At a Glance
- Tasks: Lead exciting marketing campaigns to boost matchday ticket sales and engage fans.
- Company: Join Bath Rugby, a dynamic team passionate about sports and fan engagement.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Be part of a vibrant team with a focus on creativity and data-driven results.
- Why this job: Make a real impact in sports marketing while working with cutting-edge digital tools.
- Qualifications: Experience with digital marketing platforms and a passion for sports.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Bath Rugby is seeking a commercially driven and digitally savvy Marketing Manager to support the planning, execution, and optimisation of marketing campaigns, with a strong emphasis on driving matchday ticket sales. This role will play a key part in delivering data-led campaigns, managing paid media channels, and enhancing fan engagement across the full marketing mix.
Responsibilities
- Lead the management and optimisation of paid media channels, including Meta, Google, and TikTok.
- Plan and deliver integrated marketing campaigns with a primary focus on increasing matchday ticket sales.
- Manage and reconcile marketing budget, ensuring efficient allocation and strong ROI.
- Write and develop compelling advertising copy, tailored to different audiences and platforms.
- Execute A/B testing strategies to continuously improve campaign performance.
- Provide creative recommendations to enhance campaign effectiveness and brand impact.
- Build and refine audience segmentation strategies to improve targeting and conversion rates.
- Deliver regular reporting and performance insights, using data to inform future marketing activity.
Required Experience
- Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, Google Tag Manager.
Preferred Experience
- Experience working with venue and ticketing.
- Experience managing OOH, Radio and Podcast adverts.
- Experience working within a marketing agency environment is highly desirable.
Skills
- Strong analytical mindset with the ability to interpret data and translate it into actionable insights.
- Excellent copywriting and communication skills.
- Experience managing budgets and delivering measurable ROI.
- Proactive, creative thinker with strong attention to detail.
- Passion for sport and fan engagement.
How to Apply
Please click APPLY NOW to send your CV and Cover Letter to our team.
Marketing & Campaigns Manager in Bath employer: Bath Rugby
Bath Rugby is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and data-driven strategies thrive. Located in the heart of Bath, employees benefit from a vibrant environment that encourages professional growth and offers unique opportunities to engage with passionate sports fans. With a focus on innovation and collaboration, this role not only promises meaningful contributions to the team's success but also provides a platform for personal development within the exciting world of sports marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Campaigns Manager in Bath
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bath Rugby and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bath Rugby are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bath Rugby on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bath Rugby. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Campaigns Manager in Bath
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bath Rugby. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bath Rugby:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bath Rugby’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bath Rugby
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bath Rugby will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bath Rugby, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
