.
- Provide creative recommendations to enhance campaign effectiveness and brand impact.
- Build and refine audience segmentation strategies to improve targeting and conversion rates.
- Deliver regular reporting and performance insights, using data to inform future marketing activity.
Required Experience
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager.
Preferred Experience
- Experience working with venue and ticketing.
- Experience managing OOH, Radio and Podcast adverts.
- Experience working within a marketing agency environment is highly desirable.
Skills
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Excellent copywriting and communication skills.
- Experience managing budgets and delivering measurable ROI.
- Proactive, creative thinker with strong attention to detail.
- Passion for sport and fan engagement.
How to Apply
Please click APPLY NOW to send your CV and Cover Letter to our team.
Marketing & Campaigns Manager in Bath employer: Bath Rugby
Bath Rugby is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and data-driven strategies thrive. Located in the heart of Bath, employees benefit from a vibrant environment that encourages professional growth and offers unique opportunities to engage with passionate sports fans. With a focus on innovation and collaboration, this role not only promises meaningful contributions to the team's success but also provides a platform for personal development within the exciting world of sports marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Campaigns Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow marketers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, especially those that drove ticket sales or fan engagement. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Bath Rugby and their marketing strategies. Be ready to discuss how you can optimise their paid media channels and enhance fan engagement based on your insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Marketing & Campaigns Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing & Campaigns Manager role. Highlight your experience with paid media channels and any relevant campaigns you've managed. We want to see how your skills align with driving matchday ticket sales!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for sport and fan engagement. Tell us why you're the perfect fit for this role and how you can contribute to our marketing efforts at Bath Rugby.
Show Off Your Analytical Skills:Since this role involves data-led campaigns, make sure to mention your experience with tools like Google Analytics and Meta Ads Manager. We love seeing how you interpret data and turn insights into actionable strategies!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Bath Rugby
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss how you've used data to drive marketing decisions in the past, especially regarding ticket sales and campaign performance. This will show that you can bring a data-led approach to the role.
✨Showcase Your Creativity
Prepare examples of past campaigns where you’ve had to think outside the box. Whether it’s a unique advertising copy or an innovative A/B testing strategy, demonstrating your creative flair will set you apart. Don’t forget to highlight how these ideas improved engagement or sales!
✨Familiarise Yourself with the Platforms
Since the role involves managing paid media channels like Meta, Google, and TikTok, make sure you’re well-versed in their latest features and best practices. Bring specific examples of how you’ve successfully used these platforms in previous roles to drive results.
✨Engage with the Brand
Before the interview, take some time to engage with Bath Rugby’s content. Understand their brand voice and fan engagement strategies. This will not only help you answer questions more effectively but also show your genuine interest in the role and the organisation.
